Want to boost your GoodGiving Challenge fundraising efforts? Secure a matching grant from a corporation or major donor.
A GoodGiving Challenge matching grant is when a funder will match a certain amount of money raised online during November 29-December 31, on the condition that the same amount also be raised in online donations on a given day or during the span of the event. A matching grant can help you double your dollars raised – donors are easily motivated to give if they know their donation will have twice the impact!
Where can you find a matching grant for the event?
Core supporters and major gift donors are the best place to start when looking for a matching grant.
- Board members
- Local corporations
- Annual fund supporters
- A business that loves your cause
- Friends of organization
What are some tips to securing a matching grant?
- Consider tying the match to a specific use for the money. Matching grants work really well on projects where you are raising money toward something that is tangible and visible. Donors tend to respond to matches if they can see that their donation is actually carrying more value.
- Market your matching gift – this is the key to your success! Spread the word to donors and supporters by publicizing your matching gift both before and during the GoodGivingChallenge. Put the information on your website, printed materials, in your e-communications and on social media. Don't forget to utilize the press – pitch a story about your organization’s participation in the GoodGivingChallenge and spotlight your match. Focusing on meeting the match can create a buzz around your GoodGivingChallenge fundraising efforts.
- Promote your matching gift on your organization’s GoodGiving Challenge page.
How do I manage a matching grant on the GoodGiving Challenge platform Razoo?
- Follow Razoo’s step-by-step directions here.
Remember to mention the match in your donor acknowledgement after the GoodGiving Challenge. This is a great way for GoodGiving Challenge donors to feel great about helping you double the dollars raised for your mission, and if your match was provided by a business interested in the visibility, this can be a great way to say thank you.