Major Project Titles for the Fourth Semester Students

MAJOR PROJECT TITLES FOR THE FOURTH SEMESTER STUDENTS

DR. A S CHAWLA

1. Vision and economic policies of theGovernments and its impact on the development in the State of Punjab.

2. Growth, development and critical evaluation ofpresent status ofprofessional education sector in Punjab

3. Growth and Development of Banking sector in Punjab during last two decades.

4. Development Pattern of Industrialization in Punjab during last two decades.

5. Critical Evaluation of financial management practices in the state universities.

6.Employees opinion about legitimacy of union activities in the state universities.

7.Foreign exchange fluctuation and its impact on selected industriesin India.

8. Growth, development and challenges of small scale industries in Punjab.

9. Growth, development and evaluation of new issue market in India

10.Growth, development andevaluation of secondary market in India

DR. G.S. BATRA

1. Performance of Mutual Funds in India: A study of selected Mutual funds
2. Role of institutional Finance in Industrialization
3. Bankruptcy as a restructuring strategy in corporate sector
4 Capital Market efficiency: A study of BSE/ NSE listed securities
5.Lease Financing in India: A study of selected companies
6 Management of NPA's in banking sector
7.Role of MSME's in industrialization
8. Evaluation of the operational and financial performance of banking sector
9. Role of women entrepreneurs in Punjab in industrial development
10. Role of venture capital in financing risky projects

DR. GURCHARAN SINGH

1. Entrepreneurship development and succession plans in Punjab

2.Mapping competencies of Women entrepreneurs in Punjab

3. Mapping competencies of budding entrepreneurs in Punjab

4. Corporate Social Responsibility: A Study of Stakeholders perspectives

5. Financial Inclusion: its impact on poverty Alleviation in rural areas of Punjab

6. Financial Inclusion: A Study of Sustainable impact in Rural Areas

7. Financial Leverage: A study of IT Industry

8. Operating Leverage: A Study of Cycle Industry

9. Stock Markets: A Study of Bullish Trends

10. Liquidity in Stock Markets: Impact on Stock prices

DR NAVJOT KAUR

Stress in relation to Emotional Labour in nurses in a large sized hospital.
Stress in relation to Emotional Labour in doctors in a large sized hospital.
Aggression at work place : A study of State Transport System
Antecedents of bullying Behavior at workplace.
Consequences of bullying behavior at workplace.
Leadership style (Transactional and Transformational) in the government sector of Punjab: comparative study of male and female leaders.
Emotional intelligence of leaders is related with their leadership style
Organizational Citizenship Behaviour in relation to Psychological Contract Breach in state universities.
Effects of psychological contract breach on work commitment of academicians in state universities.
Work attitudes in relation to spiritual intelligence.

DR. SANDEEP VIRDI

Optimization of the Input Process variables to increase the yield of the manufacturing process

2. Selective Inventory Control Techniques – A study of a Divisional Store of P.S.P.C.L.

3. Continual Improvement – Role of T.Q.M. in reducing the production losses

4. Just in Time: An Investigative Study of a Manufacturing Industry

5. Shelf Life Management in a Supermarket.

6. A study of Logistics Management of organized retail chains in Punjab

7. Transportation Optimization: Feasibility Analysis of a Courier firm

8. An Investigative Study of buying behaviour in the Premium Car segment

9. Inventory Control Techniques in a Hypermarket.

10. Kanban: An Explorative study of a Manufacturing Concern

DR. ANJU PURI

Identifying the decision making styles of managers in retail sector.
Conflict management strategies adopted by managers (banking/ retail).
Assessment of level of job involvement of employees in banking/retail.
Motivational styles adopted by managers to retain employees (FMCG, banking, retail, insurance)
Causes and remedies of labour turnover in manufacturing sector.
Mapping the lifestyles of executives in FMCG sector.
Identifying intrinsic and extrinsic motivational factors at work.
Challenges of diversity at work: suggestions through Hr intervention.
Demographics of the workforce: Analysis of trends and their implications for HR.
Campus Recruiting: challenges in maintaining a corporate presence on Campus.

DR. DHEERAJ SHARMA

1.Conducting a financial and economic feasibility study for a new venture

2.Recent Banking and Non Banking Financial Inclusion initiatives

3.EVA and Shareholder value creation: A comparative study of few companies/sectors

4.Indian Banking and Basel accords: Bankers’ perspective

5.Competitive Analysis of Depository Service Providers

6.Impact on Shareholders Wealth after M&A deals

7.Equity Valuation of specific sector companies of Sensex/Nifty 50

8.Effect of Changes in Credit Ratings on Stock Prices and/or Equity Returns

9.Merchant Banking in India: Recent Trends and Growth Patterns

10. Credit Appraisal Process in MSME Sector of a Particular Bank

MR. SATINDER KUMAR

Exploring the influence of online consumers’ perception on purchase intention
E-commerce: a study on online shopping in punjab
Web-based shopping: consumers’ attitudes towards online shopping in punjab
Empirical analysis of privacy ethical issue in e-marketing
Factors affecting students’ attitude toward online shopping
Profiling user responses to commercial web sites
Factor influencing the adoption of internet banking
Internet marketing communication: content analysis of the web sites
Identifying factors of consumer perceived risk towards online shopping
Exploring the impact of personality traits on online shopping behavior
Perceptions towards mobile banking: analyzing the punjabi university students’ attitude

DR SAHIL RAJ

Application of Analytics in Recruitment process
Who will leave: Application of HR Analytics
Application of analytics in Training process
How to market right products: Marketing Analyics
Speech Analytics
Credit Rating: Financial Analytics
ERP in Action
Designing MIS for effective decision making process
Application of System Analysis and Design: Critical for Designing Appropriate Information System
Designing Strategic Information Systems for effective strategy formulation

DR APAR SINGH

Customer Satisfaction Survey of Osmor water purifiers
Consumer Perception Survey on spare parts availability ofspecific cars
Service Quality Study of hotel industry in patiala
Competition Analysis of mobile phone brands
Customer Data Analysis for promotion purpose
Effectiveness of promotion schemes in cars
Measurement of Brand awareness and brand perception
Customer Loyalty study in hotel industry
Customer Profiling of bullet motorcycles
Advertising effectiveness study of newspaper insertions

MS RATINDER KAUR

Cost Reduction and Value Creation:A Case Study Of a Company
Business Process Re-egineering:A Tool of Change Management in Banking Sector
FDI: An Impact on stock Market in India
Impact of FIIS on stock Market of India
Restructuring of Power Sector: A Case Study of Financial Performance of State Electricity Corporation
Impact of increased derivatives on pricing in NSE futures Market
The effect of Bond rating changes on stock prices.
Performance of ETF & Index Funds
Corporate Social Responsibility(Act 2013): A perspective of shareholders in India
Corporate Governance: Role of Independent Directors
The Impact of online advertising on consumer behavior
Role of celebrity endorsement on consumer behavior: A study of state of Punjab

DR. PARNEET KAUR

Cost Reduction and Value Creation: A Case Study Of a Company
Business Process Re-engineering’s Tool of Change Management in Banking Sector
FDI: An Impact on stock Market in India
Impact of FIIS on stock Market of India
Restructuring of Power Sector: A Case Study of Financial Performance of State Electricity Corporation
Impact of increased derivatives on pricing in NSE futures Market
The effect of Bond rating changes on stock prices.
Performance of ETF & Index Funds
Corporate Social Responsibility(Act 2013): A perspective of shareholders in India
Corporate Governance: Role of Independent Directors
The Impact of online advertising on consumer behavior
Role of celebrity endorsement on consumer behavior: A study of state of Punjab

MR. HARPREET SINGH

1)Consumer buying behavior towards organized retail outlets in Punjab.

2)Problems and prospects of Medical Tourism in Punjab/India.

3)Role of e- CRM in sustainable customer loyalty and profitability.

4)The agro industry: Growth and Marketing issues in Punjab.

5) Consumer perception and buying behavior of educated females towards cosmetic products.

6)Consumer behavior towards the effects of Global advertisements on Indian culture.

7)Tourism marketing: A service marketing Prospective.

8)The role of State Government in tourism development: A study of Punjab State Govt.

9)Problems and Prospects in food processing industry: A study of some selected food processing units of Punjab.

10)Consumers’ perception and buying behavior through Credit Cards : A study of some selected Banks card holders.

MS. AZIZINDER SEKHON

1. The effect of organisational culture on job satisfaction.
2. Relation of managerial efficiency and leadership style.
3. Organisational citizenship behaviour and emotional intelligence.
4. The effect of leadership style on organisational commitment and job satisfaction.
5. Work life balance amongst working women.
6. Organisation culture and it's impact on employee engagement.
7. A study of the relationship b/w emotional intelligence and performance.
8. Examining the relationship b/w work life conflict, stress and turnover intentions.
9. The effect of organisational climate on managerial job performance.
10. Relationship b/w job involvement and job satisfaction.( doctors)

DR. B.B. SINGLA

1. Consumer behaviour with respect to multilevel marketing.

2. Corporate philanthropy in Indian corporations

3.Consumer behaviour towards M-Commerce.

4.Social networking sites and their role in product promotion

5.Training and development and its impact on job satisfaction in banks

6.Tween marketing in and its effect on the target age groups

7.Shrinkage in product life cycle-a study of mobile phone market

8.Factors affecting consumer behavior in apparel industry

9.Organizational citizenship behaviour among teachers of educational institutes

10.Cause related marketing and its impact on consumer purchase intentions

11. Retailing atmospherics and its impact on consumer behaviour.

12. Foreign direct investment in retailing sector inIndia.

DR. LIAQAT ALI

1. Devaluation of Indian Rupee to US Dollar: Causes and Consequences

2. Analysis of profitability performance SBI : A case study

3. Problems and challenges of combine harvester manufacturing units in Punjab

4. Sugar Co-operatives in Punjab: An overview

5. Customer perception of Bancassurance

6. Problems and challenges of artisans in Punjab

7. A comparative study of NPAs in commercial banks

8. Impact of Eurozone crises on Asia

9. Internet banking adoption among customers in Patiala

10. Performance of Indian Automobiles Industry

VIKAS SINGLA

Rebranding of a FMCG company: A case of Logo change
Store Attractiveness: A comparison of planned and unplanned agglomeration
Role of Geographic Information System in deciding location of a store
Conceptualization of online retail stores w.r.t type of layout
A study of Online Consumer Behavior
Cultural branding and Iconic brands
Emotional branding
Mindshare branding
Viral branding