Group 11 Marketing Quiz

  1. Associated Services is also referred to as
  2. Associated Product
  3. Augmented Services
  4. Augmented Product
  5. Nonphysical Product Aspect
  6. ______are those for which customers express such a strong preference that they will expend considerable effort to search for the best suppliers.
  7. Shopping products/services
  8. Specialty products/services
  9. Convenience products/services
  10. Unsought products/services
  11. Brands
  12. Facilitate purchases
  13. Establish loyalty
  14. Protects from competition
  15. All of the above
  16. The relationship between a product's or service's benefits and its cost is its
  17. Brand awareness
  18. Perceived value
  19. Brand associations
  20. None of the above
  21. A brand extension is an increase in the
  22. Product mix’s breadth
  23. Product line’s depth
  24. Brand loyalty
  25. Brand awareness
  26. _____ is an example of an unsuccessful brand extension
  27. Cheetos Lip Balm was based on the idea that if you like Cheetos, you would want to wipe it all over your lips
  28. Bic thought that since people wanted their disposable lighters and razors, they would also want disposable underwear. They were right.
  29. Colgate Kitchen Entrees were microwavable frozen dinner entrees that shared the name with the famous toothpaste
  30. Both a & b
  31. The practice of marketing two or more brands together on the same package, promotion, or store is called
  32. Brand licensing
  33. Co-branding
  34. Rebranding
  35. None of the above
  36. An example of a Manufacturer brand is
  37. Trader Joe’s
  38. Nike
  39. Costco
  40. All of the above
  41. Brand licensing is
  42. the practice of marketing two or more brands together on the same package, promotion, or store
  43. the use of the same brand name in a different product line
  44. a contractual arrangement between firms whereby one firm allows another to use its brand name, logo, symbols, and/or characters in exchange for a negotiated fee
  45. a strategy in which marketers change a brand's focus to target new markets or realign the brand's core emphasis with changing market preferences
  46. The set of assets and liabilities linked to a brand that add to or subtract from the value provided by the product or service is
  47. Brand Equity
  48. Brand Awareness
  49. Brand Loyalty
  50. Perceived Value
  51. The primary package is?
  1. Toothpaste tube
  2. Wrapper
  3. Exterior Carton
  4. All of the above

12. Brand Positioning is also known as?

  1. Brand Focusing
  2. Brand placing
  3. Rebranding
  4. Brand Licensing

13. The definition of Co- Branding is?

  1. Contractual arrangement between firms
  2. The use of the same brand name within the same product line
  3. Combining brand names of similar products
  4. The practice of marketing two or more brands together in the same package, promotion, or store

14. Which is a popular form of brand licensing?

  1. The use of characters created in books and other social media
  2. Using extra staff to promote products
  3. Playing adds on the radio
  4. Both A and C

15. The apple that is always seen on Macintosh products is considered the?

  1. Mascot
  2. Symbol
  3. Term
  4. Design

16. What is not a component of brand equity?

a)Brand awareness

b)Perceived value

c)Brand associations

d)Brand perception

17. What is an example for brand loyalty?

  1. Corporate or family brand
  2. Number of product lines
  3. Marketing costs are much lower
  4. Manufacturer brand

18. Which is not a type of product?

  1. Shopping
  2. Convenience
  3. Loyalty
  4. Unsought

19. A ___ reflects the mental links that consumers make between a brand and its key product attributes, such as logo, slogan or famous person.

  1. Brand association
  2. Brand equity
  3. Brand dilution
  4. Brand extension

20. An example of co-branding is:

  1. Peanut butter
  2. Pizza hut and taco bell
  3. Jelly
  4. Exxon

1. C

2. B

3. D

4. B

5. A

6. D

7. B

8. B

9. C

10. D

11. A

12. C

13. D

14. A

15. B

16. D

17. C

18. C

19. A

20. B