LCI Forward


Session Objectives

At the end of this session, participants will be able to:

  • Identify LCI Forward’s four areas of focus
  • Describe the four major international strategic initiatives
  • Create district goals that align with LCI Forward’s areas of focus

Participant Manual: LCI Forward Page | 1

LCI Forward: Strategic Plan 2016-2020

To respond to growing needs worldwide, our primary goal is to improve the lives of at least 200 million per year (by ‘20-21) through humanitarian service – tripling our impact.

Develop an updated global service framework to launch in June 2017 – Achieved!

Become the best-known brand for voluntary service across the world

Achieve best-in-class services to members, clubs, districts and the association

Develop new and innovative ways to engage people in humanitarian service

Enhance the value of being a Lion by continually expanding member benefits, leadership training, and member services

Four Areas of Focus – Strategy Wheel

Participant Manual: LCI Forward Page | 1

Enhance Service Impact and Focus

Developed with the belief if we create more focused and impactful service initiatives, our organization will continue to grow, thrive and most importantly serve more people.

Reshape Public Opinion and Improve Visibility

We no longer want to be the world’s best kept secret. The world should know about our work, the impact we are having and that they can join us in serving humanity.

Pursue Club, district and organizational excellence

To achieve our audacious goal of tripling our service impact, our organization must remain strong at every level. We must be dedicated and diligent about the quality of our organization. We must support our Lions in every way and at every level. We must not only be the biggest humanitarian service organization, but also the best and most well run organization.

Improve Membership Value and Reach New Markets

To serve more, we need more Lions which means we need to keep a laser focus on the value of being a Lion. The experience must be such that we can reach new markets whether it be more young people, women or new and emerging parts of the world. Lions should be accessible and valuable to everyone. This can only be accomplished though innovation.

Participant Manual: LCI Forward Page | 1

Overarching Strategic Initiatives

Launch an updated global humanitarian cause by the 2017 Centennial Convention– Achieved!

While we will always be Knights of the Blind, we want the world to know that we are more than that. We know the world is changing and evolving as are the needs for humanity. Many of you have already participated in our global service assessment to help determine our future service focus and signature cause. More than 50,000 Lions have provided input as well as world humanitarian leaders.

Implement a strategic marketing plan to enhance public appeal

As an organization we have never had a global strategic marketing plan. We know that in order to achieve our goals the world must know what we do and why we do it. We also understand that one size does not fit all and that our marketing needs to be regionalized and culturally relevant. We are committed to both.

Strengthen clubs and districts worldwide through a comprehensive quality improvement program

Our commitment to Lions and Lion leaders around the world is quality and excellence. To be the best, we must operate as the best. We need to make it easy to serve with as few barriers as possible. A quality improvement program will be designed to increase efficiency and make it easier for Lions and Clubs to serve humanity.

Develop new products and innovations that allow more people to engage in service through LCI

Finally we must innovate. We must change. We cannot stand still. As great as our organization has been for the past 100 years; to thrive in our next century of service we must offer diverse, flexible and innovative ways to serve. Over the next five years we are committed to developing new models and programs that reach new markets and provide opportunities for service to those who hadn’t considered joining us in the past.

Aligning District Plans

When aligning district planning with LCI Forward and the strategy wheel there are a few considerations to keep in mind:

Be realistic in what can be achieved. Setting only one or two priorities within each focus area will allow the district to achieve the best results and not be overwhelmed by the plan.

Think long-term. A direction is being set for the next several years. Therefore, it is critical the district governor’s team and other leaders work together to ensure continuity of the district’s priorities during the duration of LCI Forward.

Focus on clubs. Consider the opportunities and challenges of the majority of clubs when setting priorities. In the end this plan needs to be for them. What will clubs embrace? What will they get excited about?

Reflecting on LCI Forward