Fiscal Year 2017 AAF Template Messages
Fiscal Year 2017 AAF Template Messages
Hyperlinked Contents (Click Titles to Jump to Relevant Section)
Email Templates
Email 1a: LYBUNTs (Last Year Donors) - Long
Email 1b: LYBUNTs (Last Year Donors) - Medium
Email 1c: LYBUNTs (Last Year Donors) - Short
Email 2a: SYBUNTS (Past Donors) - Long
Email 2b: SYBUNTs (Past Donors) - Medium
Email 2c: SYBUNTs (Past Donors) - Short
Text Message Templates
Sample Social Media Posts
Email Templates
Email 1a: LYBUNTs (Last Year Donors) - Long
Hello [CLASSMATE NAME],
I am writing you to as an enthusiastic supporter of Carleton who wants their class to make an impact on Carleton’s Alumni Annual Fund this year. Our gifts support current needs at the college throughout the year. These gifts go right to work to support the students, faculty and staff and help us achieve important goals like meeting 100% of financial need for every student. By entrusting Carleton with a gift to the AAF, you empower the college to respond to issues and opportunities across campus - whatever they are and whenever they arise.
Participation really matters. Together, our gifts combined total over $9 million each year. None of us can do it alone. Every gift matters.
Thank you for your gift to Carleton last year. Please continue your support of the AAF this year – we can help ensure our college is ready for the class of 2021 and can provide for the great Carleton experience that we all enjoyed. I hope you’ll help us reach our goal and support the AAF before June 30th with a gift of $[ASK AMOUNT]. Together, we join over 12,000 alumni each year in raising millions of dollars. It would be wonderful to count you among us. Make your gift today at give.carleton.edu.
Warmly,
[VOLUNTEER NAME]
Email 1b: LYBUNTs (Last Year Donors) - Medium
Hello [CLASSMATE NAME],
I am writing you to as an enthusiastic supporter of Carleton who wants their class to make an impact on Carleton’s Alumni Annual Fund this year. Our gifts go right to work to support the students, faculty and staff and help us achieve important goals like meeting 100% of financial need for every student.
Thank you for your gift to Carleton last year. Please continue your support of the AAF this year – we can help ensure our college is ready for the class of 2021 and can provide for the great Carleton experience that we all enjoyed! I hope you’ll help us reach our goal and support the AAF before June 30th. Make your gift today at give.carleton.edu.
Warmly,
[VOLUNTEER NAME]
Email 1c: LYBUNTs (Last Year Donors) - Short
Hi [CLASSMATE NAME],
I am writing you to as an enthusiastic supporter of Carleton who wants their class to make an impact on Carleton’s Alumni Annual Fund this year. Our gifts go right to work to support the students, faculty and staff and help us achieve important goals like meeting 100% of financial need for every student.
Thank you so much for your gift to Carleton last year. I hope we can count on you again this year before our deadline on June 30! You can make your gift today at give.carleton.edu.
Warmly,
[VOLUNTEER NAME]
Email 2a: SYBUNTS (Past Donors) - Long
Hello [CLASSMATE NAME],
I am writing you to as an enthusiastic supporter of Carleton who wants their class to make an impact on Carleton’s Alumni Annual Fund this year. Our gifts support current needs at the college throughout the year. These gifts go right to work to support the students, faculty and staff and help us achieve important goals like meeting 100% of financial need for every student. By entrusting Carleton with a gift to the AAF, you empower the college to respond to issues and opportunities across campus - whatever they are and whenever they arise.
Participation really matters. Together, our gifts combined total over $9 million each year. None of us can do it alone. Every gift matters.
Thank you for supporting Carleton in the past; please make us part of your charitable contributions this year – we can help ensure our college is ready for the class of 2021 and can provide for the great Carleton experience that we all enjoyed. I hope you’ll help us reach our goal and support the AAF before June 30th with a gift of $[ASK AMOUNT]. Together, we join over 12,000 alumni each year in raising millions of dollars. It would be wonderful to count you among us. Make your gift today at give.carleton.edu.
Warmly,
[VOLUNTEER NAME]
Email 2b: SYBUNTs (Past Donors) - Medium
Hello [CLASSMATE NAME],
I am writing you to as an enthusiastic supporter of Carleton who wants their class to make an impact on Carleton’s Alumni Annual Fund this year. Our gifts go right to work to support the students, faculty and staff and help us achieve important goals like meeting 100% of financial need for every student.
Thank you for your giving to Carleton in the past. Please continue your support of the AAF this year – we can help ensure our college is ready for the class of 2021 and can provide for the great Carleton experience that we all enjoyed! I hope you’ll help us reach our goal and support the AAF before June 30th. Make your gift today at give.carleton.edu.
Warmly,
[VOLUNTEER NAME]
Email 2c: SYBUNTs (Past Donors) - Short
Hi [CLASSMATE NAME],
I am writing you to as an enthusiastic supporter of Carleton who wants their class to make an impact on Carleton’s Alumni Annual Fund this year. Our gifts go right to work to support the students, faculty and staff and help us achieve important goals like meeting 100% of financial need for every student.
Thank you so much for your gift to Carleton last year. I hope we can count on you again this year before our deadline on June 30! You can make your gift today at give.carleton.edu.
Warmly,
[VOLUNTEER NAME]
Text Message Templates
Person Knows Your Number
Hi [NAME]! This is a quick reminder that June 30th is the end of the fiscal year. Our gifts make a huge difference to current students, especially when we all chip in together. Visit go.carleton.edu/give to donate. Thanks!
Person Doesn’t Know Your Number
Hi [CLASSMATE NAME]! This is [VOLUNTEER NAME], and I am a volunteer for our class’s Alumni Annual Fund team. This is a quick reminder that June 30th is the end of the fiscal year. Our gifts make a huge difference to current students, especially when we all chip in together. Visit go.carleton.edu/give to donate. Thanks!
Sample Social Media Posts
(Fit twitter character limits even with photos, and can be copied/expanded for other social media):
I give because [Carleton gave to me]. Love this school. If you do too, give at give.carleton.edu before June 30! #carlsgive
Hey, Class of [1900]! Carleton’s fiscal year ends June 30. Make your gift now at give.carleton.edu! #carlsgive
[10] days and counting...#CarlsGive before fiscal year end! Make your gift before June 30 at give.carleton.edu.
#tbt to when [I thought this haircut was a good idea]. Carleton loved me anyway, so I gave at give.carleton.edu