4. What Is the Most Important Consumer Buying Organization in Society?
CHAPTER 7 QUIZ
1. Which of the following are ways to segment a consumers market?
A. Geographic, demographic, product related, behavioral
B. Geographic, behavioral, product related, psychographic
C. Geographic, demographic, psychographic, product related
D. Geographic, demographic, psychographic, behavioral
2. Which of these are not variables for major segmentation for consumer markets?
A. Psychographic
B. Positioning
C. Demographics
D. Behavioral
3. What is the practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations?
A. Individual marketing
B. Local marketing
C. Macromarketing
D. Micromarketing
4. What is the most important consumer buying organization in society?
A. Friends
B. Family
C. Co-workers
D. Culture
5. What is referred to as the buying behavior of final consumers—individuals and households who buy goods and services for personal consumption?
A. Consumer buying behavior
B. Consumer market
C. Brand personality
D. Perception
6. What are groups of people within a culture with shared value systems based on common life experiences and situations?
A. Belief
B. Learning
C. Subculture
D. Culture
7. What is consumer buying behavior in situations characterized by high involvement but few perceived differences among brands?
A. Habitual buying behavior
B. Postpurchase behavior
C. Variety-seeking buying behavior
D. Dissonance-reducing buying behavior
8. What is buyer discomfort caused by postpurchase conflict?
A. Cognitive dissonance
B. Postpurchase behavior
C. Alternative evaluation
D. Need recognition
9. Consumers undertake which buying behavior in situations characterized by low consumer involvement but significant perceived brand differences?
A. Dissonance-reducing buying behavior
B. Complex buying behavior
C. Habitual buying behavior
D. Variety - seeking buying behavior
10. What is the first process in the buyers decision purchase process?
A. information search
B. recognition
C. evaluation
D. product research
Answers:
1. D
2. B
3. D
4. B
5. A
6. C
7. D
8. A
9. D
10. B