Tecnargilla Reinforces Its Promotional Campaign Abroad

Tecnargilla reinforces its promotional campaign abroad

The exhibition’s organisational staff are focusing on foreign promotion thanks to collaboration with major partners in Spain, India, Turkey and China

The activity of the promotional campaign for Tecnargilla (Rimini 24–28 September 2018), the world’s most important exhibition in terms of ceramics and brick supplies, maintains its relentless pace, abroad above all, with the aim of ensuring an even more international edition with leading players in the sector.

In addition to attending the main international exhibitions with a promotional staff and stand, to direct contact with the most important ceramic industry associations, chambers of commerce and outstanding buyers, foreign promotional activity this year is also supported by a qualified network of agents who, from their respective countries, work to boost the visibility of the exhibition.

GPE Fairs in Spain, Bee2Bee in Turkey, Arta Group in Iran, Unifair Exhibition Service with its Chinese office and the Indian Rare Tech Projects Pvt are the partners Tecnargilla has chosen to extend the promotional activity abroad, where positive feedback is already being received. For this edition too, many delegations and profiled buyers are expected to enhance the “business meeting” area (more than 1,000 meetings were held in 2016) particularly appreciated by the exhibiting companies for the excellent commercial opportunities.

Thanks to the intense organisational activity, Tecnargilla is even now promising further growth compared to the already significant results achieved in 2016, due both to the extensive and innovative technological offering from a gathering of companies from among the most qualified on the national and international market and to the visitor forecast, expected to exceed that of the previous edition, when there were more than 16,764 foreign visitors (+6.3 compared to 2014).

Tecnargilla isthe world’s most important exhibition in terms of ceramics and brick supplies.Organised by Acimac (Association of Italian Manufacturers of Machinery and Equipment for Ceramics) and IEG Italian Exhibition Group, the exhibition offers the best of innovation in aesthetics and processes for the sector every two years, playing host to all the leading companies and attracting a great number of international buyers to Rimini.

Tecnargilla was the exhibition with the most visits from international operators in its 2016 edition too: 16,764 (+6.3 on 2014) foreign buyers from a total of 33,395 visitors (+4% on 2014). Tecnargilla welcomed 430 exhibitors in 2016 (40% of which from around 26 countries) covering an area of 80,000m² (+7% on the 2014 edition) approx., divided into four exhibition sections: Tecnargilla, dedicated to technologies for ceramic tiles, sanitaryware and tableware; Kromatech, the showcase for colour and creativeness in ceramics; Claytech, the section dedicated to technologies for bricks and T-White the new exhibition area dedicated to the production of machinery and plants for the production of ceramic sanitaryware and tableware.