Corporate Strategy & Strategic Control

Corporate Strategy & Strategic Control

Corporate Strategy & Strategic Control

Proff. Alessandri Todd-Laura Zoni

Module I - Corporate Strategy


The course aims:

- to transfer knowledge;

- to develop skills and the capacity to analyse, evaluate and formulate strategy at a company level.


- Understanding of the main concepts and strategic models of corporate strategy.

- Capacity to analyse and to evaluate a corporate strategy.


- Strategies at a corporate level.

- Portfolio strategies and horizontal strategy.

- Business / financial strategy.

- Social strategy.

- External growth strategies: mergers, acquisitions, strategic alliances.

- Corporate governance decisions.


Required: Coursepack including readings and cases.

Recommended: Collis-Montgomery, Corporate Strategy: A Resource-Based Approach, 2005 (note: This book is only available as a electronic book through McGraw-Hill Irwin).

The professor shall indicate additional materials throughout the course, including supplemental reading materials, articles and cases.


The course will be taught through a combination of instructional methods: lectures, discussions of corporate cases, and group and individual projects.


The exam can be taken on the basis of one of two options:

Students attending class on a regular basis

Class attendance is mandatory.

Instructional materials consist of cases, texts supplied or indicated by the professor, presentations.

Written exam.

Individual case analyses are contemplated during the course.

All tests and class participation will be counted in the determination of the final grade.

Students not attending class on a regular basis.

Written exam on basic textbook/readings and interview on topics identified by the professor.

Students can meet with Professor Alessandri on the days and at the times indicated on the Faculty notice board and published on the professors' pages of the University site.

Module II – Strategic Control

Professor Laura Zoni


Rapid technological innovation, growing competition between businesses, and growing demands of customers have changed competitive dynamics. Considered from this perspective, control systems support the key aspects of strategy implementation, such as:

-the strategically effective use of resources;

-the guiding of the behaviours of the individuals who work within a company;

-the evaluation and control of strategic risks;

-the generation of stakeholder confidence.

The course tackles the theme of planning and the operation of management planning and control systems, with a particular emphasis on performance-measurement systems.

The course is addressed to the student body at large.

Students will be required to do some problem solving with the use of cases. By rationalising ex post, it will be possible to understand the phenomena and pragmatic implications of a firm's control and performance-evaluation systems.


At the end of the module, the students should be able to:

-Recognise the characteristics of the control system structure.

-Identify the variables for planning the control process.

-Evaluate the effectiveness of the managerial control system in relation to the strategies pursued by the firm.

-Plan a performance-measurement system to support managerial activity.


The course is divided into two parts:

-the infrastructure of control systems: analytical accounting, profit centres, transfer prices;

-the control process: strategic planning, operations planning and budgeting, reporting systems and performance-measurement systems.


The textbook is a custom edition of K.Merchant-W. Van der Steede, Management Control Systems, Pearson 2012.

To supplement the textbooks, the professor will make available a series of documents (collections of case studies and themes from past exams, and lecture notes) that students may purchase at the beginning of the course from the copy centre for the Faculty of Economics.


The course will be taught through lectures on theory, analyses and discussion of corporate cases.


Written exam.


Further information can be found on the Faculty notice board.