The Cliff Keen Athletic National Alliance Program
The Cliff Keen Athletic National Alliance Program was specifically designed for officials who are either currently working in, or will be working in quality and integrity oriented conferences and associations that want to wear and own the finest quality officiating gear and clothing available. National Alliance Program members have the ability to get all of their conference and association officiating gear and clothing directly from Cliff Keen at factory wholesale pricing, along with the National Alliance Program conference and association rebate program that is unprecedented in the industry. This program is not open to the public but is only offered to groups that come highly recommended to us by our constituents, and Cliff Keen Athletic felt that this program would be a tremendous way for us to give back to the officiating community.
If a sports official has been in the officiating world very long, there is no doubt that he or she has heard of, used or worn Cliff Keen Athletic products and is familiar with the unsurpassed quality and integrity that is associated with the Cliff Keen Athletic brand. First impressions are paramount, and in an article that ran in Referee Magazine a number of years ago, it was cited that 87% of coaches surveyed made their assessments of how good an official will be that day when they first saw them walk onto the field or into the arena. It is imperative that you look good and feel good…so make sure you look strong, professional and confident by having and wearing what the very best wear…Cliff Keen Athletic Officials Products.
National Alliance Program Member Benefits:
1. Special factory wholesale pricing directly from Cliff Keen Athletic, in conjunction with a member wholesale discount code set up specifically for each National Alliance Program affiliate member. Not only will you have the ability to check inventory levels, but your National Alliance Program member wholesale discount code also entitles you to factory wholesale pricing with immediate purchasing availability directly from Cliff Keen Athletic.
2. Complete web access to the finest quality Cliff Keen Athletic products available on the market today, with factory wholesale pricing accessible only with your National Alliance Program member wholesale discount code.
3. Preferred shipping, tracking and production for all Cliff Keen Athletic National Alliance Program member orders.
4. Order, design and communicate directly with a Cliff Keen Athletic National Alliance Program team member support specialist or with the Cliff Keen Athletic National Alliance Director personally.
5. Customize a variety of products as well as having the ability to put letters, numbers, sponsors, insignias and conference or association logos on most all products. (must be within the rules/guidelines of the governing body)
6. Your conference or association will also receive a 5% rebate check on all net purchases made by its Cliff Keen Athletic National Alliance Program members that will be issued and sent directly back to your conference or association every six months, to be used at their discretion.
Conference or Association Requirements
1. Send out monthly reminders and/or include the information (Cliff Keen link, logo, etc.) in your regular e-mails to your officials about the program about how it will benefit them and their organization. This is an exclusive, limited enrollment program and we are making a commitment to you so we need your commitment to us also.
2. Set up the Cliff Keen National Alliance Program link along with the individualized wholesale discount code on your conference or associations web site (if you have a web site at this time, if not, when you do have one) with a link directly to the Cliff Keen Athletic web site. We will supply the logos, link address and text to you for that link.
For member access, just log onto www.cliffkeen.com and then click on “Log In” and register as a new account. Select the items you wish to purchase and continue to the final checkout page. In the final checkout area just enter in your specific wholesale discount code in the “Coupon Code” box to get your wholesale pricing. The web site will remember your wholesale discount code and all your information. If an affiliate conference or association is not currently a member, contact us to see if they are eligible to become one. For further information, please contact Gary Peterson, National Alliance Director for Cliff Keen Athletic at or call 435-231-4494, or the National Alliance Program factory Support Specialist Bobby Richards at Cliff Keen Athletic at or call 800-992-0799.
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National Alliance Director---Gary 435-231-4494
Corporate Office---4480 Varsity Drive P.O. Box 1447 Ann Arbor, MI 48106
Phone: (734) 975-8800 Fax: (734) 975-9800---www.cliffkeen.com E-mail: