Edison High School Class of 2020-2021

Marketing/Entrepreneurship Pathway – Business & Industry Endorsement

Four Year Plan
Period / 9TH / 10TH / 11TH / 12TH
1 / English I (1214) or
Pre-AP English I (1215) / English II (1224) or
Pre-AP English II (1225) / AP English III (1236) or
ENGL 1301/1302 DC(1235) / AP English IV (1246) or
ENGL 2322/2323 DC(1245)
2 / Algebra I (2214) or
Pre-AP Geometry (2225) / Geometry (2224) or
Pre-AP Algebra II (2234) / Algebra II (2233) or
PAP Pre-Calc(2242) or
DE (2484) / Pre-Calculus (2241) or
AP Calculus AB/BC (2481/2482)
3 / Biology (3224) or
Pre-AP Biology (3225) / Chemistry (3243) or
Pre-AP Chemistry (3244) / Physics (3263) or
AP Physics 1 (3283) / Anatomy & Physiology (7608) or
AP Biology (3230)
4 / AVID (8545) or
Money Matters (7358) / World History (4224) or
AP World History (4229) / U.S. History (4234) or
AP U.S. History (4236) / AP Govt(4256)/Eco (4266) or
GOVT 2305 DC (4255)/
ECON 1301 DC (4265)
5 / Spanish I (5211) or
Spanish II (5214) / Spanish II (5214) or
Spanish III (5217) / Entrepreneurship
(7380) / Practicum and
Extended Practicum in Marketing
(7383/7389 DC)
(7384/7385 DC)
6 / Principles of Business, Marketing & Finance (7301) / Advertising (.5) (7376)
Social Media
Marketing (.5) (7387) / Advanced Marketing
(7381/7388 DC)
Elective
7 / PE (8213)/PE Sub./Elective / Fine Arts Elective
8 / Elective / Elective / Elective / Elective
Total Credits / 8 / 8 / 8 / 8

DC – Dual Credit DE – Dual Enrollment at UT AP – Advanced Placement Pre-AP – Pre-Advanced Placement New Courses/Sequences

PE/PE Substitutes / Level I Courses / Level II Courses / Level III Courses / Advanced Courses
Marketing Majors will choose ONE PE or
PE Substitute / M Band I (6821/6841)
Dance I (6611)
JROTC I (8441)
Athletics (83xx)
Foundations (8213)
Spirit Groups (8151) / Marching Band II
Dance II
JROTC II
Athletics
Indiv/Team Sports (8214)
Spirit Groups / Marching Band III
Dance III
JROTC III
Athletics
Aerobics (8216)
PE 3 (8219)
Spirit Groups / Marching Band IV
Dance IV
JROTC IV
Athletics
Spirit Groups
Fine Arts Electives / Level I Courses / Level II Courses / Level III Courses / Advanced Courses
Marketing Majors will choose ONE Fine Arts elective / Art I(6411)
Theater Arts I(6441)
Theatre Prod (6451)
Tech Theatre I (6461)
Choir I (6621)
M Band I(6821/6841)
Orchestra I (6651)
Mariachi I (6811)
Jazz Band I(6651)
Dance I(6611) / Art II
Theater Arts II
Theatre Prod II
Tech Theatre II
Choir II
Marching Band II
Orchestra II
Mariachi II
Jazz Band II
Dance II / Art III
Theater Arts III
Theatre Prod III
Tech Theatre III
Choir III
Marching Band III
Orchestra III
Mariachi III
Jazz Band III
Dance III / Art IV
Theater Arts IV
Theatre Prod IV
Tech Theatre IV
Choir IV
Marching Band IV
Orchestra IV
Mariachi IV
Jazz Band IV
Dance IV

Spirit Groups Include - Pep Squad, Cheerleading, Drill Team

Additional Electives / Level I Courses / Level II Courses / Level III Courses / Advanced Courses
Marketing Majors may choose from the following electives if schedule allows. / World Geo (4214)
Journalism (1718)
Web Tech (7706)
Bus. Info Mgmt. (7302)
AP Human Geography (4524) / Professional Communications DC (7970) or
Communication Applications DC (1561) / Business Management(7306)
Spec. Topics 1/AP Psychology (4510/4529)
AP Statistics (2491)
AP Spanish IV (5221) / .5
Global Business (.5)(7310)
Virtual Business (.5)(7308)
AP European History (4271)
AP Spanish V (5222)

Students must meet TSI requirements identified by the Alamo Colleges prior to enrollment in dual credit courses. Advanced Placement courses are available to prepare students for rigorous college coursework. All students will participate in UIL, student leadership and service opportunities while in high school.

Course / Course Description
Principles of Business, Marketing & Finance / In Principles of Business, Marketing, and Finance, students gain knowledge and skills of economies and private enterprise systems, impact of global business, marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management principles. Students reinforce, apply, and transfer academic knowledge and skills to a variety of interesting and relevant activities, problems, and settings in business, marketing, and finance.
Advertising / Advertising introduces the principles and practices of advertising. Students gain knowledge of techniques used in current advertising, including print, broadcast, and digital media. Course explores social, cultural, ethical, and legal issues of advertising, historical influences, strategies, media decision processes as well as integrated marketing communications and careers in advertising and sales promotion. The course provides an overview of how communication tools are used to reach target audiences and increase consumer knowledge.
Social Media Marketing / Social Media Marketing studies the rise of social media and how marketers integrate social media tools in their overall marketing strategy, including how the marketing community measures success in the new world of social media. Students manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts.
Entrepreneurship / Students gain knowledge and skills needed to become an entrepreneur. Students learn how to begin and operate a business. Students analyze a business opportunity, prepare a business plan, determine feasibility of an idea using research, and develop a plan to organize and promote the business, its products and services. In addition, students understand the capital required, the return on investment desired, and the potential for profit. Students learn marketing, merchandising and customer service skills. This course can be coordinated with a school-based enterprise (school store).
Advanced Marketing(DC) / In Advanced Marketing, students become proficient in one or more of the marketing functional areas. Students illustrate appropriate management and research skills to solve problems related to marketing. This course covers technology, communication, and customer-service skills.
Practicum and Extended Practicum Courses in Marketing (DC) / Practicum and Extended Practicum Courses in Marketing focus on the customer to generate a profitable exchange. Students become proficient in distribution, financing, marketing information management, pricing, product planning, promotion, purchasing, risk- management, and selling skills. Students integrate skills from academic subjects, information technology, interpersonal communication, and management training to make responsible decisions. Practicum courses are paid or unpaid capstone experiences for students participating in a coherent sequence of career and technical courses in marketing.
Business Management / Students analyze the primary functions of management and leadership, which are planning, organizing, staffing, directing or leading, and controlling. Students develop a foundation in the economic, financial, technological, international, social, and ethical aspects of business to become competent managers, employees, and entrepreneurs. Students incorporate a broad base of knowledge that includes legal, managerial, marketing, financial, ethical, and international dimensions of business to make appropriate management decisions.
Global Business / In Global Business, students analyze global trade theories, international monetary systems, trade policies, politics, and laws relating to global business as well as cultural issues, logistics, and international human resource management.
Virtual Business / In Virtual Business, students start create a web presence, conduct online and off-line marketing, examine contracts appropriate for an online business, and demonstrate project-management skills with their own virtual business. Students demonstrate bookkeeping skills, maintain business records, and understand legal issues associated with developing and maintaining a virtual business.

San Antonio Independent School District does not discriminate on the basis of race, religion, color, national origin, sex, or disability in providing education services, activities, and programs, including vocational programs, in accordance with Title VI of the Civil Rights Act of 1964, as amended; Title IX of the Educational Amendments of 1972; Section 504 of the Rehabilitation Act of 1973, as amended.