PLYMOUTH COLLEGE

PR and Digital Marketing Executive

Job descriptions are intended to present a descriptive list of the range of duties performed by employees in the position and are not intended to reflect all duties performed within the job.

General Description:

  1. The PR and Digital Marketing Executive is responsible for the delivery of PR and marketing campaigns for Plymouth College,Senior and Prep Schools, implementing a range of activities in accordance with the marketing strategy to communicate key messages, raise theprofileand ultimately generate enquiries from prospective families for both schools.
  2. PR and Digital Marketing Executive reports to the Director of Communications and has a close working relationship with Admissions.
  3. PR and Digital Marketing Executive’s work involves delicate and confidential matters requiring a high degree of discretion.
  4. The post involves working regular school hours with a flexible approach to early morning, evening and weekend work as required.
  5. The post requires enhanced DBS clearance.
  6. The post requires a good understanding of ROI within marketing.

Representative Duties:

  1. Media Relations – foster good relationships with broadcast and print journalists; research and write news releases, articles and case studies; provide verbal and written briefings; organise photoshoots, press calls and media visits.
  2. Digital Marketing - Delivery of a range of digital marketing campaigns Social media management including Facebook, Instagram, Twitter, YouTube, LinkedIn, Google+ and Pinterest. Supporting the Marketing Communications team in the development and delivery of digital marketing campaigns and activities. Responsible for managing e-marketing campaigns including, PPC, SEO, SMO, mobile and e-mail marketing. Responsible for content and social media strategy across multiple platforms. Delivery of a range of marketing projects on time and within budget. Manage and maintain a library of digital assets. Liaison with stakeholders, other support functions and third party suppliers to communicate developments on projects. Liaise with external agencies on design work and projects. Monthly reports and invoices; analysis and reporting of work types, quality and staffing
  3. Advertising – create call-to-action and brand awareness campaigns using print, online and outdoor media.
  4. Website –responsible for up-datingexisting content via the content management system. Creating improvements in the customer journey, retention and interaction from users.
  5. Design – Familiar with design software, such as InDesign and Photoshop. To assist with the creation of brochures, newsletters and other marketing materials.
  6. Events – providing logistical and promotion support for Plymouth College, Senior School Open Morning,Prep Open Morning and Open Weeks, Post16-Evening, plays and concerts, sports days and cross-country, House events, Senior Awards and Speech Days, BBSW and other admissions events.
  7. Photography– responsible for taking photographs of all aspects of school life for publications, presentations, the website and to support news stories.
  8. Publications – writing and collating copy;editing;proof reading; sourcing photographsand delivery of the production of prospectuses, newsletters (incl. monthly E-Bulletin), event programmes and booklets, leaflets and flyers.
  9. Year Book – Deputy Editor of the annual Year Book, a 200+ page hard-backed publication depicting the whole school year. Responsible for managing all aspects of production including collating, writing and editing content; taking and sourcing photographs; costings; timeline schedule; proofing process and printing.
  10. Marketing Materials – development and production of all other marketing materialssuch as stands and displays for exhibitions, powerpoint presentations and branded merchandise.
  11. Internal Communications – keep staff informed and engaged via group and one-to-one briefings, meetings and email.
  12. Staff Support – support and advise colleagues on communications and marketing issues including media briefings, brand guidance and proof reading.
  13. Evaluation – media monitoring; website and social media analysis; marketing questionnaires; marketing prompt via admissions enquiries.

Knowledge of:

  1. A range of computer systemsincluding Microsoft Office and Photoshop,
  2. Website content management systems.
  3. Google analyticsand other evaluation methods.
  4. SEO, SMO, PPC, content marketing, email marketing and digital advertising
  5. Latest communication and marketing practices, particularly within the independent schools’ sector.
  6. Current issues within the education sector.
  7. School policies and procedures.

Ability to:

  1. Research and write concise and informative copy using correct grammar, spelling, punctuation and vocabulary.
  2. Communicate effectively.
  3. Build and develop relationships with internal and external stakeholders, projecting a professional, courteous and helpful attitude.
  4. Work independently and make informed decisions.
  5. Manage a broad workload and meet tight deadlines.
  6. Manage external consultants and providers.

Experience and Education:

  1. Minimum 5 years’ communications/marketing experience preferably in an educational environment, encompassing the representative duties as outlined.
  2. Educated to degree level in a communications/marketing related discipline.

Environment:

  1. Shared office environment.
  2. Occasional off site/outdoor environment.

Physical Abilities:

  1. Hearing and speaking to exchange information in person and on the telephone.
  2. Seeing to assess visual work.
  3. Sitting or standing for extended periods of time.
  4. Dexterity of hands and fingers to operate a computer keyboard and other equipment.
  5. Kneeling, bending at the waist and reaching overhead, above the shoulders and horizontally in the course of moving supplies and setting up events.
  6. Lifting heavy objects up to 10 kilos.

Profile

Line Manager: Director of Communications

Hours of work: 37.5 per week

Holiday: 28 days statutory holiday inclusive of 8 days public holiday.

Salary: £18-22,000 per annum (dependent upon experience)

6/11/15