Tanya A. Ryan 551 East 5th Street Winona Minnesota 55987 . . 612-310-7363
Education
Doctor of Philosophy, University of Minnesota, Minneapolis, MN, PhD Candidate, 2010-present
School of Journalism and Mass Communication
Courses: Quantitative Methodology, Qualitative Methodology, Multi-Method Research, Psychology of Advertising
Master of Arts in Communication, Bethel University, St. Paul, MN, 2005
Courses: Advanced Public Speaking, Group Communication, Advanced Media Communication, Organizational Communication, Qualitative and Quantitative Research Methods, Communication Consulting, Cross-Cultural Communication, Interpersonal Communication.
Bachelor of Arts in Mass Communication, Winona State University, Winona, MN, 1998
Emphasis: Advertising Minor: Art
Honors: Summa Cum Laude
Courses: Advertising, Copywriting, Graphic Design, Visual Communication, News Writing, Mass Media Law, Advertising Campaign, Media Planning & Buying, Mass Communication Theory, Telecommunications.
The Art of Teaching (Certification), Education Management Corporation, Minneapolis, MN, 2007
Continuing education coursework to improve teaching effectiveness and to boost student comprehension and retention.
Publications
Rolfson[Ryan], Tanya and Robin O’Callaghan. “In a Competitive Multi-Track Mass Communication Program: Advertising and Broadcasting Students Collaborate.” Journal of Media Education, October 2010, Vol. 1, No. 4, p. 11-18.
Conference Presentations
Ryan, Tanya. “Green Intentions: Advertising and the Environmental Movement.” American Academy of Advertising National Conference. Myrtle Beach, SC. March 15-18, 2012. (Double Blind/Peer full paper review).
Rolfson [Ryan], Tanya. “Unruly Woman Unruly Mother: A Critical Analysis of Celia Hodes on the Hit Television Series Weeds.” Pop Culture Association/American Studies Association National Conference. San Antonio, TX. April 20-23, 2011. (Peer abstract review)
Manuscripts under Review
Ryan, Tanya. “The Green Consumer-Citizen:A case study analyzing the strategic communication of Method cleaning products.” (under review at Environmental Communication)
Unpublished Manuscripts
Rolfson [Ryan], Tanya. “An Exploratory Study of Role Emergence and Perceived Success of Brainstorming Groups.” Informally published manuscript (Master’s Thesis). Bethel University, St. Paul, MN. December, 2004.
Awards & Grants
William D. Wells Graduate Fellowship
School of Journalism and Mass Communication, University of Minnesota, Minneapolis, MN 2010-2011, 2011-2012.
Hubbard Tuition Fellowship
School of Journalism and Mass Communication, University of Minnesota, Minneapolis, MN 2011, 2012
WSU Foundation Grant
Winona State University, Winona, MN October 2010.
Teaching Experience
Winona State University, Winona, MN, Assistant Professor, August 2008-present
College of Liberal Arts, Mass Communication Department, Advertising Specialist
Courses taught include: Advertising Campaigns, Advertising Design, Copywriting, Media Planning and Buying, Principles of Advertising, Creativity and Innovation in Mass Communication, Mass Communication Theory.
Responsibilities/Committees:
Member of WSU Academic Affairs and Curriculum Committee (2009-2010).
Review, research and develop Mass Communication/Advertising curriculum.
Advise WSU Ad Fed club and National Student Advertising Competition.
Build community/industry ties via industry professionals as guest speakers in the classroom.
Create course syllabi and class schedules.
Plan innovative class activities and assignments for a student-centered environment.
Create tests and exams.
Create and implement rubrics for assignment grading.
Critique and grade all assignments.
Academically advise Mass Communication students in the Advertising option (100+ students)
Member of WSU All University Campaign Committee (2008-2010)
Active search committee member for two tenure-track faculty searchers and one staff search
The Art Institutes International Minnesota, Minneapolis, MN, Faculty, April 2005/Oct 2006 - June 2008
Advertising and Design Management Departments
Courses taught include: Advertising Campaign,Copywriting, Portfolio, History of Media and Mass Communication, Conceptual Thinking, Global Marketing and Advertising, Fundamentals of Marketing and Advertising, Introduction to Design Management, Strategic Management, Managing Creativity and Innovation, and Business Communication.
Responsibilities/Committees:
Active member on the Higher Learning Accreditation Committee.
Advise students as needed.
Build community/industry ties assisting organization of and attending quarterly meetings with advertising industry leaders via a Professional Advising Committee.
Assess and review advertising and design management curriculum annually.
Create course syllabi and class schedules.
Plan innovative class activities and assignments for a student-centered environment.
Create tests and exams.
Create and implement rubrics for assignment grading.
Critique and grade all assignments.
University of Wisconsin – River Falls, River Falls, WI, Fixed-Term Faculty, Jan 2006 - May 2007
Speech Communication/Theatre Arts Department
Course taught: Business and Professional Communication (multiple sections/semester) covering public speaking, group communication, interpersonal communication, cross-cultural communication, and interview process.
Responsibilities:Create syllabi and class schedules.
Research, plan and deliver insightful lectures.
Create and execute active-learner based classroom activities.
Write midterm and final exams.
Grade all assignments.
Advise students as needed.
Professional Advertising Experience
Target Corporation, Minneapolis, MN, Creative Services Buyer, 2001-2006
Responsibilities:Assisted Creative Managers/Directors in executing their creative vision.
Estimated, negotiated with, and hired photographers, stylists, illustrators, advertising agencies, design firms, art directors and copywriters.
Researched new sources, reviewed design and photography portfolios, and provided feedback to vendors as well as recommendations to Creative Directors.
Full art production on a portion of jobs including hiring crew, overseeing photo shoots, managing budget, and reviewing film.
Managed creative production of print jobs such as packaging, in-store-marketing, catalogs, magazine advertising and brochures.
Processed invoices/billing in tandem with accounting.
Managed an annual photography and design budget of approximately $10M.
Assisted with department development, policy, procedures and public relations.
Trained and mentored new employees.
Earl Kendall Photographs, Minneapolis, MN, Freelance Photo Studio Manager, 2001-2001
Responsibilities:Assisted commercial advertising photographer to schedule and estimate photography jobs.
Communicated with clients and agencies regarding scheduling of advertising photo shoots.
Ensured all aspects of projects were complete, and followed up on prop returns, billing and invoicing, as well as client/agency satisfaction with the final film.
Assisted photographer with shooting when necessary.
Carmichael Lynch, Minneapolis, MN, Art Buyer/Project Manager, 1999-2001
Responsibilities:Assisted Art Directors to create and/or find images and art for their advertising projects.
Estimated and negotiated budgets with photographers and stock photo houses.
Cut purchase orders for photo shoots, illustrators, and stock photo purchases.
Set up agency portfolio showings and viewed photographer’s portfolios.
Organized and maintained agency files for location scouting.
Managed creative production of print projects such as ad campaigns, catalogs, direct mail and collateral pieces.
Managed a database of legal rights and uses for images used in advertising pieces.
Executed scheduling as well as communication between all agency departments including account management, creative, print production, art buying, media and electronic production.
Ensured that projects ran smoothly from concept through production and were executed on time and on budget.
The Business Journal, Minneapolis, MN, Account Executive, 1998-1999
Responsibilities:Generated and established new advertising clients for the paper.
Scheduled and traveled on sales calls to communicate advertising details with clients.
Developed detailed marketing plans for clients.
Organized and conducted client meetings.
Brainstormed and created effective advertising with the creative department and the client.
Cooperated with production and client to execute creative ideas.
KTTC Television, Rochester, MN, Account Executive (Internship), 1997
Helped develop marketing plans for advertising clients and prospective clients. Attended client meetings and sales calls. Wrote scripts for television advertisements.
The Winonan, Winona, MN, Assistant Advertising Manager, 1994-1997
Managed newspaper advertising accounts and designed display and classified advertising. Cultivated new business, managed advertising billing and newspaper circulation.
Industry & Academic Involvements
American Academy of Advertising (AAA) Member 2008 – present
Association for Education in Journalism and Mass Communication (AEJMC) Member 2009 – 2011
Higher Learning Committee, The Art Institutes International, Minneapolis, MN, 2007
Committee’s role was to help prepare The Art Institutes International through an accreditation process. Committee’s focus was on the “Connected Organization:” college mission and integrity, student learning and effective teaching, and community engagement and service.
Design Management Curriculum Development Committee, The Art Institutes International,
Minneapolis, MN, 2007
Committee to develop curriculum for the Design Management program as well as create a mission statement for the program, set program goals, and write program outcomes.
Advertising Curriculum Development Committee, The Art Institutes International,
Minneapolis, MN, 2007
Committee to research and revise curriculum for the Advertising program. A thorough review of current courses, industry trends, objectives, and syllabi was conducted and reported.
Professional Advising Committee Member, The Art Institutes International, Minneapolis, MN, 2005
Selected by faculty at the Art Institute International as an active advertising industry leader. Advised the school on how to shape and grow their advertising program so that graduates will have the skills and knowledge necessary to get a job in the advertising field.
Portfolio Review Panel, Minneapolis College of Art and Design, Minneapolis, MN, 2004
Worked one-on-one with students providing practical advice and recommendations for building and improving their advertising and design portfolios.
Presenter, Target Vendor Day Presentation, Minneapolis, MN, 2003
Presented to and instructed 300+ local Target vendors (including advertising agencies, designers, art directors, photographers, producers and stylists) on Target’s estimating and invoicing procedures.
Presenter, Portfolio Seminar, Atlanta Portfolio Center, Atlanta, GA, 2003
Co-presented a seminar for students of the Atlanta Portfolio Center and the Atlanta chapter of the American Photographers Association. This seminar was a hands-on display and question/answer session in regards to building a great photography and/or design portfolio. 50 photography portfolios from around the nation were on display.
Presenter, Mini-Negotiation Seminar, Minneapolis, MN, 2003
Planed and presented an interactive seminar on negotiation for eight colleagues in Target Corporations’ Creative Buying department. Role-plays and handouts were key elements to this seminar.
Portfolio Review Panel, Brainco: Minneapolis School of Advertising Panel, Minneapolis, MN, 2001
Critiqued advertising students’ portfolios and advised them on how to make improvements to their “books.”
Guest Speaker, American Advertising Federation, Winona State University, Winona, MN, 2000
As a Winona State University alumni and invited guest, presented “A Day in the Life of an Advertising Executive” to the WSU Ad Fed club.
Other Education Experience
American Academy of Advertising Annual Conference, Minneapolis, MN 2010
Attended conference presentations related to current advertising research as well as professional panels.
American Institute of Graphic Arts (AIGA) Future/History Design Conference, Chicago, IL, 2009
Participated in lectures and presentations on current and future curricular challenges and innovations in design education.
American Institute of Graphic Arts (AIGA) Design Conference, New York, NY, 2004
Participated in lectures on the future of graphic arts and combining design and business.
How Design Conference, New Orleans, LA, 2003
Attended lectures and seminars in regards to retail advertising design, award winning packaging design, and building design portfolios. Toured design agencies in and around the New Orleans area.
Communication Styles, Target Corporation Training Class, Minneapolis, MN, 2003
Intense four-hour course that included the examination of different communication styles including emotional, creative, organizational and technical.
Managing Conflict, Target Corporation Training Class, Minneapolis, MN, 2003
Intense four-hour course that included the examination of conflict management styles including accommodating, collaborating, compromising, avoiding and competing.
Photo District News Photo Expo, New York, NY, 2002
Attended seminars on all aspects of photography including portfolios, estimating jobs, usage rights and new technology.
Treasurer, American Advertising Federation, Winona, MN, 1997-1998
Managed budgets, ran meetings and made decisions for the Winona State University Ad Fed club. Arranged guest speakers to present to the club and helped arrange club social events.
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