Job Title:Partnerships Manager
Job Title:Partnerships Manager
Reports To:Commercial Director
Main Purpose of Role
The role will be primarily accountable for growing new and under-developed strategic partnerships. The role involves the identification, engagement, qualification, conversion and growth of these strategic partnerships. These are a combination of ‘channel’ partners (eg. software and insurance partners) and ‘product’ partners (eg. commercial legal and e-learning). We have in mind 6 strategic partnerships; some of which are existing (and contracted) and some of which have yet to be contracted. In all cases, we have established contacts and dialogue.
Main Duties and Responsibilities
- Create a detailed Strategic Partnership growth plan
- To commercially negotiate, implement and manage all partnership and channel relationships
- Create joint marketing plans with partnerships
- Liaise and work closely with all the internal teams involved; including the Service Delivery, Client and Account Retention teams, IT and Sales and Marketing teams
- Ensure all growth revenue targets are met
- Develop the appropriate and right mix of commercial benefit sharing relationships
- Specify, and oversee the implementation of an effective Account Service Delivery plan (eg. people, responsibilities, processes, reviews etc.)
- Undertake quarterly/six monthly reviews with each Strategic Partner
- Develop a co-ordinated strategy for regional and national associations in order to aggressively generate leads for BM/Ps/KAMs via the BDE team
- Develop each relationship to organically grow our offering through that channel
- Develop appropriate reporting KPIs internally and externally and recommending corrective action plans to remedy any under performance
- Assist in the development of new value propositions (products and services)
- To assist the Sales and Marketing teams in developing propositions to address smaller regional partnership opportunities
Key Skills and Experience
- Previous experience of strategic partnership/channel development
- Evidence of driving, developing and executing successful marketing strategies that have resulted in profitable growth and improved client acquisitions and retentions
- Experience of maintaining a brand identity whilst delivering through third parties
- Stature, personal confidence, gravitas and credibility – able to network, influence and sell internally and externally
- Commercially orientated with broad business understanding and strong financial awareness and interpretation
- The ability to focus on target opportunities that fit well with existing business capabilities.
- Experiencing of identifying areas in which to develop the partnership and affiliation proposition for a business, and then delivering that proposition.
- Excellent Account Management skills, with a demonstrable track record in retention and growth with clients and partner relationships.
Version 1.0Ref:April 2017