Mary Kay Marketing Plan

Mary Kay Marketing Plan

Mary Kay Marketing Plan

“Let share with you about what we are going to do today. I’m going to ask you to tell me a little about you. I’ll share a little about me, and then I’ll share with you some information about our marketing plan.”

1. Tell me about you ______

  1. Tell me one thing that you like about your current job.
  2. Tell me one thing you don’t like.

2.Share a little about yourself. (I-Story)

The Reason why I began Mary Kay business……………… & the reason why I’ve stayed in Mary Kay………………………..

Before we get started, I want you to answer the following questions in your mind (not out loud) as either yes or no.

**In your current situation, do you have complete flexibility in your life and schedule?

**In your current situation, if you gave it 100% for the next 3-5 years, could you totally change your financial situation including becoming completely financially independent.

**In your current situation, do you get recognized and praised for the work you do?

Meet the Directors – short term goal – long term goal (please keep to less than 2 minutes)

10 POINTS

1. FACTS ABOUT MARY KAY

a. Mary Kay is one the largest Direct Sellers of Skin Care & Color Cosmetics in the world.

b. In Mary Kay we operate on God 1st, Family 2nd & Career 3rd.

2. NO TERRITORIES - You can book, coach, sell & recruit all over the United States, Puerto Rico, Guam and the American Virgin Islands.

3. NO QUOTAS – You are your own boss.

4. RETIREMENT/SELF-EMPLOYED BENEFITS

You can write off mileage or any other expenses that you have with your business.

Availability of insurance thru Direct Selling Association

  1. PRIZES:

You can earn prizes from your Sales Director, Quarterly & Yearly Prizes & Recognition from Mary Kay Corporate such as diamond rings, entertainment centers, things for the home, etc.

  1. 100% BUY BACK GUARANTEE on the products you sell to our customers. Mary Kay is #10 in the Brand Key Customer Loyalty and is the ONLY Cosmetic Company in the top 10.

When you decide to start your Mary Kay business, and if you have inventory & decide you no longer want to be a beauty consultant, Mary Kay will repurchase your products @ 90%

  1. 40-50% PROFIT On all products sold. You will purchase your products wholesale from Mary Kay for $1 and sell it for $2

Ways you will sell the product

  1. On the Face – Mary Kay Parties or Facials - Party is hostess with 2 – 5 guests and a facial is 1 or 2 people at the appointment

For ex…. You have a MK Party, sell $200, your profit is $100 in 2 hours

  1. Re-orders – You will be selling a consumable product. For ex, you add 2 basic customers to your customer base X 50 weeks= 100 customers. A 100 customers reordering at $200/ year = $20,000 in sales. Your profit is $10,000
  1. RECRUITING COMMISSIONS

You will get paid 4, 9 or 13% on personal team members. Mary Kay is a dual Marketing Plan. Mary Kay is NOT a Pyramid Company. Dual Marketing means the company sells the products directly to each consultant, each consultant sells directly to her customers. There is NO PYRAMID of discounts on our products.

  1. FREECARS

You can earn the use of a FREE Car

Mary Kay pays all of your tax, tags, license & fees AND 85% of your car insurance for 2 people in your family. You pay for the oil changes & gas and you can use this car for your business & family. There’s Unlimited mileage!

1. Car for Consultant – White Malibu or $375/ month

2. Car for Directors – Toyota Camry, Chevy Equinox or Pink Cadillac

  1. SALES DIRECTOR

Can earn up to 26% of unit production plus 13% on your own order.

Plus there are many other bonuses available.

Top directors are paid anywhere from $5000 to $20,000 in commissions per month

HOW TO GET STARTED:

Purchase a STARTER KIT for $100 PLUS tax & shipping. Starter Kit contains full sized products valued at more than $400 plus lots of materials & demos to begin your business and complete training materials.

Now I am going to ask you 3 questions and we will be finished.

1) "Out of everything you heard, what would you say either surprises you or impresses you the most about what you heard?" Write down her answer and then ask “What else?”

2) “If anything, what concerns might you have?”

3) “Based on what you’ve heard already, how would you characterize your interest in starting your Mary Kay business?” -–

1. I would never do this even if my family were starving – I would rather eat dirt.

2. I would like to sit with you and have a cup a coffee and discuss a little further.

3. Sign me up now – I am ready to get started.

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