SHORT COPY 150 Words
SHORT COPY [150 words]
1.2 million young people Get Set to Eat Fresh with Aldi and Team GB’s Brownlee brothers
Olympic athletes Alistair and Jonny Brownlee have joined forces with Aldi to pledge their support for Get Set to Eat Fresh, an ambitious educational programme set to improve the eating habits of 1.2 million young people in the UK by 2020.
Get Set to Eat Fresh, for 5–14 year-olds, is brought to life by Team GB athletes who inspire students about the benefits of healthy eating by providing insight into athlete nutrition and their own eating habits. Teachers can also access free, fun and engaging curriculum-linked resources about healthy eating.
Following increased demand, 2017 will see the programme expand its reach to include younger pupils aged 5-7 years-old, with new activities supporting the Science, Geography and PSHE curricula for primary age groups.
Schools can also win exclusive Get Set to Eat Fresh goodies, including signed aprons! Just share your story on our website for a chance to win.
To register for free today, visit
LONG COPY [250 words]
1.2 million young people Get Set to Eat Fresh with Aldi and Team GB’s Brownlee brothers
Olympic athletes Alistair and Jonny Brownlee have joined forces with Aldi to pledge their support for Get Set to Eat Fresh, an ambitious educational programme set to improve the eating habits of 1.2 million young people in the UK by 2020.
Get Set to Eat Fresh is a nationwide education programme for young people aged 5-14 years-old. It builds on the success of Get Set, the official youth engagement programme of Team GB and ParalympicsGB, and has already reached more than 400,000 young people since its inception in 2015.
The programme is brought to life by Team GB athletes, inspiring students about the benefits of healthy eating by developing the skills required to cook fresh, healthy food.
Following increased demand from schools, 2017 will see the programme expand its reach to include younger pupils aged 5-7 years-old, ensuring healthy eating habits are introduced at an earlier age. New activities supporting the Science, Geography and PSHE curricula are provided for primary age groups.
The Get Set to Eat Fresh website will host video content providing insights into athlete nutrition as Team GB stars discuss their eating habits. Teachers will also be able access free, fun and engaging curriculum-linked resources about healthy eating.
Schools can also win exclusive Get Set to Eat Fresh goodies, including signed aprons! Just share your story on our website for a chance to win.
To register for free today, visit
SOCIAL MESSAGING: Twitter(all under 140 characters)
Please reference the handles @TeamGB and @AldiUK, along with the hashtag #GetSetEatFresh,and useshortened links provided belowwhen posting about the programme on social media.
- Teachers: get your pupils aged 5-14 into #healthyeating with #GetSetEatFresh from @TeamGB @AldiUK
- #GetSetEatFresh is brought to life by @TeamGB athletes Alistair and Jonny Brownlee with @AldiUK. Free resources for 5-14s
- Olympians Alistair and Jonny Brownlee want your school to #GetSetEatFresh with @AldiUK @TeamGB. Register today for free resources
- Schools: win exclusive #GetSetEatFresh goodies when you register for free resources from @AldiUK @TeamGB
SOCIAL MESSAGING: Facebook
If you would like to reference the relevant organisation in your Facebook post, please include the tags @TeamGB and @AldiUK. Shortened links are also provided below and should be included in each post.
- Teachers: Get Set to Eat Fresh is back! Following the success last year, this free healthy eating educating programme from @TeamGB in partnership with @AldiUK has two fantastic new athlete ambassadors, Jonny and Alistair Brownlee. Be inspired by these gold and silver Olympic medallists to get your 5-14 year-olds inspired by healthy eating with our free curriculum-linked resources. To find out more and win exclusive goodies, visit
- British gold and silver Olympic medallists Jonny and Alistair Brownlee are proud to present Get Set to Eat Fresh for 2017. Designed to inspire 1.2 million young people with the benefits of healthy eating, this free education programme provides curriculum-linked resources for teachers of 5-14 year-olds. Schools can also win exclusive Get Set to Eat Fresh goodies, including signed aprons! To find out more and win exclusive goodies, visit