Product Packaging Design Project

Your assignment is to design the packaging for a new product to be sold in a grocery store environment. It will be important to do your research before finalizing your design. As with any new product, the packaging is very important in determining pricing, creating product recognition, and defining shelf space requirements in the store. You will need to be aware of all these factors in designing your ORIGINAL PRODUCT’S PACKAGING.

Project Definition:

1. Decide what type of product you would like to design a package for. Remember, it must be a product that is typically sold in a grocery store and the package must be a rectangular prism (i.e. a box). It can not be a cube-shaped package however.

2. Determine the name of your new product.

3. Go to the store to find a similar product. You can get ideas for packaging design, too. While at the store, you must measure the package. You will need to know the HEIGHT, LENGTH AND WIDTH of the box. You must also write down the PRICE of the product.

4. You must calculate all necessary measurements to determine surface area and volume of both packages (store and your original). You will also calculate price per unit for the store product, and then determine your product’s price using this price per unit.

5. Since you are pricing based upon units, you will be able to price your product higher if you have more volume.

6. You will need to construct a package for your original product. Your package must be a box (not cube-shaped) with the following limitations:

  • You must use one (1) STANDARD SIZE POSTERBOARD (27 ½ by 22 inches).
  • Edges must be straight and either folded or glued/taped neatly
  • Corners must be “square” and sharp
  • Package must be decorated with product name and other relevant information/graphics to properly advertise your product

7. Complete the following worksheet and turn it in with your project. NO WORKSHEET; NO GRADE :o)

Student Name ______Period ______

Product Packaging Design Project

Product Name: ______

Product Description: ______

______

*All measurements must be indicated and ALL calculations must be SHOWN.

Store Product / Your Original Product
Height / Height
Length / Length
Width / Width
Surface Area
(show calculation) / Surface Area
(show calculation)
Volume
(show calculation) / Volume
(show calculation)
Price / Unit Price as determined from store product
Unit Price (use to determine original product price) / Price