In This Document, You Will Find

Just Reinvest NSW – Supporter promotion kit
This package of content has been developed to help you promote the upcoming Four Corners program on justice reinvestment and the Maranguka Justice Reinvestment Project in Bourke.

In this document, you will find:

An email you can send to your network
Suggested social media posts
Draft newsletter copy you can adapt for your publications
A brief news story for your website

You can also download a fact sheet and Q&A document from our website:
We encourage you to adapt and share this content as broadly as possible.
It’s vital that we continue to raise awareness of these important issues and the advantages of justice reinvestment approaches.
We will also provide updated links and content following the broadcast of Four Corners on Monday 19 September.

Draft email you can edit/adapt and send to your network:

Four Corners to show how we can create brighter futures for Aboriginal young people

Hi [INSERT RECIPIENT NAME],
I hope you are well.
I am getting in touch to alert you to Monday night’s edition of Four Corners (19 September, 8.30pm AEDT on ABC) which will focus on the issue of the over-representation of Aboriginal young people in the criminal justice system.

Four Corners will be reporting on the Maranguka Justice Reinvestment Project in Bourke (North-West NSW) – an innovative, community-led initiative that aims to demonstrate how justice reinvestment approaches can reduce prison populations, save money, and build stronger communities and brighter futures for Aboriginal young people.

Some facts to consider:

The overall prison population, and the rate of over-representation of Aboriginal young people in our prisons are both rising, yet property and violent crime rates are going down. Something isn’t working.
In NSW, over half the children in jailare Aboriginal. This costs $800 per child per day. In 2014 NSW taxpayers spent an average of $293,200 on each child in custody.
The NSW Government has just announced plans to spend $3.8 billion on new prisons beds over the next four years. This money could be better spent elsewhere.

We cannot afford to keep doing what we’re doing. The social and economic costs are too high. A new approach is urgently needed.

As you may know, since 2013, Just Reinvest NSW (an independent, non-profit, member-based organisation) has been working in partnershipwith the Bourke Community to develop a justice reinvestment framework. The Maranguka Justice Reinvestment Project is thefirst major justice reinvestment project in Australia.

Justice reinvestment is a smarter approach to justice that builds stronger communities by redirecting money that would be spent on prisons into community services and supports. It is about addressing the underlying causes of crime and preventing it from happening in the first place.

Your voice counts.In addition to watching Four Corners on Monday and encouraging others in your network to do so,you can make a difference by helping raising awareness of these issues, and the advantages of justice reinvestment approaches.This can include:

promoting Just Reinvest NSW and justice reinvestment online
engaging your local community inthe need for justice reinvestment (e.g. using the online justice reinvestment calculator)
raising the importance of these issues with your local MP, and/or
engaging with localmedia.

You can also volunteer, become a member or donateto Just Reinvest NSW via their website ( All donations will support the work of Just Reinvest NSW and the Maranguka Justice Reinvestment Project in Bourke.
Thank you for your interest and I hope you can get involved in supporting this important initiative.
Regards,

[INSERT YOUR NAME]

Suggested Twitter posts (less than 140 characters):

There are alternatives to locking kids up. A smarter approach is being trialled. Find out more on #4Corners #auspol
There are alternatives to locking kids up. Justice reinvestment is being trialled in NSW. Find out more on #4Corners
Let's give Aboriginal young people a life, not a life in prison. Watch #4Corners to see a smarter approach #auspol
The time has come for a new approach to corrections. We need to #JustReinvest. Find out more on #4Corners #nswpol
Justice reinvestment is a smarter approach. It invests in communities, not prisons. Watch #4Corners on Mon

Hashtags: #JustReinvest #4corners #nswpol #auspol

Suggested Facebook posts:

There are alternatives to locking kids up and building more prisons. Justice reinvestment is smarter approach that is being trialled in NSW now. What does it look like? Watch Four Corners on ABC this Monday 19 September to find out more:
On Monday night, Four Corners will be reporting on the Maranguka Justice Reinvestment Project in Bourke (North-West NSW) – an innovative, community-led initiative that aims to demonstrate how justice reinvestment approaches can reduce prison populations, save money, and build stronger communities and brighter futures for Aboriginal young people.

Like and share to spread the word about this important project!

Justice reinvestment is a smarter approach to justice that builds stronger communities by redirecting money that would be spent on prisons into community services and supports. It is about addressing the underlying causes of crime and preventing it from happening in the first place. It is a smarter approach that is being trialled in NSW now.

What does it look like? Watch Four Corners on ABC this Monday 19 September to find out more:

Suggested news story/stakeholder newsletter copy (475 words):

Watch Four Corners to see how we can create brighter futures for Aboriginal young people
Monday night’s edition of Four Corners (19 September, 8.30pm AEDT on ABC) will focus on the issue of the over-representation of Aboriginal young people in the criminal justice system.
Four Corners will be reporting on the Maranguka Justice Reinvestment Project in Bourke (North-West NSW) – an innovative, community-led initiative that aims to demonstrate how justice reinvestment approaches can reduce prison populations, save money, and build stronger communities and brighter futures for Aboriginal young people.
Some facts to consider:

The overall prison population, and the rate of over-representation of Aboriginal young people in our prisons are both rising, yet property and violent crime rates are going down. Something isn’t working.
In NSW, over half the children in jailare Aboriginal. This costs $800 per child per day. In 2014 NSW taxpayers spent an average of $293,200 on each child in custody.
The NSW Government has just announced plans to spend $3.8 billion on new prisons beds over the next four years. This money could be better spent elsewhere.

Since 2013, Just Reinvest NSW (an independent, non-profit, member-based organisation) has been working in partnershipwith the Bourke Community to develop a justice reinvestment framework. The Maranguka Justice Reinvestment Project is thefirst major justice reinvestment project in Australia.

Sarah Hopkins, Chair of Just Reinvest NSW (and a Managing Solicitor at the ALS says: “We cannot afford to keep doing what we’re doing. The social and economic costs are too high. A new approach is urgently needed – and that what justice reinvestment provides.”

“What is different about what is happening in Bourke is that decisions about what needs to happen aren’t being made in Sydney or in regional offices. They are being made on the ground in Bourke. Community leaders have made decisions about what needs to happen, informed by data and research, and most importantly, broad community input. Young people are also being given a voice in the process.

“We are in the early stages, and there isn’t a magic wand, but there is a shift. We are seeing is optimism, and a real sense of momentum. I encourage people to watch Four Corners on Monday. We need to spread the word about justice reinvestment and demand meaningful change,” Hopkins says.
Visit the Just Reinvest NSW website to find out more – – and be sure to watch Four Corners on Monday.
You can also help spread the word about this important initiative using the package of content developed by Just Reinvest NSW.

[attach this kit or insert the link you used to download it].

Suggested website brief (200 words):
Watch Four Corners to see how we can create brighter futures for Aboriginal young people
Monday night’s edition of Four Corners (19 September, 8.30pm AEDT on ABC) will focus on the issue of the over-representation of Aboriginal young people in the criminal justice system.
Four Corners will be reporting on the Maranguka Justice Reinvestment Project in Bourke (North-West NSW) – an innovative, community-led initiative that aims to demonstrate how justice reinvestment approaches can reduce prison populations, save money, and build stronger communities and brighter futures for Aboriginal young people.
Justice reinvestment is a smarter approach to justice that builds stronger communities by redirecting money that would be spent on prisons into community services and supports. It is about addressing the underlying causes of crime and preventing it from happening in the first place.

Visit the Just Reinvest NSW website to find out more: – and be sure to watch Four Corners on Monday.
You can also help spread the word about this important initiative using this package of content developed by Just Reinvest NSW, which you can download here:

[attach this kit or insert the link you used to download it].

Supporting images:
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