Knowledge Based Questions: Mass Media

What is the mass media (p188)
What is the broadcast media? (190)
What is the electronic media? (191)
What is the trend in newspaper circulation of popular and quality newspapers? (194/5)
How much television do audiences watch? (196/7)
How and why do people use the internet? (p198)
What is the hypodermic syringe approach?(200)
What is the uses and gratification approach? (201)
What is the decoding approach? (202)
In what ways is the mass media an agency of socialisation? (204)
What is the link between the mass media, socialization and identity? (204/5)
What is the link between the mass media and political socialization?? (206)
How does the mass media influence voting behaviour?(p206)
How widespread is ownership of the media in Britain today?(p208)
What reasons do pluralists sociologists give for the media being free?(210)
Why do conflict / Marxist theorists say that the media is bias in favour of the ruling class?(212)
How do Marxist /conflict sociologists say that ownership of the media has become concentrated in fewer hands?(212)
What is agenda setting?(215)
What is gatekeeping? (215)
What is norm referencing? (215)
What are news values? (216)
What is the profit motive? (216)
Why are advertisers important to the media?(217)
How might the Government and the law restrict the media? (p38)
How are black people represented in the media in the past?(218)
How has the representation of Black people in the media changed? (218)
How has gender been represented by the media in the past? (220)?
In what ways might the internet help people take part in British democracy? (p222)
What is the digital divide? (223)
What is a moral panic and deviancy amplification? (224)
How did Stanley Cohen describe the developments of moral panics? (224 / 225)
Why do some sociologists say that media violence can cause violence in society? (225)
Why do some sociologists say that media violence does not cause violence in society? (225)