Marketing Network FE First Awards Submission 2010

The College Marketing Network – FE First Awards Submission 2017

Internal Communications Campaign Award

The College Marketing Network is inviting entries for its prestigious FE First Marketing Awards 2017. The awards will be presented at the Network’s Gala Dinner on Monday 27thNovember 2017 as part of our 30thAnnual Conference.

Internal Communications Campaign

Marketing professionals in colleges have a key responsibility for reputation-building and management through effective internal communications campaigns that achieve aquantifiable impact and communicate directly with key target audiences: staff, students and/or other internal stakeholders.

The judges will be looking for effective and innovative internal comms campaigns that have met their targets and had an effect on your college community.The entry should include the background to the campaign, evidence to justify the PR/comms campaign, what the objectives were for the campaign, how it was implemented, what response you had, and how far you met the objectives, together with an objective evaluation of the success of the campaign.Your evaluation should include an assessment of how far it was the campaign specifically that contributed to the outcome/results.

To win the Award, the judges will be looking for an original and inspiring campaign that is relevant to the target internal audience, and one that is effectively evaluated against clear SMART objectives, relevant to the college’s Strategic and/or Marketing Plan. A good submission which clearly describes and assesses the impact of the campaign will be equally important, as it demonstrates your ability to be objective.

Please note: There is a separate category for External PR/Communications Campaigns.

Notes for entrants:
Every judge will be asked to assess how well your entry relates to the college’s strategic plans and to the Marketing Plan, so please include a summary of relevant sections of these plans.

All entries should include evaluation of the success of the campaign, judged against your stated aims and SMART objectives for it. Your aims and objectives for the campaign should arise out of the Strategic and Marketing Plans quoted, and your evaluation should show how far they have been reached.

Evaluation is important to your entry and it may not win an award if none is included. Ideally your entry will include an explanation of the type(s) of evaluation employed as well as the results, and how you used the results to inform future planning and/or activities.

We have indicated a suggested word limit for your answers which is meant to be indicative but not prescriptive. The Awards rules and more information for entrants are at

Please use the template below to frame your entry. You may cut and paste the format onto your own document but please ensure you answer all the questions in the order given. If you use the template below, please expand the text boxes as required for your answers.

Disclaimer

The College Marketing Network makes every effort to ensure that all elements of the awards process are handled with care. All information provided by entrants is treated as confidential by all involved. Judges are selected for their expertise and are expected to be impartial and professional in their judgements and feedback. Judges’ decisions are final and no correspondence about their decisions will be entered into. The College Marketing Network takes no responsibility for any losses, accidents or damage sustained by awards entries.

The College Marketing Network – FE First Awards Submission 2017

Internal Communications Campaign Award

Please complete all sections, providing answers to all the questions below in the boxes provided, expanding them as required. Alternatively, you may submit your entry in a different preferred format, as long as you follow the structure below for your submission, answering the questions in the order given.

1. Please identify any supporting documentation being supplied as appendices which set the context for your submission. These could include:

• The relevant section(s) of your college’s strategic plan
• Your marketing plan /departmental plan

For each document, please list the document title, a brief description, the relevance and the appendix number.

2. What were the aims and SMART objectives for your campaign? (max200 words)

3. How did youplan and carry out the campaign? (max800 words)

4. Which internal staff were involved in the campaign and why? (max 100 words)

5. Which external staff, if any, were involved and why? (max 100 words)

6. What resources did you use for the campaign? (staff time, budget, etc. max 300 words)

7. What were the outcomes of the campaign (you may need to refer back to your aims and SMART objectives here)? (max800 words)

8. What worked well? (max. 300 words)

9. What changes did you make to your original plan and why? (max. 300 words)

10.How did you evaluate the campaign (you may need to refer back to your aims and SMART objectives here)? (max. 500 words)

11. What lessons did you learn from the campaign which you may use in future and what would you do differently in future? (max. 300 words)