EMAIL CAMPAIGN – 2016 Campaign
Table of Contents:
1)Thank you and kickoff
2)2-1-1
3)Community Fund (Issue Areas, panel volunteers)
4)Affinity Groups and Loyal Contributors
5)CIPs
6)CNPE
7)Mission: Graduate
8)FAC (Debra’s story)
9)Tax Help NM
10)10% change, testimonials
11)A story (sign up for newsletter)
12)Wrap-up: give today
1)Thank you- Kick Off
Thank you for considering a gift to United Way of Central New Mexico. As a donor, you’ll be joining 29,000 donors throughout our four-county region who provide support for UWCNM’s programs, Community Fund grants and nonprofit organizations.Giving through payroll deduction to the United Way makes it easy to help others.
“Connecting our Community” is the 2016 campaign theme. We hope you’ll participate in UWCNM’s mission to bring people and resources together to measurably improve lives and strengthen communities.
In the next few weeks, you will learn more about the work of the United Way and how you can help others as we Live United!
[Insert :30 PSA video)
2)2-1-1
The United Way provides a safety net of services to aid those most vulnerable. One of those programsis 2-1-1. Anyone can help a family member, a friend, or a colleague by connecting by phone or internet to 2-1-1 Information & Referral Service, which provides free information and referrals to health and human services, government agencies, and community based organizations.
Last year, 2-1-1 fielded more than 18,000 inquiries. It is a source of information on a broad range of services, including rent assistance, food, affordable housing, health resources, child care, and elderly care.
Calls are answered 7 days a week, 8 a.m. to midnight, 365 days a year. You can view a printable list of resources including shelters, rent assistance, food pantries and more by visiting UWCNM’s website.
Thank you for helping to make a difference by pledging today.
3)The Community Fund
When considering giving to a charitable organization, it’s important to know how those dollars will bring about change to community-wide challenges. When you give to the UWCNM Community Fund, your dollars affect real change in educational opportunities for all ages, in providing for basic needs and families’ financial stability, and in building a healthy community.In 2016-17, the Community Fund is providing $3.6 million in grants to 95 diverse non-profit programs that touch the lives of more than 375,000 of our neighbors.
Grant applicants go through a rigorous vetting process and their program grants are reviewed by community volunteers. Agencies must continue to submit progress reports to ensure the promised work is provided.
If you’d like to participate as a volunteer in the process, you can indicate your interest online.
The Community Fund is the best way to help the most people in central New Mexico. Thank you for helping to make a differenceby pledging today.
4)Affinity Groups
UWCNM’s Affinity Groups provide an avenue to affect our community with grants specific to agencies that support education and students:
- Women in Philanthropy’s Women’s Self-Sufficiency Fund helps provide a continuum of services to address the most pressing issues for women.
- Hispano Philanthropic Society’s Middle School Initiative Fund empowers middle school aged youth to reach their highest potential through education, mentorship and community engagement.
- Young Leaders Society High School Initiative Fund assists, inspires and empowers youth to transition into adulthood and to develop into our future leaders.
Join the hundreds of members of Affinity Groups and make a difference today!
5)Community Impact Projects
Community Impact Projects (CIPs) are targeted, multi-year investments focused on urgent needs and with measurable outcomes.CIPs are designed to inspire collaborative solutions and are funded for more than the typical one-year grant cycle, providing a stronger position to affect the community’s most pressing challenges.
In 2016-17, seven CIPs were funded for collaborative projects in several focus areas:
- Behavioral health: prevention, early intervention, and education
- School attendance (preschool through 12th grade)
- Summer learning (preschool through 12th grade)
- Adult transitions to college (ages 18 and up)
6)Center for Nonprofit Excellence
The Center for Nonprofit Excellence strengthens the capabilities and capacity of New Mexico nonprofits so they can more effectively achieve their missions.
Through trainings, online services, and resources CNPE helps nonprofits build partnerships, and connects them with volunteers, new employees, and other nonprofit professionals.From 2012 to 2015 CNPE provided 146 trainings to 3,576 attendees, reaching 825 organizations in 72 communities around New Mexico.
Visit the CNPE website to learn aboutNew Mexico Volunteer Connection, and directories ofnonprofit organizations, nonprofit jobs and grant making organizations.
Please give to support CNPE today!
7)Mission Graduate
Mission: Graduate is an initiative of United Way of Central New Mexico. Its vision is a world-class, seamless, and coordinated education system that provides equitable opportunities for all children and youth to excel and succeed in school, graduate with a post-secondary certificate or degree, and enter a career of their choosing in central New Mexico.
The audacious goal of Mission Graduate is 60,000 new college degrees and certificates in central New Mexico by 2020. The collaborative work, involving many stakeholders from the community, is centered on the following:
- Early Childhood Development
- High School Graduation
- College Readiness and Completion
- Career Readiness
To learn more please visit
Thank you for helping to make a difference by pledging today.
8)Family Advocacy Center
UWCNM played a significant role in building the Family Advocacy Center by bringing together many different agencies working together under one roof, to simplify the system for victims of domestic violence. The unique design of the facility dramatically reduces the stress and trauma often placed on victims and their families by giving them access to a wide range of support services. Services include medical care, advocacy, legal and financial assistance, as well as law enforcement and prosecution.
Here is just one story of survival:
Debra is a woman in her 50s who had a stable life, career, and grandchildren, married to her husband for many years. Unexpected financial and career setbacks led her husband to abuse alcohol and drugs. He became increasingly irrational and angry, directing his anger at Debra. She endured months of abuse. When he got a gun, pointed it at her, and threatened to kill her, she finally sought help. Through programs supported by the Community Fundat the Family Advocacy Center, she got the help and resources she needed to find her way to safety. She’s now donates her time and money to the cause, encouraging women and men who find themselves in similar situations to find their way to safety. Hers is a story of a survivor, not a victim.
If you or someone you care for needs the services provided by the Family Advocacy Center, call 505-243-2333.
9)Tax Help New Mexico
Tax Help New Mexico assists anyone with an annual income under $56,000, or age 65 and older regardless of income, with free preparation and filing of tax returns. This past tax filing season, 19,210 people obtained more than $23.3 million intax refunds.
Tax Help New Mexico’s 250+ volunteers are certified by the IRS and are trained to help taxpayers identify tax credits they are entitled to. To date the program has prepared over 104,000 tax returns for central New Mexico families.
In addition, if your householdincome is $62,000 or less, you can file your own taxes online for free by visiting theMyFreeTaxes website.
Learn more, or even volunteer, today!
10)Model Change
Options are important.
United Way of Central New Mexico makes it easy to give using payroll deduction. That way, donors can support their favorite nonprofit organization(s) and UWCNM’s mission. Starting in the 2016
Campaign, all UWCNM donors will be asked to give at least 10% of their total gift to United Way. Donors have the option to direct those gifts to the Community Fund or one or more of UWCNM’s programs or initiatives.
This shift was prompted inpart by changes in the corporate business environment. UWCNM is no longer able to pass through donors’ designated gifts at nocost.In addition, in order to keep administrative costs low, the minimum donation to a single agency is $30per year per donor. For most donors, this amounts to just over $1 per pay period. (If a donor chooses to give only to UWCNM, however, a gift in any amount is appreciated.)
“The sustainable business model that UWCNM is moving towards is courageous, forward thinking, and a real testament to their commitment to create greater impact in our community today and into the future. Collaborative impact that promotes efficiencies and collaboration amongst non-profit partners and provides donors with measurable results is an emerging concept within the philanthropic world and I'm excited that our UWCNM leadership and staff are at the forefront of that movement. “ Jason Harrington, CEO, HB Construction
11)Story
Do you wonder sometimes where the money you give actually goes? Here is an example of one familythat has received help through a programsupported by the UWCNM Community Fund.
Alyana is just 20 years old and fighting for her life. She was diagnosed with Acute Lymphoblastic Leukemia after a knee injury just wouldn’t heal. Due to Alyana’s fragile medical condition, she has to stay close to the hospital and Casa Esperanza has become their “home away from home.” Alyana’s mother said, “The Casa Esperanza Family Care Team has helped us a lot financially and emotionally. It takes some of the stress and worry off of our family. They have helped us learn more about the disease and all the treatment options. At community dinners we get support from other families. We have access to the food pantry and have talked to the social worker.” She knows there are going to be bad days during Alyana’s treatment, but the help and support they are receiving from Casa Esperanza makes their lives a little easier and gives them hope for Aly’s recovery.
To learn more about how United Way of Central New Mexico is at work building a stronger, healthier community, sign up for the UWCNM newsletter today.
12)Give Today
The United Way Campaign time is short. With your help and donations, we can change these troubling statistics in central New Mexico:
28% of New Mexico kids don’t get enough to eat
28% of high school students need help to graduate on time
1 in 5 adults have mental illness
United Way believes in the power of every single gift to the community -- we work hard to make contributing easy, so our donors can support the causes they care about and share in the philanthropic spirit of central New Mexico.
Our vision is supportive communities where people live healthy and productive lives. Sound good? Help us make a difference with your gift to United Way.
Thank you!