demonstrates concepts/
techniques covered / Shows evidence of requirements. concepts not demonstrated or no project submitted / Shows minimal evidence of requirements. concepts and/or techniques covered / Shows evidence of some requirements. techniques/concepts 1-2 missing components / Mostly meets requirements and demonstrates concepts/techniques. 1 missing component / Fully meets or exceeds requirements. fully demonstrates concepts/techniques covered
creativity / Poor. Low appeal. Unoriginal. Use of canned images or artwork. not creative / Fair. Plain. Meets minimum requirements. not particularly creative or lacks originality / Good creativity. Average appearance. some lack in aesthetics or creativity / Very good presentation. Mostly original photos and artwork. Creative. pleasing to view / Exceptional creativity. Looks professional. Original. Really catches your eye. uses original photos and artwork
effort / did not finished the work adequately / the project was completed with minimum effort / adequate
Interpretation of the assignment. But lacking finish. did it indifferently / Worked hard and completed the project. but with a loom or effort it might have been
outstanding / gave effort far
beyond that required
met deadline / Project turned in after due date. cannot turn in project 10 days past due day / 10 points off for each day late / project submitted on time
Graphic Design Grading Rubric
Answer the questions below for 20 points: Please write in full sentences
1. Describe your design. Tell me what image you used, what letters or word you chose to fill your space, and what fonts did you pick. If you added color tell me why you added those colors or why you left it black and white.
2. What is the difference between a typeface and a font?
3. What is the difference between kerning and leading? (look in your notes to find the answer)
4. As a designer, why is Typography so important to know and understand?
5. Why do we need so many typefaces?
6. Ask me a question about typography.