JOB DESCRIPTION & PERSON SPECIFICATION

Job Title: Online Content Co-ordinator (FT)

Location: Falmouth, Cornwall

Reporting To: Head of Online Sales

Responsible For:

·  Primary Objectives

·  Be a key member of the online team, ensuring the right product and content is delivered to the right customer at the right time.

·  Research, plan and brief campaigns (for email, website, printed mailbag inserts and online packaging specs), balancing our key brand messages and commercial targets at all times.

·  Have excellent written and verbal communication skills, the ability to manage and prioritise multiple tasks and stay calm when tight deadlines need to be met, an eye for detail and a desire to create an exceptional and seamless customer experience.

·  Main Tasks and Key Areas of Work

·  Stay ahead of and react to online trading, to drive sales and ensure we meet weekly targets and KPI’s.

·  Maintain excellent knowledge of products and seasonal inspiration for current and upcoming collections.

·  Create long and short term online content plans for each season, which are brand and data led (past performance of products) and reactive (weather, product changes, delays, trade).

·  Work closely with the Content Manager to make sure all key products, events and stories are included in planning and are consistent with and support other channels.

·  Deliver content that supports our SEO strategy.

·  Work closely with the Catalogue Manager to align plans and ensure content being delivered supports commercial and brand goals.

·  Maintain a regular dialogue with the warehouse team to ensure that all online orders contain the correct/ relevant content, and organise design updates and order top-ups of mailbag inserts and care guides when necessary. Review usability of mailbags and boxes, working with the Warehouse team to deliver correct specs for Graphics team.

·  Work closely with the Graphic Design Manager to prioritise digital briefs and gain approvals for artwork from all relevant Managers.

·  Be responsible for communicating, prioritising and checking all site updates (CMS and product), making sure they are made correctly and ahead of campaigns.

·  Maintain a regular dialogue with the merchandising and buying teams to make sure you have all the latest information on product availability, launch dates and stock levels.

·  Work closely with the merchandising team to make sure site content delivers on commercial goals. Organise and drive seasonal promotions through the online channel.

·  Work with the Email Co-ordinator to support our email segmentation strategy and schedule. This includes writing and testing email subjects, as well as inputting ideas for testing email content.

·  Input ideas for site testing, development and improvements to the customer journey; manage the briefing of any mock-ups needed.

·  Continually strive to improve your knowledge of our customers’ interests and shopping behaviour.

·  Work with the Content Manager & Photography Manager on any specific online requirements for film or photography.

·  Ensure that online marketing plans are communicated weekly to wider teams (including customer service, despatch, buying and merchandising).

·  Continually review and improve internal processes for best efficiency of communication and approvals.

·  Measurable Performance Targets

·  Critical Path strictly adhered to

·  Seasalt’s key messages clearly communicated

·  E-mail campaigns and web updates delivered on schedule and within budget

·  Online sales targets achieved

·  Increase site traffic, AOV and conversions rates are in line with department objectives

·  Department, company and individual objectives strictly adhered to

·  Scope of Authority

·  Gain approval from relevant senior management for particular projects

·  Control of the relevant portions of the online marketing budget

·  Product Assistant priorities, training and development

·  Other specific requirements of the post:

·  Keep confidential all company business

·  Ability to work hours as required by the business

·  To represent Seasalt Limited and promote its brand image through all activities

6. Person specification for this post

ASSESSMENT CRITERA / ESSENTIAL SKILLS / DESIRABLE SKILLS / HOW IDENTIFIED
QUALIFICATIONS / - GCSE English & Maths / Graduate preferable with a Degree in Marketing, English, or similar. / CV
WORK RELATED EXPERIENCE/SKILLS / - Experience of working in a similar online marketing role
-Exposure of working across platforms including mobile, desktop and tablet
-Experience of writing copy and briefing content for web and working in a creative team contributing ideas
-Demonstrate that you keep up to date with online developments and trends and can think in an innovative way
-Excellent attention to detail and a good eye for design
- Demonstrate the ability to take responsibility and lead projects
- Skills in report writing using Excel and Word
-Experience of using Google Analytics and other insight programmes
-Experience of working in a fast paced deadline driven environment
-Experience of using a CMS and e-mail system
- The ability to work closely with the online marketing team, wider departments and external suppliers, communicating by phone, e-mail and face-to-face in a professional manner / -Experience of working within a brand
-Experience of working within a multi-channel environment
-Experience in a similar environment, either agency or client side, wholly dedicated to content production
- Skills in project management and critical paths
- Exposure to B2C and B2B environments
-Knowledge of SEO, PPC and link building
-HTML and coding skills / CV & interview
PERSONAL SKILLS/ QUALITIES / - Strong organisational and planning skills
- Exceptional analytical skills and attention to detail
-Motivated, driven and proactive
- Team worker
- Flexible/adaptable
- Loyal
- The ability to be a ‘doer’ as well as the instructor of tasks / Interview
SPECIAL WORKING CONDITIONS / Evenings and weekends on odd occasions / CV & interview