Tourism Management Major Master’s Candidate Development Program
Major Name:Tourism Management Major Code:120203
Degree Authorization Classification：Management
First: Synopsis of Subjects
With the rapid economic development of our country, the tourism industry has grown dramatically. Therefore, qualified manpower concerned is in urgent need.The Master Degree Program entitled “Tourism Management” in SMU was approved in 2011 and started to enroll students in 2012. There are two professors, one associate professor, four lecturers under the program now.
Presently, there are three research areas designed within this program.Firstly,Ocean Tourism Development and Planning, emphasizes not only the significance, characteristics and regulations in the development of ocean tourism but also the resource allocation, service improvement and managerial efficiency concerned. In addition，tourist destination image design in waterfront, tourism program development as well as the tourism planning technology and tourism management are included too.Secondly, Water Tourism Management——Combined with water tourism product innovation and market studies of water tourism development,theories and methodologies of operation and management in enterprises specializing in tourism shipping and waterfront tourism are researched.Thirdly,Cruise CatamaranOperations, i.e. a research on the operationaland technical phenomena in cruise companies, related legal issues in particular and the strategic policies and commerciallaws related to the development of cruise servicesin general are conducted.
Second: Educational Objectives
After two years’ study, the graduates of this program are expected to be qualified managers, promising entrepreneurs or other professionals,with high-standard commercial ethics, hardworking spirits, good vision and solid academic foundation in Ocean tourism industry, water tourism and waterfront development and management fields, professional technical-working areas and teaching and researching domains.
Third: Main Research Area
Name of Research Area / Main Research Topics / Graduate TutorOcean TourismDevelop-
ment and Planning / Ocean Tourism Development and Planning, emphasizes not only the significance, characteristics and regulations in the development in ocean tourism but also the resource allocation, service improvement and managerial efficiency concerned. In addition，tourist destination image design in waterfront, tourism program development as well as the tourism planning technology and tourism management are included too. / SUN Yuqin
ZHANG Jing
CHENG Juehao
WaterTourism Management / Combined with water tourism product innovation and market studies of water tourism development,theories and methodologies of operation and management in enterprises specializing in tourism shipping and waterfront tourism are researched. / ZHANG Jing
SUN Yuqin
CHENG Juehao
CruiseCatamaranOperations / Cruise & Catamaran Operations, i.e. a research on the operational and technical phenomena in cruise companies, related legal disputes in particular and the strategic policies and commercial laws related to the development of cruise services in general are conducted. / CHENG Juehao
SUN Yuqin
ZHANG Jing
Fourth: Course Design
Course Categories / CourseName / Hours / Credits / Semester / Responsible Institute / Teacher / ProtocolTeacher
PublicDegree
Courses
(Required8 credits） / Chinese Traditional Culture / 36 / 2 / first
Modern Chinese Culture / 36 / 2 / first
Chinese / 144 / 4 / first
second
Degree Basic
Courses
（9 credits） / Quantitative Techniques / 54 / 3 / Ⅰ / school of arts
and sciences
Shipsand shipping management / 54 / 3 / Ⅱ / SEM / YU Jun / SONG Bingliang
Principle of Management / 54 / 3 / Ⅰ / SEM / ZHUANG Jiangfang / ZHAO Yongquan
Major Degree
Courses
（9credits） / Theory of Ocean tourism development / 54 / 3 / Ⅰ / SEM / ZHANG Jing / SUN Yuqin
Water tourism management / 54 / 3 / Ⅰ / SEM / SUN Yuqin / ZHANG Jing
Cruise ship operations & management / 54 / 3 / Ⅱ / SEM / CHENG Juehao / SUN Yuqin
Major Optional
Courses
(6-8 credits） / Port moderni-
zation management / 36 / 2 / Ⅰ / College of Transport & Communications / ZHEN Hong / SONG Bingliang
the industrial economy theory and policy / 36 / 2 / Ⅰ / SEM / QU Linchi / YU Lu
theoperation and management of cruise reception industry / 36 / 2 / Ⅱ / SEM / SUN Yuqin / WANG Jianxi
Water tourism culture / 36 / 2 / Ⅱ / SEM / ZHANG Jing / ZHUANG Jiafang
Marine
eco-tourism / 36 / 2 / Ⅱ / SEM / LI Hua / SUN Yuqin
Operations Management / 36 / 2 / Ⅱ / SEM / ZHOU Xizhao / XIAO Min
Innovation Management / 36 / 2 / Ⅰ / SEM / LU Changli / REN Shengce
Make-up Courses / two,non-credit. .appointed by tutor according to situation of postgraduate.
Other
Compulsory
Connection
(non-credit) / Academic Activities and Symposium / 8 times / ⅠⅡ / SEM
Practical Session / 60 / Ⅱ / SEM / Tutor
Literature Reading / ⅠⅡ / SEM / Tutor
Mid-term examination / Beginning of the third semeste
Academic dissertation / The third or fourth semester
remark：
As to postgraduates with english level classified as A：you are needed to take OptionalCourses for 72 hours ,including 2 credits in public english course(Advanced English course) and at least 8credits in Major OptionalCourses
As topostgraduates with english level classified as B:you are needed to take144credits ,including 4credits in public english course and 6 credits in Major OptionalCourses,and you must take the school degree English Language examination.
Copywriter：SUN Yuqin Executive Dean：ZHOU Xizhao Chairman of The Committee：ZHOU Xizhao
Fifth: Main Bibliography of Literature Reading
Serial No / Name of Literature and Periodical / Author and Publishing Unit / Remark1 / principle of the regional tourism planning / WU X.H. China Tourism Press / monograph
2 / guide for tourism industrial planning / WANG X.B. China Tourism Press / monograph
3 / Attractions development and management / John walter brooke，ZHANG Wen and etc(translator) China Tourism Press / monograph
4 / Research on China's tourism scenic spot management pattern / ZOU T.Q. NankaiUniversity Press / monograph
5 / Tourism green paper / ZHANG G.R. Social Sciences Academic Press / compile
6 / methods and practice of tourism research / LI Xiang. China Tourism Press / compile
7 / Ocean tourism introduction / LI L.H.and etc. ZhejiangUniversity Press / compile
8 / Cruises / LV J.Q.Ocean tourism introduction / compile
9 / The CLIA Guide to the Cruise Industry / Marc Mancini,2010 edition
Delmar Cengage Learning / compile
10 / Management — Principles & Methods / ZHOUS.D.FudanUniversity Press / monograph
11 / administration psychology / Su D.S. FudanUniversity Press / compile
12 / Touristculturology introduction / SHEN Z.X. Fujian People's Publishing House / compile
13 / Tourism Anthropology / Danny Hudson · Nash（USA）Yunnan University Press / Anatomic Translations
14 / Tourism Tribune / Beijing union university institute of tourism magazine / Core Journals
15 / economic geography / The economic geography magazine / Core Journals
16 / Tourism Science / Shanghai normal university tourist college magazine / Core Journals
17 / business management / China enterprise management society / Core Journals
18 / Management World / DevelopmentResearchCenter of the State Council / Core Journals
19 / Shipping Management / Water transport management magazine / periodical
20 / Maritime Policy and Management / Taylor & Francis Ltd., London, U.K. / periodical
21 / Shipping management and operation / XIE X.L. Dalian Maritime University Press / monograph
22 / economic evaluation Method and practicalparameters manual of Construction project / Department of investment of State Development Planning Commission，Xinhua press / monograph
23 / Data,Modelsand Decisions / Dimitris Bertsimas，Rober M. Freund
China Citic Press / monograph
Description / Literature Reading：
According to its research area, postgraduates should read a certain amount of Chinese or Foreign language material and master research fronts of course development during their study, integrating with tutor’s scientific research and their own need of dissertation project selection.
Sixth: Postgraduates’ Practical Ability Development
Postgraduates’ practical ability fortourism management discipline can be developed mainly by the Enterprise access and social investigation organized by university or tutors and by taking related scientific research project.Besides, combined with our running featurespractice or trainee in related water tourism enterprises should be organized for 1-2times.Of course, postgraduates can get a short-time practice by self-contacting to develop the practical ability.The postgraduates’ practical ability development in our university should lay particular stress on aspects such as Water (waterfront) tourism management,Ocean (coastal) tourism development and managementas well as economic activity analysis and management of cruise and yacht and etc.The goal of grasping the knowledge in the research domain mentioned above as well as the exercise and ascension of practical ability should be achieved after practicing.