CosmeticBusiness
International Trade Fair for the Cosmetics Supplying Industry
8 to 9 June 2016
Leipzig, 16 June 2016
CosmeticBusiness hits all-time high
Very high levels of satisfaction: CosmeticBusiness underlines its importance as the major meeting place in Germany for the cosmetics industry and its suppliers
At its twelfth show, from 8 to 9 June 2016, CosmeticBusiness was able to record the best figures in its history: 410 exhibitors and represented companiesfrom 22 countries presented their innovative solutions for future product concepts in the cosmetics industry. Trade and professional visitors from 57 countries came to the MOC events centre in Munich, which has, once again, shown itself to be the ideal venue for CosmeticBusiness. Both exhibitors and visitors took away with them very positive overall impressions from the two days of the show.
“CosmeticBusiness 2016 was a success in every respect. The continual growth in both exhibitor and visitor numbers, the high levels of satisfaction amongst all participants and the increasing levels of international representation show that we are very much on the right track with CosmeticBusiness. The show has now established itself as the major meeting place for the cosmetics industry and its suppliers,” says Markus Geisenberger, Managing Director of Leipziger Messe.
Numbers grow as many new exhibitors attend this year
CosmeticBusiness 2016 began with an increase of four per cent compared with the previous show. With a total of 11,000 square metres of exhibition space, halls 2, 3 and 4 of the MOC in Munich were fully booked. 410 exhibitorsand represented companies from 22 countries (2015: 393 exhibitors and represented companiesfrom 24 countries) were there to provide the cosmetics industry with new ideas for creating the cosmetic products of the future. Every third exhibitor came from outside Germany – especially from France, Italy, the Netherlands, Switzerland and Poland. For the first time, there were also companies represented from South Korea, Croatia, Slovakia and Ukraine.
Numerous new exhibitors were there this year to strengthen, in particular, the product groups 'Raw Materials', 'Contract Manufacturing/Private Labels', 'Machinery' and 'Laboratories'. Strongest growth was seen in the area of 'Raw Materials'– up by 15 per cent.
Dr. Kathrin Dressel, Managing Director of the private label manufacturer bci Bio Cosmetics International GmbH, explains: “This was our first time at CosmeticBusiness – and we are very happy with both days of the show. There was always something going on at our stand and we had lots of interesting discussions. We are planning to exhibit again at CosmeticBusiness next year.”
Excellent poll ratings: exhibitors appear extremely satisfied
The exhibitors showed themselves to be extremely satisfied with CosmeticBusiness 2016. In a poll, conducted by the independent market research company Gelszus, 91 per cent indicated that they had met their targets. The specialist knowledge and status of the visitors, as well as the high quality of the discussions were praised by 94 per cent of respondents. At the same time, 92 per cent are confident that post-show business will be good and rate their appearance at the trade fair as a success. 93 per cent are already sure that they will be attending the next CosmeticBusiness.
Jörn Langhoff, Sales Manager Germany & Switzerland at MULTITUBES B.V., says of their participation as an exhibitor: “The quality of the visitors at this year's CosmeticBusiness, in terms of knowledge and expertise, was again very good, if not even better than at the last event. We have been able to meet up with some of our long-standing partners again and even conclude arrangements for some projects. CosmeticBusiness is, without a doubt, one of the most important trade fairs for us.”
Great diversity amongst the trade visitors: from start-ups to market leaders
Interest amongst the trade and professional visitors to CosmeticBusiness 2016 was very high and the impression in the exhibition halls was one of full aisles between the stands. Wilhelm Kühn, Managing Director of exhibitors, Neo Cos Service GmbH, says: “The crowds at our stand were even larger than they were at the last edition of the show. And the excellent professional quality of the discussions is also something that should be emphasised. We have been able to establish loads of new contacts and are very confident that we have even been able to acquire a new high-volume customer. An especially positive feature was the number of decision makers at this year's CosmeticBusiness.”
And the diversity of the sector representatives amongst the trade and professional visitors to CosmeticBusiness 2016 was also impressive: from start-ups, niche suppliers and specialist cosmetics brands to providers of natural cosmetics. Equally, there were staff from world-famous market leaders, private label producers, retailers, drugstores, chain stores and licensors, who were all present too.
Every fourth visitor came from outside Germany to Munich, in order to get information about new products in the fields of raw materials, manufacture, packaging and service provision. The international trade fair, this year, welcomed guests from 57 countries with participation from abroad amounting to 27 per cent of all visitors (2015: 25 per cent). Especially large numbers of visitors came from Austria, Switzerland, Poland, Italy and France. In addition, 52 per cent of them were attending CosmeticBusiness for the first time (2015: 49 per cent). The reason for this increase lies, amongst other things, in the fact that 60 per cent of visitors from outside Germany were attending for the first time. This figure is considerably up on last time (2015: 54 per cent).
Nine out of ten visitors will recommend CosmeticBusiness to others
The vast majority of the trade and professional visitors were very satisfied with their time at the show: 91 per cent of the visitors polled will recommend the B2B trade fair to others, and 87 per cent are planning to visit CosmeticBusiness again next year.
According to the visitor poll, the most interesting things on offer at the trade fair included areas such as packaging, contract and private label manufacturing, display and point of sale presentationas well as raw materials. Visitors' major targets at this year's CosmeticBusiness were: orientation in the market, gathering information on new products and trends within the sector and initiating business contacts.
Visitor, Dr. Marie-Louise Jung, Head of Marketing, Professional Beauty at Dr. Grandel GmbH, says of her time at the show: “What strikes me is that the event continues to grow more and more. There are lots of exhibitors relevant to us – on the packaging front, in particular. I was able to meet current suppliers, and also to establish contact with potential business partners and open up a dialogue with them.”
Specialist programme determined by the issues of the future
Be it the digital revolution or Industry 4.0 – hardly any of the 15 lectures in the specialist programme at CosmeticBusiness 2016 managed to avoid these key words. “With some fascinating and, above all, future-oriented topics relating to digitalisation in the cosmetics sector, as well as to the trends in beauty and design, this year's specialist programme once again provided both exhibitors and visitors with plenty of added value for their visit to the show,” reports Project Director Ivonne Simons. On both days of the show, the lectures, including, for example, “Prospects 2017-18 – Zeitgeist, Farben, Materialien” (“Prospects 2017-18 – contemporary tastes, colours and materials”) by Niels Holger Wien, trend researcher and expert at the German Fashion Institute (Deutsche Mode Institut – DMI) – were very well attended on both days of the show, with more than 100 people in the audience. One in three of the visitors took advantage of the specialist programme to find out more.
For the second time, companies had the opportunity to present their new products in the context of the special show, CosmeticBusiness SPOTLIGHT. This was a source of information, which was welcomed by large numbers of visitors in exhibition hall 4. In addition, some products in the display were picked up on and discussed in the specialist programme. Taking part as exhibitors were GRAFE Color Batch, Lifocolor Farben, Metsä Board, Mibelle, Sederma and SEPPIC.
Partners of CosmeticBusiness draw positive message from the trade show
This year's show put flesh on the bones of the new cooperation between CosmeticBusiness and the German Cosmetic, Toiletry, Perfumery and Detergent Association (Industrieverband Körperpflege- und Waschmittel e.V. – IKW). Members of the association were admitted to the event free of charge.
Birgit Huber, Deputy Managing Director and Head of Beauty Care at the IKW concludes: “CosmeticBusiness 2016 made a huge impression on me. The members of our association have had some excellent discussions in Munich. The trade fair is an important market place for the companies and offers an efficient opportunity to develop innovative ideas for new product concepts and to get projects under way with all the suppliers involved.”
The next CosmeticBusiness will take place from 21 to 22 June 2017 in the MOC Events Centre in Munich.
About CosmeticBusiness
In 2016, 410 exhibitors and represented companiesfrom inside and outside Germany presented themselves, their products and services at CosmeticBusiness, the international trade fair for the cosmetics industry and its suppliers. CosmeticBusiness is the only international trade fair in Europe, at which the cosmetics industry meets up exclusively with its suppliers and finds the wherewithal for the development of all kinds of cosmetic products, from the raw materials and manufacture to packaging. The only sector meeting place in Germany, Europe's largest cosmetics market, this B2B trade fair is indispensable as a trend barometer for decision makers in senior management positions, in product management and development, as well as those in marketing, purchasing and production. CosmeticBusiness 2017 will take place on 21 and 22 June in the MOC Events Centre in Munich.
In 2016, the successful German B2B trade-fair concept is expanding into the Polish cosmetics market with CosmeticBusiness Poland. It will be held in conjunction with HPCI – Home and Personal Care Ingredients Exhibition and Conference, for the first time, on 28 and 29 September in Warsaw's EXPO XXI Exhibition Centre.
About Leipziger Messe
Leipziger Messe is one of the ten leading trade fair companies in Germany and numbers among the Top 50 worldwide. It stages events in Leipzig and in various locations elsewhere in Germany and abroad. With five subsidiaries and the Congress Center Leipzig (CCL) the Leipziger Messe corporate group offers integrated event expertise that is exemplary for the organisation of state-of-the-art trade fairs, conventions and events. Thanks to this range of services, in 2015 clients and visitors once again voted Leipziger Messe the Service Champion of the trade fair industry in Germany’s biggest service ranking. The Leipzig trade fair centre takes in an exhibition area of 111,900 m² and has open-air grounds of 70,000 m². Around 40 trade fairs, some 140 conventions, and numerous corporate business and other events take place every year, attended by about 11,500 exhibitors and 1.1 million visitors from all over the world. Leipziger Messe was the first German trade fair company to be certified to Green Globe Standard. Sustainability is one of the guiding principles for Leipziger Messe’s business activities. In 2015 it celebrated “850 Years of Leipzig Trade Fairs”, making it one of the oldest trade fair venues in the world.
Press contact:
Christian Heinz, PR-Manager for CosmeticBusiness
Leipziger Messe GmbH
Tel: +49 (0)341 / 678 6514
Fax: +49 (0)341 / 678 166514
E-mail:
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