AFSA COMMUNICATIONS AWARD EVALUATION

Newsletter Evaluation

Includes a minimum of 3 Newsletters

Chapter #: ______Division #: _______

RATING SCALE

1. News/Information Content (15 points maximum)

a. Coverage of chapter and other activities to include active, retired,

and family members and the community.0 1 2 3 4

b. Marketing/branding of the Air Force Sergeants Association. 0 1 2 3 4

c. Chapter Executive Council’s involvement -- column, policy

statement, editorials, attributions in stories, action lines.0 1 2 3 4

d. Reader participation -- letters to editor, action lines.0 1 2 3

2. News Writing/Editing/Proofing (Applicable Pages) (12 points maximum)

a. Writing -- grammatical, readable, concise, active voice, action verbs.0 1 2 3 4

b. Photography/line art -- composition, cropping and technical quality.0 1 2 3 4

c. Proofreading -- spelling, headlines, cut lines, leads, accuracy,

content, policy, other.0 1 2 3 4

3. News Judgment (Applicable Pages) (8 points maximum)

a. Relevance of news -- Is it news? Is it useful to readers?0 1 2 3 4

b. Relevance of photographs/line drawings.0 1 2 3 4

4. Design/Layout/Organization/Reproduction (13 points maximum)

a. Cover/Main page -- design/layout, headlines, body type, pictures,

white space, story positions.0 1 2 3 4

b. Other pages -- design/layout, headlines.0 1 2 3

c. Reproduction quality -- sharpness, clarity of photos, type, rules, etc.0 1 2 3

d. Overall appearance of all pages.0 1 2 3

Website Evaluation

Geared to inform local membership

Does not duplicate information on AFSA International Website, but links to

International Headquarters Website

Properly uses the AFSA logo

Commercial advertising has required disclaimer information

Does not contain any personal member information

RATING SCALE

1. Site Design/Development – The Home Page (36 points maximum)

a. Easy to use with tools and helpful resources available.0 1 2 3 4

b. Features local events, activities and news of the unit. 0 1 2 3 4

c. Layout leads visitors easily through the content.0 1 2 3

d. Visually appealing, clean, uncluttered site.0 1 2 3

e. Effectively uses animation.0 1 2 3

f. Effectively uses interactive maps and active media. 0 1 2

g. Use of color combinations is pleasing to the eye.0 1 2

h. Organization’s name and AFSA purpose are clearly stated.0 1 2 3 4

i. Site reflects favorably on AFSA.0 1 2 3

j. Products (i.e. pictures and articles download quickly.) 0 1 2

k. Permits visitor feedback/interactivity.0 1 2

l. Contains the AFSA mission statement.0 1 2

m. Identifies web master’s contact information.0 1 2

2. Site Design/Development – Links (14 points maximum)

a. Links are used effectively.0 1 2 3

b. Links and returns functional and placed appropriately. 0 1 2 3

c. Each main page has a navigation bar.0 1 2

d. Includes links to the next higher level(s) in the AFSA hierarchy.0 1 2

e. Includes links to other relevant and interesting sites. 0 1 2

f. Image links are appropriate and consistent.0 1 2

3. Site Design/Development – Graphics, Photographs, Tables (2 points maximum)

Graphics/Photographs/tables are used effectively 0 1 2

Total Score: ______

BOARD MEMBER SIGNITURE: ______