Shakeout Messaging- Articles and Blurbs

ShakeOut Messaging 2010

for Newsletters/ Web Pages/ Articles

Table of Contents

“Short Version” (Website sidebars, email blasts)...... 2

1- 44 Words, 269 Characters, 0 Graphics

2- 50 Words, 309 Characters, 0 Graphics

3- 52 Words, 322 Characters, 0 Graphics

4- 43 Words, 255 Characters, 0 Graphics

“Blurb Version” (Bills, small newsletters, websites)…...... 3

1- 118 Words, 786 Characters, 0 Graphics

2- 53 Words, 317 Characters, 0 Graphics

3- 108 Words, 676 Characters, 0 Graphics

4- 98 Words, 601 Characters, 0 Graphics

5- 74 Words, 494 Characters, 0 Graphics

6- 96 Words, 634 Characters, 0 Graphics

7- 92 Words, 599 Characters, 0 Graphics

8- 60 Words, 379 Characters, 0 Graphics

9- 68 Words, 425 Characters, 0 Graphics

“Newsletter Version” (Newsletters, short blogs)...... 6

365 Words, 2353 Characters, 1 Graphic

Short Versions: Website sidebars, email blasts, etc.

Are you really prepared? What we do now, before a big earthquake, will determine what our lives will be like afterwards. Register for the Great California ShakeOut at www.ShakeOut.org/register to learn more and be a part of the largest earthquake drill in U.S. history.

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You only have seconds. Do you know exactly what to do the moment the ground starts shaking? If it involves a doorway, a triangle, or running – these are not quake-safe actions. Register now at www.ShakeOut.org/register to learn more and practice updated quake safety. Be a part of California’s ShakeOut drill.

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After an earthquake, have you ever thought, “I was lucky”? Don’t leave it to luck! Get the facts on how to protect yourself during the shaking. Your current actions may be outdated dangerous. Register at www.ShakeOut.org/register to learn quake-safe actions and practice with all of California in the largest U.S. drill.

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The ground starts shaking – it’s an earthquake! What do you do? Drop, Cover, and Hold On! If you’ve never heard this before, visit www.ShakeOut.org/register to practice how to be quake-safe with the rest of California. The life you save may be your own.

“Blurb” version: Bills, small newsletters, websites, etc.

The Great California ShakeOut is a day of special events featuring the largest earthquake drill ever, organized to inspire Californians to get ready for big earthquakes, and to prevent disasters from becoming catastrophes. What we do now, before a big earthquake, will determine what our lives will be like afterwards. The ShakeOut drill will occur in houses, businesses, and public spaces alike throughout California at 10:21 a.m. on October 21, 2010.

Free registration at www.ShakeOut.org/register will pledge an individual’s or group’s participation in this important preparedness event. Participants will receive information on how to prepare for the inevitable major earthquake in the region and what actions to take during and after the shaking.

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At 10:21 a.m. on October 21, 2010, millions of Californians will participate in the largest earthquake drill ever!

The purpose of the ShakeOut is to practice how to protect ourselves during earthquakes, and to get prepared at work, school, and home. Everyone can participate! Use the map and links below to learn how.

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At 10:21 a.m. on October 21, 2010, millions of Californians will practice Drop, Cover, and Hold On. Many people and organizations will also practice other aspects of their emergency plans.

Last year, nearly 6.9 million Californians participated in the 2009 ShakeOut Drill statewide. The Great California ShakeOut will be held on the third Thursday of October each year.

Californians must get better prepared before the next big earthquake, and also practice how to protect ourselves when it happens. The purpose of the ShakeOut is to help people and organizations do both.

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Major earthquakes may happen anywhere you work, live, or travel in California. The ShakeOut is our chance to practice together how to protect ourselves, and for everyone to become prepared. The goal is to save lives and prevent disasters from becoming catastrophes.

So, at 10:21 on 10/21, join millions of Californians who want to take quake-safe action when seconds count. In order to act quickly, you must practice what to do – ShakeOut is that opportunity. Register for free at www.ShakeOut.org/register to learn more about what to do.

Invite friends and family to practice for their safety, too!

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At 10:21 a.m. on October 21, 2010, millions of Californians will participate in the largest earthquake drill ever! Why? Major earthquakes can and will happen anywhere you work, live, or travel in California. But when only seconds count, you want to take quake-safe actions. So register at www.ShakeOut.org/register to practice what to do and be ready.

Everyone can participate! Individuals, families, businesses, schools, government agencies and organizations are all invited to join in 10:21am at 10/21.

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On October 21 at 10:21am, millions of Californians will participate in the largest earthquake drill ever! Register for free at www.ShakeOut.org/register. Then learn what you can do to get prepared. Receive ShakeOut news and other earthquake information. Be counted in the largest earthquake drill ever and set an example that motivates others to participate! When an earthquake strikes, we only have a few seconds to take quake-safe actions and we’re all in this together. Join now!

Everyone can participate! Individuals, families, businesses, schools, government agencies and organizations are all invited to join in 10:21am at 10/21.

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In an earthquake, you may only have seconds to protect yourself before strong shaking knocks you down, or something falls on you. Practice quake-safe actions at 10:21am on October 21. Why? Because when the adrenaline kicks in, you may not act safely if you haven’t practiced the Drop, Cover, Hold On drill before that moment. Don’t wait until the shaking – register at www.ShakeOut.org/register

Invite everyone who matters to you to register and ShakeOut on October 21 at 10:21am. Everyone is welcome to participate - individuals, families, businesses, schools, government agencies and organizations!

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To get us better prepared for the next earthquake, the Great California ShakeOut will be held statewide on October 21 at 10:21am. Register for free at www.ShakeOut.org/register.

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On 10/21 at 10:21am, practice Drop, Cover, Hold On to be ready for the next big earthquake when only seconds count. Go to www.ShakeOut.org to learn how to be ready and register to participate with millions of Californians who don’t want to leave their safety up to chance.

Everyone can participate! Individuals, families, businesses, schools, government agencies and organizations are all invited to join in 10:21am at 10/21.

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Newsletter Version: Newsletters, Short Blogs, etc.

Are You Ready to ShakeOut?

With 37 million people living and working in California, a major earthquake could cause unprecedented devastation. What we do now, before a big earthquake, will determine what our lives will be like afterwards. With earthquakes an inevitable part of California’s future, we must act quickly to ensure that disasters do not become catastrophes.

The Great California ShakeOut in October 2009 involved nearly 6.9 million Californians through a broad-based outreach program, media partnerships, and public advocacy by hundreds of partners. The drill will be held statewide annually on the third Thursday of October, and is organized by the Earthquake Country Alliance (www.earthquakecountry.org). The 2010 Great California ShakeOut earthquake drill will be at 10:21 AM on October 21.

A key aspect of the ShakeOut is the integration of comprehensive science-based earthquake research and the lessons learned from decades of social science research about why people get prepared. The result is a “teachable moment” on par with having an actual earthquake (often followed by increased interest in getting ready for earthquakes). ShakeOut creates the sense of urgency that is needed for people, organizations, and communities to get prepared, to practice what to do to be safe, and to learn what plans need to be improved.

Not just any drill will accomplish this; it needs to be big. It must inspire communities to come together. It must involve children at school and parents at work, prompting conversations at home. It must allow every organization, city, etc., to make it their own event.

The 2010 ShakeOut drill will be the largest preparedness event in U.S. history. To participate, go to www.ShakeOut.org/register and pledge your family, school, business, or organization’s participation in the drill. Registered participants will receive information on how to plan their drill and how to create a dialogue with others about earthquake preparedness. All organizers ask is that participants register (so they can be counted and receive communications), and at the minimum practice "drop, cover, and hold on" at the specified time. It is only a five minute commitment for something that can save your life. It all begins with registering, which is free and open to everyone.

For more information, visit www.ShakeOut.org.