For Immediate Release s6

PRESS RELEASE

-FOR IMMEDIATE RELEASE-

01 March 2013

NOTE TO EDITOR: Please find the accompanying images of the exhibition for your usage. Alternative images, as well as radio scripts, are available on request.

Image captions:

Image 1 – Instituto Criança Nosso Futoro ‘False Promises’ by DDB Mozambique – Rest of Africa Print & Outdoor Gold winner.

Image 2 – Unilever ‘Skip. The Evolution of Washing’ by The Jupiter Drawing Room Cape Town – Gold winner in Temporary Structures.

Image 3 – Marmite ‘Blogger Drop’ by Machine – Silver Loerie winner in Dimensional Mail.

Image 4 – McDonald’s ‘Monsters’ by DDB South Africa – Campaign Craft Gold winner

Image 5 – The Loeries Travelling Exhibition at Markex

Press release starts

Loeries Exhibition at Concept Interactive

The 2013 Loeries Exhibition launches in Cape Town at Concept Interactive from 11 – 15 March.

Showcasing the most recent award-winning work in a gallery-style format, the exhibition provides the perfect platform for students and industry professionals to view the best brand communication from our region.

“As one of South Africa's leading design, web and media colleges, Concept Interactive is pleased and excited to welcome all creatives to our campus, as we host the first leg of the 2013 Loeries Exhibition. Each year Concept's studios are filled with the award-winning entries from the Loeries, creating an atmosphere that both evokes and inspires”, says Kyle Lenhardt, Director and Owner of Concept Interactive.

The exhibition travels throughout South Africa and to international destinations, stopping at educational institutions, expos, museums and public spaces with the aim to inspire and educate. The work on show depicts the innovative campaigns for winning brands across an array of disciplines, including areas such as architecture, publication design, PR communication, live events, TV, radio, print, digital and more.

The Loeries Exhibition at Concept Interactive

Dates: 11 – 15 March 2013

Open hours: 08:30 – 16:30, Monday - Friday

Address: 145 Sir Lowry Road, The Palms, First Floor, Woodstock

Contact Person: Chenelle Vester or Kyle Lendhardt

Tel: (021) 461 3371

The exhibition will remain in Cape Town for the month of April, visiting CityVarsity before venturing up north to The Vega School of Brand Leadership in Johannesburg. Full details of the exhibition’s route can be viewed at www.loeries.com.

Entries for the Loeries open on 15 March. All entry information, guidelines and preparation instructions will be available from this date. Enter before 15 April and receive a 10% discount. Entries close on 31 May. Winners will be announced at the awards during Loeries Creative Week Cape Town 16 – 22 September. Go to www.loeries.com for further information.

Major Sponsors

The major sponsors of the 2013 Loeries are The City of Cape Town, Western Cape Government, Gearhouse South Africa

Additional Sponsors and Official Suppliers

AAA School of Advertising, Adams & Adams Attorneys, ADreach, Antalis South Africa, Aon South Africa, Aqua Online, Backsberg, Barron, BEE Online, Cape Town Partnership, Cape Town Tourism, Cinemark, Commercial Producers Association, Egg Films, Funk Productions, Gallo Images, Google, Graphica, GreaterCapital, Greensky, Grid Worldwide, Hetzner, Mail & Guardian, Media Film Service, Newsclip, Paygate, Rocketseed, SABC, Skyrove, Sonovision, TBWA\Hunt\Lascaris Johannesburg, Times Media, Tsogo Sun, Ultra Litho, Wesgro, Woolworths

Important Loerie dates to diarise in 2013:

Loeries Exhibition Venues

Concept Interactive, Cape Town 11 – 15 March

CityVarsity, Cape Town 2 – 5 April

Vega, Johannesburg 15 – 19 April

OpenWindow School of Visual Communication, PTA 13 – 18 May

Stellenbosch Academy of Design & Photography 28 – 31 May

Markex, Sandton 11 – 13 June

Cinema Nouveau, Rosebank 15 – 19 July

Nelson Mandela Metropolitan University, PE 5 – 14 August

Tshwane University of Technology, Pretoria 26 – 30 August

Cinema Nouveau, V&A Waterfront 16 – 21 September

Oliewenhuis Museum, Bloemfontein 7 – 11 October

Important Loerie dates to diarise:

Migrate magazine – issue 16

Available at Exclusive Books & CNA stores

Call for Entries 2013:

Entries Opens: 15 March

Early bird deadline: 15 April

Entry Deadline: 31 May

Migrate magazine – issue 17

May 2013

Creative Week Cape Town 16 – 22 September 2013:

Judging Week at City Hall: 16 – 19 September

Loeries Seminar at City Hall: 20 September

The 35th Annual Loerie Awards at the CTICC: 21 & 22 September

Migrate magazine – issue 18

November 2013

For more information go to www.loeries.com

Ends

Press release ends

For more information please contact:

Lebo Mohaule

Media Coordinator at the Loeries

011 447 6889