Reference: Euromonitor: Cigarettes in Thailand, 16 August 2016

  • Cigarettes increases by 5% in current value in 2015 to reach Bt150.4 billion, whilst volume sales rise by 2% to reach 49.7 billion sticks
  • Strict Thai tobacco digital legislation does not strongly affect demand for cigarettes in 2015
  • High tar cigarettes continues to record the highest volume growth in cigarettes in 2015
  • Thailand Tobacco Monopoly maintains the leading position in cigarettes in 2015 with a 70% volume share

Retail volume of cigarette sticks (million) in Thailand

Year / 2014 / 2015 / 2016 / 2017 / 2018 / 2019 / 2020
Thailand / 48,914.0 / 49,672.2 / 50,367.6 / 51,046.1 / 51,634.6 / 52,202.6 / 52,724.6
  • Volume of cigarettes is forecast to increase in Thailand
  • The forecast for the tobacco business in Thailand is good

Sales of Cigarettes: Value 2010-2015

THB Million / 2010 / 2011 / 2012 / 2013 / 2014 / 2015
Cigarettes / 111,678.2 / 121,577.0 / 129,755.4 / 136,081.2 / 142,981.8 / 150,416.9

Forecast Sales of Cigarettes: Value 2015 – 2020

THB Million / 2015 / 2016 / 2017 / 2018 / 2019 / 2020
Cigarettes / 150,416.9 / 160,194.0 / 169,805.6 / 179,144.9 / 188,102.2 / 196,566.8
  • Earnings from sales of cigarette has been strong
  • Earnings from sales till 2020 is forecast to increase
Sales of Cigarettes by Price Band: % Volume Breakdown: 2014 - 2020
% of Retail Vol / 2014 / 2015 / 2016 / 2017 / 2018 / 2019 / 2020
Economy price / 42.4 / 42.7 / 43.0 / 43.3 / 43.5 / 43.7 / 43.8
Mid price / 51.2 / 51.0 / 50.8 / 50.6 / 50.5 / 50.4 / 50.3
Premium / 6.4 / 6.3 / 6.2 / 6.1 / 6.0 / 5.9 / 5.9
100.0 / 100.0 / 100.0 / 100.0 / 100.0 / 100.0 / 100.0
  • The bulk of the smokers in Thailand (94%) have been smoking the medium and cheap cigarettes, and are forecast to continue smoking them.
  • Half of the smokers (>50%) smoke the medium priced cigarettes and will continue to smoke these over the next several years (2020)