Title:FuelService film
Duration: 1:06 minutes
Description:
fuelService, in collaboration with Shell, have launched a phone App that enables disabled drivers to re-fuel their vehicles with greater ease.
FuelService filmTranscript
[Background music plays]
Playful orchestral piece featuringpizzicato strings and wind instruments.
[Text displays]
Do not use a mobile phone whilst driving. Drive responsibly.
[Video footage]
Close-up of a man seated in a car, his face reflecting impatience. Point of view footage of a Shell convenience store, seen as through the man’s windscreen, his face partially visible in his car’s rear view mirror; inside the convenience store, a fuel station assistant can be seen serving customers at the counter, not noticing the man in the car who is trying to catch her attention. More point of view footage from inside the convenience store, showing the assistant in profile in the foreground, speaking to customers, while the man outside, parked in his car beside one of the fuelpumps flashes his headlights, trying to catch her attention. Another close-up of his face, reflecting his frustration, and a close-up of his hand, repeatedly pressing the car’s horn.
[Audio]
Beeping of a car horn.
[Video footage]
More point of view footage of the convenience store, seen as through the man’s windscreen, as a passing woman turns to glare at him in annoyance. Mid-view of the man seated in his car, lifting his hands in apology before closing his eyes in frustration. Mid-view of the assistant turning to look out the window of the convenience store before lifting her hand in acknowledgement. Mid-view of the man giving her a thumbs up signal in reply.
[Text displays]
It’s not always easy getting noticed / Do not use a mobile phone whilst driving. Drive responsibly.
[Video footage]
Close-up in profile of the man, while a disabled access “Get Assistance” sign is visible through the driver’s side window, also displaying fuelService app and telephone number information.
[Audio]
Vinyl record rewind sound effect.
[Video footage]
Fast motion rewind footage showing the man’s car pulling away from the fuel station in reverse, as it were, and then pulling into his driveway, also shown in reverse.
[Background music plays]
Rhythmic instrumental music featuring strings and keyboard and rhythmic hand-clapping sound effects.
[Text displays]
So the new fuelService app helps disabled drivers refuel. / Do not use a mobile phone whilst driving. Drive responsibly.
[Video footage]
Side view footage of the man seated in the driver’s seat of his car; he lifts the wheel of a wheelchair into the car and places it together with the rest of his wheelchair alongside him, on the passenger seat side of the vehicle.
[Text displays]
Request help before you set off / Do not use a mobile phone whilst driving. Drive responsibly.
[Video footage]
Close-up of the man’s thumb tapping the fuelService icon on the display screen of his smartphone, the steering wheel and dashboard of the car partially visible in the background. Next, the phone’s touchscreen displays a fuel pump graphic with a disabled access logo inset (the fuelService app icon), quickly changing to the app’s “Find Fuel” screen. An extreme close-up of the details on-screen show options for fuel type, location, instructing the user to select the fuel they need and then find fuel stations that can help. The driver’s thumb taps the “Find Petrol Stations” text. Close-up of the driver’s face, his expression appearing calm and relaxed as he nods his head. Another extreme close-up of the details on-screen show details of a fuel station, including name, address, opening hours, type of fuel, method of payment, and instructions for the user to ask for assistance before going. The driver’s thumb taps the “Ask for Assistance”text and the screen indicates that the app is connecting to fuelService. Low-angle footage of the driver, still parked in his car, looking down at his mobile phone. Another extreme close-up of the details on-screen show a confirmation message with an “I’ve Arrived” option below. Close-up of the driver’s smiling face as he looks down at his phone. Rear view footage of the driver placing the phone into its dashboard hands-free holder.
[Text displays]
Let staff know you’ve arrived / Do not use a mobile phone whilst driving. Drive responsibly.
[Video footage]
Wide view footage of the car pulling into the fuel station and parking next to one of the pumps. Close-up of the driver’s thumb tapping the “I’ve Arrived” option on the display screen of his smartphone, the steering wheel and dashboard of the car partially visible in the background; an “Enter Pump Number” pop-up displays on the screen, together with a number pad. Point of view footage of the fuel station and convenience store, seen through the driver’s windscreen, as an assistant walks towards his vehicle, and he raises the hand holding his mobile phone in acknowledgement.
[Text displays]
And pay from your car with Fill Up & Go / Do not use a mobile phone whilst driving. Drive responsibly.
[Video footage]
Close-up in profile of the driver looking down at his mobile phone display. A close-up of the details on-screen again show details of the fuel station, including name, address, opening hours, type of fuel, method of payment, but this time with an acknowledgement that the user is at the fuel station and will be helped in two minutes. The driver’s thumb taps the option to “Tap here for Fill Up & Go to pay for fuel from your phone” and the “Fill Up & Go” screen displays. Close-up of a hand inserting the fuel pump nozzle into the fuel tank.
[Text displays]
fuelService in collaboration with Shell / Do not use a mobile phone whilst driving. Drive responsibly.
[Video footage]
Darkened low angle front view of the vehicle pulling away from the fuel station, headlights on. The fuelService icon displays at the centre of the screen.
[Text displays]
Go Well / Do not use a mobile phone whilst driving. Drive responsibly. fuelService and Fill Up & Go are available at selected service stations only. The fuelService app is not owned or provided by Shell. Please see and for terms and conditions.
[Video footage]
Darkened low angle rear view of the vehicle driving down the street. The Shell Pecten displays at the centre of the screen.
[Audio]
Shell jingle.