MSM609.SP09 – MSM Capstone Sustainable Business Model David R. Young

MSM Capstone Rubric

The Capstone Rubric is to clarify the definition of excellence or achievement and should be referred to throughout the process. The rubric will be used to assess the 80% of the Capstone grade that is based on content (the remaining 20% is based on the Capstone Defense presentation). Major headings are derived from the Component Map.

/ Emerging (C) / Developed (B) / Accomplished (A)

Business Management Deliverables (40%):

Business Objective: customer value proposition, business model description / Vague or incomplete definition sponsor’s business. / Clearly defined sponsor’s business, customer value proposition, business model description. / Developed new business definition, customer value proposition, and business model description to correctly define sponsor’s business.
SWOT Analysis
Organizational Model
Financial Plan
ROI calculation with time to break-even / Demonstrates unrealistic assumptions or time to break-even. / Demonstrates realistic assumptions and a time to break-even, which appears to be achievable. / Demonstrates accomplished understanding of assumptions, time to break-even, and developed an evolved ROI model.
Future Development

Project Management Deliverables (30%):

Proposal / Sketchy or incomplete identification of sponsor’s problem. / Clearly defined sponsor’s problem and developed a proposal for resolution. / Defined sponsor’s problem and developed a proposal for resolution in a professional manner.
Project Plan / Plan includes rough deadlines, some task definition, a few WBS or other charts. / Plan includes a complete list of deadlines, roles and responsibilities, standard WBS and Gantt or Pert charts. / Plan includes all elements of project management: scope, time, cost, HR, communication, quality, risk, and procurement, and each of the PM deliverables is both usable and used during the Capstone.

Marketing Deliverables (20%):

Market Analysis
Marketing Plan
Target Audience and customer relationships / Incomplete or incorrect definitions of Target Audience and customer relationships. / Clear definitions of target audience and customer relationships. / Accomplished definitions of target Audiences and customer relationships and a plan for developing and maintaining those relationships.

Organizational Change Management Deliverables (10%):

Project implementation methodology and success metric.

Work with your Advisor to come up with the categories for each deliverable.

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