Submission Through Email Or Any Track-Able Courier Service to the Following Address

Expression of Interest (EOI)–Promotion and Marketing of Pakistani Meat, Citrus and High Value and Off-Season Vegetables atGulfood 2018 (18-22 February)on a Cost Sharing Basis

Export Oriented Private Sector Entities in Meat, Citrus and HV & OSV(Green Chilies, Bitter Gourd, Squashes, Okra, Cucumber, Leafy Vegetables, Spring Onions, Broccoli, Green Peas, French Beans, Luffa, Tomatoes, Carrots, Colocasia)

Closing Date: January 1, 2018

Submission through email or any track-able courier service to the following address:

Or

The Procurement Department:

U.S.-Pakistan Partnership for Agricultural Market Development

5th Floor, 83-A, E/1, Main Boulevard,

Gulberg III, Lahore.

Phone: 042.3578.2545-49

NOTE: (Before filling the form, please read and understand documents carefully)

Introduction:

The U.S.-Pakistan Partnership for Agricultural Market Development (AMD) is a USAID funded project which aims to improve the ability of Pakistan’s commercial agriculture and livestock sectors to compete in international and national markets in the four target product lines; meat, high value and off season vegetables, mangoes and citrus. AMD will act as a catalyst for development and investment in target product lines by actively promoting cooperation and coordination amongst the value chain actors and ancillary service providers. AMD’s implementation strategy is underpinned by a strictly commercial and market driven approach with a clear focus on strengthening market access for its partner organizations, and support international marketing and sales efforts. The objective of the AMD project is to encourage investments in the four target product lines through matching grants and technical assistance, and empower stakeholders by developing synergies among them to accomplish together what they cannot do alone. AMD will support upgrading, streamline supply chains, provide technical assistance to optimize profit margins, increase participation of women entrepreneurs, and ultimately help make Pakistani meat, high value and off season vegetables, mangoes and citrus become more profitable and competitive.

In line with the overarching goal of AMD and the marketing strategy developed, participation in trade shows and other marketing events is a key element of the Project’s international marketing strategy. AMD will work towards facilitating participation of partner businesses at leading trade exhibitions and marketing events. The Project’s support will include targeted technical assistance for preparatory work prior to each show, facilitation for B2B interactions at the event itself and subsequent support for follow-up upon conclusion of the same.

Background:

In order to enhance sales and promote exports of target product lines, AMD will focus on facilitating agribusinesses for participation in leading international trade fairs and exhibitions. These events hold the potential to be one of the most effective platforms for marketing and promotion for agribusinesses and provide an ideal opportunity to network with various buyers, sellers and other players from the allied industry, resulting in the development of lasting business relationships and sustainable exports through adequate buyer follow-up.

Gulfood, in recent years, has emerged as a leading international event for the agriculture produce industry. Celebrating its 22nd edition in 2017, the expo attracted over 5,000 exhibitors and 95,000 trade visitors from more than 120 countries in.

Continuing its participation in the expo in 2018 will allow AMD to build on the success of previous years by continuing to facilitate partner exporters to promote Pakistani exports and establish personal trust and strategic business partnerships, a prerequisite when dealing successfully in perishable products such as fresh fruit, vegetables and meat.

The Program:

AMD will collaborate with Trade Development Authority of Pakistan (TDAP) for participation at the Gulfood 2018 fair. The project will acquire a dedicated 9 sqm booth at the trade show and will utilize the space as a trade facilitation counter, adequately resourced to direct visitors to relevant exporting businesses while actively scheduling and managing appointments with prospective buyers at the event.

AMD will bear all costs relating to fabrication, design and printing of promotional material for the allocated booth. In addition to the booth, AMD will setup a dedicated investment and trade facilitation center at the expo venue. The trade and investment facilitation center is envisioned to be an area where facilitated exporters from Pakistan will be able to hold multiple one on one meetings at one time with perspective buyers in privacy. Due to the success of the center at last year’s Gulfood and request by TDAP, the center will be accessible to all Pakistani exhibiting firms (relating to the target product lines) this year as well. Building on the success of previous years, AMD will also organize a dinner to showcase and raise awareness of Pakistan as a Halal hub for these products. Two AMD staff members will travel in advance of the team and facilitated exporters for setup for Gulfood and for meetings with vendors and officials at the Pakistani consulate for the branding dinner.

AMD will advertise to assist companies in attending the Gulfood and will invite proposals from companies based on the criteria laid out below. Only those companies will be supported which have the potential or should already be focusing on exporting meat, citrus and HV&OSV products.

AMD will bear the cost of lodging and local transportation where needed (excluding international airfare) for up to twelve (12) agribusiness/exporters: meat (4), HV&OSV (4) and citrus (4).

The selected companies will be responsible for their marketing and display materials, international airfare and daily expenses in Dubai. The assisted companies will also be provided with branding and marketing support for the expo by AMD in addition to pre-event facilitation in scheduling key meetings and gathering of market intelligence.

a.Criteria for selection of companies to assist on a cost sharing basis:

For Meat:

a.1.1The company should be export oriented (must have record of export over the last two years) working in meat sector. Preference will be given to companies with greater export experience;

a.1.2Ability to fulfill orders (if any are received);

a.1.3Preference will be given to companies that have applied for an AMD grant or are planning on working with AMD;

a.1.4Agreeing to provide AMD with information regarding any sales/ orders that result as a consequence of AMDs assistance and promotion activities at Gulfood.

a.1.5Based on data available with AMD through its M&E department, companies which have attended trade shows with AMD previously and have shown good sales/ exports will be preferred;

a.1.6Applicant should either be ISO/ HACCP/ Global Gap certified along with having being registered with the relevant federal quarantine department;

a.1.7Applicants having a diversity of product lines in Meat will be preferred;

a.1.8Existing links with buyers in the MENA region particularly the GCC will be preferred; and

a.1.9Willing to work with the program on a cost sharing basis as stipulated.

For HV&OSV:

a.1.1The company should be export oriented (must have record of export over the last two years) working in high value and off-season vegetables (Green Chilies, Bitter Gourd, Squashes, Okra, Cucumber, Leafy Vegetables, Spring Onions, Broccoli, Green Peas, French Beans, Luffa, Tomatoes, Carrots, Calocasia, Bitter Cress). Preference will be given to companies with greater export experience;

a.1.2Ability to fulfill orders (if any are received);

a.1.3Preference will be given to companiesthat have applied for an AMD grant or plan on working with AMD;

a.1.4Agreeing to provide AMD with information regarding any sales/ orders that result as a consequence of AMDs assistance and promotion activities at Gulfood;

a.1.5Based on data available with AMD through its M&E department, companies which have attended trade shows with AMD previously and have shown good sales/ exports will be preferred;

a.1.6Applicant should either be ISO/ HACCP/ Global Gap certified and/ or be registered with the Department of Plant Protection (DPP);

a.1.7Applicants exporting a large range of HV&OSV will be preferred;

a.1.8Existing links with buyers in the MENA region particularly the GCC will be preferred; and

a.1.9Willing to work with the program on a cost sharing basis as stipulated.

For Kinnow:

a.1.1The company should be export oriented (must have record of export over the last two years) working in citrus sector. Companies with greater export experience will be preferred;

a.1.2Ability to fulfill orders (if any are received);

a.1.3Preference will be given to companiesthat have applied for an AMD grant or plan on working with AMD;

a.1.4Agreeing to provide AMD with information regarding any sales/ orders that result as a consequence of AMDs assistance and promotion activities at Gulfood;

a.1.5Based on data available with AMD through its M&E department, companies which have attended trade shows with AMD previously and have shown good sales/ exports will be preferred;

a.1.6Applicant should either be ISO/ HACCP/ Global Gap certified and/ or registered with the department of plant protection (DPP);

a.1.7Existing links with buyers in the MENA region particularly the GCC will be preferred; and

a.1.8Willing to work with the program on a cost sharing basis as stipulated.

Expected Outcomes

Participation at Gulfood 2018 will facilitate the establishment of new market links through B2B networking at the event. Strategic sales leads are expected to result in new export orders and an overall increase in export sales for all product lines including citrus, meat, HV/OSV and mango. The event will also serve as platform for promoting quality Pakistani meat in the regional market and will enable the branding and re positioning of improved quality high value meat cuts for more rewarding market segments.

INSTRUCTIONS:

1-Use capital letters

2-Mark the applicable boxes

3-Use extra sheets where necessary

4-Applications for Pre-qualification must be submitted through email or any track-able courier service on or before January 1, 2018in an email or sealed envelope. If sending my mail please mark the envelope with the inscription “Promotion and Marketing of Pakistani Meat, Citrus and HV&OSV atGulfood 2017on a Cost Sharing Basis”, if sending by email add it to the subject line and send to the following address:

or

The Procurement Department:

U.S.-Pakistan Partnership for Agricultural Market Development

5th Floor, 83-A, E/1, Main Boulevard,

Gulberg III, Lahore.

Phone: 042.3578.2545-49

SECTION I-GENERAL INFORMATION

Application in Response to:

Name of Entity

Names of PartnersorDirectors

Type of Company (For Profit or Not for Profit)

Section 42 Company Registered on (Date) (Also attach registration certificate and Not For Profit status to this form)

Details of Person that will attend Gulfood on behalf of your company (Name, Email Address, Phone Number)

SECTION II- QUALIFICATION SELECTION CRITERIA:

SECTION III - CONFLICT OF INTEREST:

Kindly inform us if you are by any means related to U.S.-Pakistan Partnership for Agricultural Market Development (AMD) staff which may influence the outcome of this assessment process. Please mention the nature of relationship with AMD staff along with names and designations of related AMD personnel in the space providedbelow:

SECTION IV- DECLARATION

I/We hereby confirm that all the information given in this form and in attached document are true and correct to the best of my/our knowledge. I/ We understand that any false information shall result in immediate disqualification.

If pre‐qualified by AMD I/we shall strictly adhere to all the rules, regulations, terms and conditions as laid down by AMD.

Signature(s) of Proprietor /Partners/Directors

Name______

Designation______

CNIC No.______

IMPORTANT NOTE:

• Submission of this Application does not guarantee that the applicant shall be registered with AMD
• AMD may ask for any further details and documents; or may physically inspect the applicant’s organizational setup / factory at any time without prior notice
• Please ensure to provide complete information asked for in the absence of which your application will not be considered

Any other details please specify:

______

______

Authorized Representative’s Signature