Product Marketing Manager – Citeline Pharma intelligence | informa
Citeline, Pharma intelligence | informa, has an exciting opportunity for an experienced Product Marketing Manager in Boston or New York. The Product Marketing Manager’s key objectives are to create and implement a business and marketing strategy that will grow the business through high retention and yield increase from existing customers and acquisition of new customers.
Core responsibilities and deliverables include go-to-market plans, product positioning, pricing, and Sales collateral. Following the Pragmatic Marketing framework Product Marketers are accountable for delivery of a range specified elements in the framework.
The role requires PMMs to lead,influenceand work closely with vertical MD, product and content colleagues, sales heads, client services and marcomms toensure each understand and implement the strategy and objectives.
The Product Marketing Manager is to act as the “voice of the customer” by gaining a deep understanding of—and driving—customer engagement with the product, throughout the lifecycle and using this and broader market insight to develop and implement the marketing strategy and marketing & promotional mix.
Inthis role you will:
· Accountable for delivery of a range specified elements in the Pragmatic Marketing framework.
· Define and meet strategic business goals and deliver against targeted revenue, profit and market growth.
· Identify engage and influence key internal and external stakeholders that are relevant to achieving the business targets.
· Identify and define the most commercially attractive target markets and customer segments to achieve the strategy. Drive the associated core market messaging, sales tools and collateral
· Research competitive and alternative offerings in the market. Assess their strengths and weaknesses, and develop a strategy for winning business from them through pricing and promotional strategies
· Articulate and leverage the company’s unique ability to deliver value to the market, to drive key product strategies and roadmaps (new product offerings or product enhancements)
· Work closely with Sales to ensure effective delivery of Sales support materials – including internal product roadmaps and positioning information and likewise external facing Sales materials.
KEY ATTITUDES AND BEHAVIOURS:
· Energetic, creative and collaborative approaches to product marketing and excellent stakeholder management to board level
· Constantly encourage evidence based improvements to strategies and processes through innovation whilst coaching others within the business to do the same
· Influence senior decision-makers to implement change in the business through evidence based support and intellectual conversation
· Take the initiative to solve problems by involving and communicating with teams across the organization for the best solution whilst offering clear direction and control
· Show a clear understanding of all sides of business issues and ask intelligent questions and offer personal insight before acting for the good of the team
· Clearly express objectives and expectations to team on a regular basis and collects tangible evidence of success
EXPERIENCE & SKILLS
· Previous experience in implementing marketing strategies that have provided insight and understanding of customers, competitors, proposition and pricing
· Strong customer focus – able to identify and differentiate between customers, focus on their needs and engage them through communications activities
· Experience of maintaining budgets and assessing costs and benefits
· Results-driven – ensure that marketing campaigns fulfil strategic goals and drive the required business results, persistently seeking to improve business performance, with the energy and tenacity to address bottlenecks and barriers
· Experience of measuring ROI, capturing and applying learning on an ongoing basis
· Highly organized, methodical and process-driven, demonstrating a drive to improve internal processes whenever possible
· Experience of campaign management, utilizing all aspects of the promotional mix across all marketing media
· Excellent attention to detail
· Data-driven, with strong analytical skills, able to provide complex data analysis and draw conclusions based on the analysis which inform marketing strategy and tactics
· Able to regularly update own learning in technical areas
· Able to deal with ambiguity and work in a matrix organization, adaptable and flexible
· Prior experience of working in a B2B publishing marketing role will be a great advantage
To apply for this opportunity please send your resume and a cover letter and salary expectations quoting reference PI/PPM
“Informa is committed to equal employment opportunity for all employees and applicants for employment without regard to age, color, creed, disability status, gender, national origin, race, religion, sexual orientation or veteran status, or any other legally protected status.”
Citeline is the world’s leading authority on pharmaceutical clinical trials.
Citeline is the world’s most comprehensive source of real-time R&D intelligence for the pharmaceutical industry, featuring an unmatched data collection of global clinical trials, clinical trial investigator profiles and drug development pipelines.
Our data is drawn from over 30,000 unique sources and analyzed by the industry’s largest team of expert analysts and editors, making Citeline the most trusted source of R&D intelligence in the market – just ask 19 of the top 20 pharma companies who all use our products and services.
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