Class Schedule6 (Subject to Change)

Internet Marketing Study Guide

Class Schedule6 (subject to change)

Month / Date / Class / Assignments
January / 13 / Introductory Class / In Class Plan:Attendance; Devotions; Introductions; Syllabus Review; Information slip; Notice of Acceptance.
15 / Introduction to Internet Marketing / In Class Plan:Attendance; Devotions;Introduction to internet marketing.
18 / Chapter 1(Past, Present, and Future) / Homework: Prepare for Reading Quiz 1; In Class Plan: Reading Quiz 1; Devotion; Chapter 1 (Qs. 1-5).
20 / Chapter 1(Past, Present, and Future) / In Class Plan: Returned Reading Quiz 1; Devotions; Chapter 1 (Qs. 6-7); Homework given.
22 / Chapter 1(Past, Present, and Future) / Homework: Prepare for web exercises 19, 20, and 21; In Class Plan: Devotions;Chapter 1 (Qs. 8-9); homework exercise.
25 / Chapter 3 (The E-Marketing Plan) / Homework: Prepare for Reading Quiz 2; In Class Plan: Reading Quiz 2; Devotions; chapter 3 (Qs. 1-3).
27 / Chapter 3 (The E-Marketing Plan) / In Class Plan: Returned Reading Quiz 2; Devotions;Chapter 3 (Qs. 3); returned reading quiz 2; Homework given.
29 / Chapter 3 (The E-Marketing Plan) / Homework: Prepare for Trevecca Website exercise; In Class Plan: Devotions;Trevecca website exercise.
February / 1 / Chapter 5 (Ethical and Legal Issues) / Homework: Prepare for Reading Quiz 3; In Class Plan: Reading Quiz 3; Devotions; Chapter 5 (Qs. 1-5).
3 / Chapter 5 (Ethical and Legal Issues) / In Class Plan: Returned Reading Quiz 3; Devotions; Chapter 5 (Qs. 5-6).
5 / Michael Newland, Associate Director of Admissions / In Class Plan: Devotions; Test 1 Review; Michael Newland Trevecca Presentation.
Spiritual Deepening Week / Spiritual Deepening Week
8 / Test 1
(Chapters 1, 3, 5) / Homework: Prepare for Test 1; In Class Plan: Please switch off all cellphones and place them on teacher’s station; please sit wherever there is a scantron; Prayer; Test 1.
10 / Test 1 Review / In Class Plan: Devotions; Test 1 Results and Reports; Review of Test 1.
12 / Chapter 6 (E-Marketing Research) / Homework: Take Reading Quiz 4 (Chapter 6)on Blackboard; In Class Plan: Devotions; Chapter 6 (Qs. 1-3).
MARKETING PLAN / SITUATION ANALYSIS DUE
15 / Chapter 6 (E-Marketing Research) / In Class Plan: Devotions; Chapter 6 (Qs. 4-5); Homework given.
17 / Chapter 6 (E-Marketing Research) / In Class Plan: Devotions; Web exercises.
19 / NO CLASS / CBFA BOARD MEETING
22 / Chapter 7 (Consumer Behavior Online) / Homework: Take Reading Quiz 5 (Chapter 7)on Blackboard; In Class Plan: Devotions; Chapter 7 (Qs. 1-3).
24 / Chapter 7 (Consumer Behavior Online) / In Class Plan: Devotions (1st statement from the cross – Luke 23:34); Chapter 7 (Qs. 4-5); E-marketing plan discussion; Homework given.
26 / Chapter 7 (Consumer Behavior Online) / Homework: Prepare for Exercises; In Class Plan: Devotions (2nd statement from the cross – Luke 23:39-43);Exercises.
MARKETING PLAN / E-MARKETING STRATEGIC
29 / Chapter 8 (Segmentation, Targeting, Differentiation, and Positioning Strategies) / Homework: Take Reading Quiz 6 (Chapter 8)on Blackboard; In Class Plan: Devotions (3rd statement from the cross – John 19:26-27); Chapter 8 (Qs. 1-4).
March / 2 / Chapter 8 (Segmentation, Targeting, Differentiation, and Positioning Strategies) / In Class Plan: Devotions (4th statement from the cross – Matthew 27:45-50);Chapter 8 (Qs. 5-9); Homework given.
4 / Chapter 8/Online Exercises / Homework: Prepare for Online Exercise; In Class Plan: Devotions (5th statement from the cross – John 19:28-29);Online Exercises; Midterm Review.
7 / SPRING BREAK / NO CLASS
9 / SPRING BREAK / NO CLASS
11 / SPRING BREAK / NO CLASS
MARKETING PLAN / OBJECTIVES DUE
14 / Midterm Examination
(Chapters 1, 3, 5, 6, 7, 8) / Homework: Prepare for Midterm Examination; In Class Plan: Please switch off all cellphones and place them on teacher’s station; please sit wherever there is a scantron; Prayer; Midterm Examination
16 / Midterm Review / In Class Plan: Devotions (6th statement from the cross – John 19:28-30); Midterm Results and Reports; Review of Midterm; Exercises.
18 / NO CLASS / NEW ORLEANS CONFERENCE
MARKETING PLAN / E-MARKETING STRATEGY DUE
21 / Chapter 9(Product: The Online Offer) / Homework: Take Reading Quiz 7 (Chapter 9)on Blackboard; In Class Plan: Devotions (7th statement from the cross – Luke 23:44-49);Chapter 9 (Qs. 1-4).
23 / Chapter 9(Product: The Online Offer) / In Class Plan: Returned Reading Quiz 7; Devotions;Chapter 9 (Qs.5); Final Easter Devotions.
25 / GOOD FRIDAY / NO CLASS
MARKETING PLAN / IMPLEMENTATION PLAN DUE
28 / EASTER MONDAY / NO CLASS
30 / Chapter 10 (Price: The Online Value) / Homework: Take Reading Quiz 8 (Chapter 10)on Blackboard; In Class Plan: Devotions; Chapter 10 (Qs. 1-5); Homework given.
April / 1 / Chapter 10 (Price: The Online Value) / In Class Plan: Devotions;Chapter 10 (Qs. 6); Web exercises.
TNT/MARKETING PLAN / BUDGET DUE
4 / Chapter 11 (The Internet for Distribution) / Homework: Take Reading Quiz 9 (Chapter 11)on Blackboard In Class Plan: Devotions;Chapter 11 (Qs. 1-5); Homework given.
6 / Chapter 11 (The Internet for Distribution) / In Class Plan: Devotions;Chapter 11 (Qs. 6-7); Web exercises.
8 / Chapter 12 (E-Marketing Communication Tools) / Homework: Take Reading Quiz 10 (Chapter 12)on Blackboard; In Class Plan: Devotions;Chapter 12 (Qs. 1-5).
TASTE THE NATIONS / Friday April 15 @ 7 PM in TSAC
11 / Chapter 12 (E-Marketing Communication Tools) / In Class Plan: Devotions;Chapter 12 (Qs. 6-11).
13 / Chapter 12 (E-Marketing Communication Tools) / In Class Plan: Devotions;Chapter 12 (Qs. 12-15); Test 2 review.
15 / Research Day / .Work on Internet Marketing Plan
MARKETING PLAN DUE / MARKETING PLAN DUE
18 / Test 2
(Chapters 9, 10, and 11) / Homework: Prepare for Test 2; In Class Plan: Please switch off all cellphones and place them on teacher’s station; please sit wherever there is a scantron; Prayer; Test 2.
20 / Test 2 review/Marketing Plan Due / In Class Plan: Test 2 Results and Reports; Review of Test 2; Hyundai and XM and Sirius Merge cases
22 / Chapter 13 (Engaging Customers with Social Media) / Homework: Take Reading Quiz 11 (Chapter 13)on Blackboard; In Class Plan: Devotions;Chapter 13 (Qs. 1-5).
MARKETING PLAN / PRESENTATIONS WEEK
25 / Marketing Plan Presentations / Homework: Prepare for Presentations; In Class Plan: Prayer;Presentations..
27 / Marketing Plan Presentations / Homework: Prepare for Presentations; In Class Plan: Prayer;Presentations
29 / Final Round-up class / Prayer; Finals Review; Finals Date; Passed out grade reports.
FINAL EXAMWEEK / FINAL EXAMWEEK
May (Tuesday) / 3 / Final Examination
(12 PM – 2 PM) / Homework: Prepare for Final Examination; In Class Plan: Please switch off all cellphones and place them on teacher’s station; please sit wherever there is a scantron; Prayer; Final Examination.

End Notes:

1. TNU4U at
2. Trevecca Nazarene University Catalog (2015-2016) at
3. Trevecca Nazarene University Catalog (2015-2016) at
4. Trevecca Nazarene University Catalog (2015-2016) at
5. Trevecca Nazarene University Catalog (2015-2016) at
6. The class schedule is subject to change at my discretion.

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