Training for a Recall, Communicating Under Fire
May 27 - 29, 2009
Embassy Suites Monterey Bay - Seaside
Seaside, CA
Preliminary Agenda
Wednesday, May 27, 2009
8:30 a.m. Continental Breakfast
Laguna Grande Ballroom A&B, Embassy Suites
9:00 a.m. – 9:30 a.m. Welcome & Introductions
Laguna Grande Ballroom A&B, Embassy Suites
Speakers: Ray Gilmer, Vice President of Communications, and David Gombas Ph.D., Sr. Vice President, Food Safety & Technology, United Fresh Produce Association
9:30 a.m. – 10:30 a.m. Traceability and Recalls, FDA Expectations & Perspective
Laguna Grande Ballroom A&B, Embassy Suites
Speaker: John Liu, Consumer Safety Officer, San Francisco District, U.S. Food & Drug Administration
10:30 a.m. – 11:30 a.m. Recalls – Limiting Your Liability
Laguna Grande Ballroom A&B, Embassy Suites
Speaker: David Durkin, Olsson, Frank & Weeda, P.C.
11:30 a.m. – 11:45 a.m. Break
11:45 a.m. – 12:15 p.m. Intro to Traceability
Laguna Grande Ballroom A&B, Embassy Suites
Speaker: David Gombas Ph.D., Sr. Vice President, Food Safety & Technology, United Fresh Produce Association
12:15 p.m. - 1:15 p.m. Lunch
Atrium, Embassy Suites
1:15 p.m. – 2:15 p.m. Traceability Training Exercise
Laguna Grande Ballroom A&B, Embassy Suites
Speaker: David Gombas Ph.D., Sr. Vice President, Food Safety & Technology, United Fresh Produce Association
2:15 p.m. – 3:00 p.m. Components of a Crisis Management Plan
Laguna Grande Ballroom A&B, Embassy Suites
Speaker: Jim Mulhern, Watson & Mulhern LLC
3:00 p.m. – 3:15 p.m. Break
3:15 p.m. – 4:30 p.m. Components of a Crisis Management Plan
Laguna Grande Ballroom A&B, Embassy Suites
Speaker: Jim Mulhern, Watson & Mulhern LLC
Thursday, May 28, 2009
8:30 a.m. – 9:00 a.m. Continental Breakfast
Laguna Grande Ballroom A&B, Embassy Suites
9:00 a.m. – 9:30 a.m. Recap of Day 1 / Applying the Principles
Laguna Grande Ballroom A&B, Embassy Suites
9:30 a.m. –12:00 p.m. Crisis Exercise
Break-Out Sessions: Laguna Grande Ballroom A&B, El Camino & Del Mar
12:00 p.m. – 1:00 p.m. Lunch
Atrium, Embassy Suites
1:00 p.m. – 2:15 p.m. Crisis Exercise Reports
Laguna Grande Ballroom A&B, Embassy Suites
2:15 p.m. – 2:45 p.m. Product Recall Case Study
Laguna Grande Ballroom A&B, Embassy Suites
Speaker: Barry Eisenberg Ph.D., Vice President, Technical Services, River Ranch Fresh Foods, LLC
2:45 p.m. – 3:30 p.m. Wrap-up & Closing Remarks
Laguna Grande Ballroom A&B, Embassy Suites
Media Training
(Separate Registration)
Thursday, May 28, 2009
4:30 p.m. – 6:30 p.m. Professional Media Training
Del Monte, Embassy Suites
Facilitator: Lisa Watson, Watson & Mulhern LLC
Friday, May 29, 2009
7:30 am – 8:00 a.m. Continental Breakfast
Laguna Grande Ballroom A, Embassy Suites
Media Training Participants
8:00 am –12:00 p.m. Professional Media Training Continued
Laguna Grande Ballroom A, Embassy Suites
Facilitators: Lisa Watson and Jim Mulhern, Watson & Mulhern LLC