Assist in Drafting of Press Releases and Distribution to Media Contacts

/ Role Profile
Job Title / Marketing and Communications Assistant Western Balkans
Directorate or Region / Wider Europe / Department/Country / Western Balkans
Location of post / Tirana / Pay Band / Young Marketing Professionals Programme
Reports to / Head of Marketing and Communications Western Balkans / Duration of job / Two years
Purpose of job:
To support the delivery of the British Council’smarketing and communications related work in the Western Balkans cluster (consisting of six markets: Albania, Bosnia and Herzegovina, Kosovo, Macedonia, Montenegro and Serbia) in order to achieve business objectives and positively impact the target markets. To support the British Council in radically increasing the scale at which we work to influence policy makers and mass audiences across the Western Balkans. To support implementation of marketing and communications plans and initiatives and maintain effective relationships and communications for products and services in the areas of arts, English, exams, education and society.
Context and environment:
The British Council has been operating in the Western Balkans since 1940. With around 50 staff in all six markets, we have ambitious plans to increase our impact, reach and income in line with our regional strategy. We work to help ensure a secure and prosperous future for the people of the Western Balkans working with governments, international organisations, businesses and other partners on institutional reform and capacity building. We enable professionals and young people to gain international skills and qualifications that will help them prosper and build a better future.
We want to understand our markets completely, engage with the right audiences and identify partners who share our vision and values. While the majority of our work is digitally implemented, we work across mediums to implement our programmes, deliver donor funded contracts, offer advice and consultancy to governments, administer international exams and offer different ways through which young people can up-skill their abilities and gain new experiences.
The position of Marketing and Communications Assistant Western Balkans is an integral part of the Young Marketing Professionals Programme, managed by the Head of Marketing and Communications Western Balkans.
Accountabilities, responsibilities and main duties:

assist in assuring brand compliance of digital/printed promotional materials and live events across the Western Balkans
handle direct social media interaction with customers on social media channels, generate relevant content for British Council social media platforms, provide translations for existing content in English to one of the local languages spoken in the Western Balkans
regular uploading of new and updating existing content on British Council websites in the Western Balkans, provide translations for existing content in English to one of the local languages spoken in the Western Balkans
assist in drafting of press releases and distribution to media contacts
monitor and store press clippings
update records of all marketing and communications campaigns and assist in measuring their effectiveness
occasional office management and administrative support

Key relationships:
The role is very dependent on internal relationships and building relationships with colleagues across the international British Council network.
Other important features or requirements of the job
The post is based in Tirana. Some travel, evening and weekend workmight be necessary on occasions.
Please specify any passport/visa and/or nationality requirement. / Must have the pre-existing right to work inAlbania
Please indicate if any security or legal checks are required
for this role. / None

Person Specification

Essential / Desirable / Assessment stage
Behaviours / Working together (More demanding)
Being accountable (Essential)
Making it happen (Essential)
Connecting with others (Essential) / Shaping the future (Essential)
Creating shared purpose (Essential) / Interview
Skills and Knowledge / Reading and writing skills in English and Albanian(Level 1)
Understanding the audience, communications tools and media (Level 1)
Using Excel and PowerPoint (Level 3)
Understanding customer needs (Level 2)
Obtaining and evaluating feedback (Level 2) / Market analysis and business intelligence (Level 1) / Short listing
& Interview
Experience / Designing and delivering presentations
Teamwork
Event management / Up to two years of formal / informal work experience in a professional working environment (marketing departments, creative agencies, etc.) / Short listing
and Interview
Qualifications / University degree or professional qualification in marketing, communications, media or related fields / Short listing
Language skills / C1 level in English (European Common Languages Framework) / Short listing, interview and testing
Submitted by / Head of Marketing and Communications Western Balkans / Date / 18 July 2016

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