Your Ref:
Our Ref: FOI/350719 /
Ms Sarah Hartley
Email: / 8 December 2014
Dear Ms Hartley
Freedom of Information Act Request 350719
Thank you for your recent request received 4 November. Your request was actioned under the Freedom of Information Act 2000 in which you requested the following for each of the last five financial years i.e. 2009/10, 2010/11, 2011/12, 2012/13, 2013/14:
1. The total budget for marketing and advertising
2. The total amount spent on advertising in printed media
3. The total amount spent on advertising on broadcast media
4. The names of the printed media and amount spent on advertising with each one
5. The total amount spent on publication of statutory notices
6. The names of the media and amount spent on statutory notices with each one
Response:
Liverpool City Council holds the information requested and can confirm the following:
Please note that we are unable to provide a response on 2009/10 and 2010/11 marketing budgeted spend, as our financial system at the time did not record expenditure at that categorisation level
The Total budget for Marketing & Advertising**Marketing / Advertising / Total
2009/10 / 143,011 / 143,011
2010/11 / 188,178 / 188,178
2011/12 / 609,914 / 177,348 / 787,262
2012/13 / 587,640 / 67,589 / 655,229
2013/14 / 618,794 / 58,004 / 676,798
Please note that this is the budgeted figure and does not reflect the actual spending.
** this value is just for Marketing & Advertising works, it excludes the Marketing Team salaries and running costs
Amount spent on advertising in Printed Media2011/12 / 2012/13 / 2013/14
Big Issue / 800 / 450
Champion News / 295 / 295
Crystal Publications / 800
Derby Programme / 3,950
Excel publishing / 1,400
Families Live / 422 / 1,163
Golfers Local / 2,025 / 975 / 825
Harrisons / 187.4
KD Media Publishing Ltd / 83 / 83
Landsdown Publishing / 395
Leisure Media / 754
Lancashire Life /Archant life north / 75
Liverpool Cricket Club / 5000
Link / 894
McGrath publishing / 195
Mersey Mirror / 1,556 / 1400
metro advert / 464
Moonscape media Ltd / 550
Move Publishing / 300
Octagon Publishing / 1250 / 400
Panda Print / 4,465 / 1315 / 750
Ronald McDonald House / 195
Primary Times / 650
Property Week / 4,500
Seen Media / 300 / 150
student pocket guide ltd / 69
Trinity Mirror / 105,941 / 60506.6 / 29,092
Your Move / 512
Vital Support Media / 590
127,448 / 73,409 / 35,164
Amount spent on advertising in Broadcasted Media
2011/12 / 2012/13 / 2013/14
Bauer Radio / 53,975 / 34,535 / 34,394
53,975 / 34,535 / 34,394
· In relation to the elements of your request regarding the names of the printed media and amount spent on advertising with each one we would refer you to the information provided above
Total Amount spent on Publication of Statutory Notices2011/12 / 2012/13 / 2013/14
The Liverpool Post / 158,064 / 109,109 / 103,343
The Daily Express / 12,612
London Gazette / 860 / 979 / 991
The Liverpool Echo / 1,023 / 904 / 13,566
The Star and Merseymart / 418
172,559 / 111,410 / 117,900
· In relation to the elements of your request regarding the names of the media and amount spent on statutory notices with each one we would refer you to the information provided above
This concludes our response
The City Council will consider appeals, referrals or complaints in respect of your response and the must be submitted these in writing to within 28 days of receiving your response.
The matter will be dealt with by an officer who was not previously involved with the response and we will look to provide a response within 28 working days.
If you remain dissatisfied you may also apply to the Information Commissioner for a decision about whether the request for information has been dealt with in accordance with the Freedom of Information Act 2000.
The Information Commissioner’s website iswww.ico.gov.uk and the postal address and telephone numbers are:-
Information Commissioner’s Office, Wycliffe House
Water Lane, Wilmslow
CheshireSK9 5AFFax number 01625 524 510 Telephone 01625 545745
Email – (they advise that their email is not secure)
I trust this information satisfies your enquiry
ÿYours sincerely
Mr Kevin Symm
Senior Information Officer
Information Team Municipal Buildings Dale Street Liverpool L2 2DH
Telephone 0151 225 3132 Fax 0151 225 2392