REEBOK RUNNING – FACT SHEET
What is Reebok Running?
At Reebok, we put innovation first. “Unstoppable innovation for unstoppable runners” is the design mantra we work to every single day. We build innovative performance running shoes and apparel for the woman we call the athletic runner. The athletic runner is not your traditional runner. She challengesherselfconstantly by mixing up a varied workout routine in order to achieve her fitness goals. Our mission is to help these women achieve their fitness goals by providing not only the product, but the motivation and inspiration to fuel their success
What is unique about Reebok Running?
Reebok provides a fresh approach to running by emphasizing the benefits of a varied running regime and the importance of including running as part of a holistic fitness program.
FW13 Product
-The Running Collection is designed for the Fitness Running consumer who appreciates innovation, style and design
-Reebok’s mission is to make these individuals unstoppable by providing not only the innovative product, but the motivation and inspiration to fuel their success and achieve their fitness goals
-Key product for FW 2013 include the debut of the Reebok ONE Series, SubLite Run, Realflex Run 2.0 and ZigUltra
-ONE Series Running is our distinct POV in the market place. Product uniquely built from back to front….the way the foot moves. Innovation you can feel that is uniquely designed in three distinct zones so you will land softer, transition smoother and push forward quickly
Brand Partners
-Reebok is the title sponsor and the official apparel, footwear and accessories supplier for the Reebok Spartan Race
-Reebok is a sponsor of Zap Fitness. An Elite training group in Blowing Rock, NC. where we sponsor (10) elite athletes that run and compete for Team Reebok. We also sponsor all of their summer running camps. Elite Reebok ZAP Fitness runners include Alissa McKaig and Esther Erb
-Reebok is also a proud sponsor of elite runner and 8 Time US National Road Race Champion Katie McGregor
Quote from Bill McInnis, Head of Advanced Innovation for Reebok
“At Reebok, we believe a varied running program doesn’t just make you a fitter and stronger runner. It builds social connections and enhances the fun factor as well. Running doesn’t have to be a solitary pounding along the pavementfor miles and miles. Running can and should be social and fun. Every product we make is designed with function first to take you where you take your workout, on road or off, with a big group or just a close friend. Running should be social, varied and fun.”