DR. SAUMENDRA DAS

Email:

Ph: +91-9490762686, +91-9491832686

Summary:

More than twelve years of experience in academics and industry with good academic records performed in different capacities like teaching, administration and research. With continuous efforts and dedication published many research papers in the area of advertising, marketing and general management and also in track to publish some books in advertising and marketing concept. Further, I acted as an in-charge for exam cell and co-ordinator of entrepreneurship development centre; member of board of studies and canteen committee. Sincerely,I performed excellence in academic and research activities and guided more than 50 post graduate students for their project work. And also I involved in all kinds of curricular and extra-curricular activities in the college.

Academic Records:

Doctor of Philosophy(Ph. D)in Business Administration from Berhampur University (Accredited A grade by NAAC, UGC, New Delhi), Odisha under the esteemed guidance of Prof. (Dr) Prasanta Kumar Padhy, Professor, Department Business Administration, Berhampur University, Berhampur, Odisha vide notification 2723/Exam.Conf.Unit-II/BU/16 dated 31/05/2016 for the thesis entitled “Advertising Effectiveness: A Study of Selected Television Channels” in an open viva conducted by the university before the honourable examination committee.

Master of Business Administration (M.B.A) from P.G.C.M.S, S.M.I.T, BERHAMPUR [affiliated to Biju Patnaik University of Technology (BPUT), Rourkela], Odisha with First Division.

Specialization: Marketing Management & HRM

Thesis: Strategic Marketing of JK Paper Products, Rayagada, Odisha

Major Professor: Dr. Srinibas Mahapatro, Principal, P.G.C.M.S, S.M.I.T, BERHAMPUR

Dissertation: Consumer Perception on Bankers: An Analysis on S.B.I and UTI Bank, Berhampur, Odisha

Major Professor: Dr. S.Dash

Master Degree in Law (LL.M) from Lingaraj Law College, Berhampur University, Berhampur, Odisha with First Division.

Specialization: Commercial Law (Indian Income Taxes Acts)

Thesis: Customer Relationship with Banking Service

Major Professor: Prof. L.K. Deo, Berhampur University, Odisha

Bachelor Degree in Law (LL.B) from Lingaraj Law College, Berhampur University, Berhampur, Odisha with Second Division.

Academic and Industrial Experience:

Presently working as Senior Assistant Professor in the Department of Management Studies, Aditya Institute of Technology & Management (An Autonomous Institute, permanently affiliated to J.N.T University, Kakinada), Tekkali, Srikakulam Dist (Andhra Pradesh) and affiliated to A.I.C.T.E and U.G.C., New Delhi since 19th July 2007 to till date and subjects teaching to both MBA and B.Tech students.

Previously I worked as a Circulation Manager for entire south Odisha in Darshan Media Pvt Ltd., Nuagaon Chaak, Bhubaneswar, Odisha from 15th September 2002 to 21st June 2005 for circulationofOdia daily “Darshan” as well as space selling in that news papers and its allied services like marketing of monthly magazine, placement in classified column etc. As a circulation manager I built the team in various places in major towns and villages and also appointed journalists, paper hawkers.

Areas of Interest:

  • Advertising and Media Industry
  • Marketing of Services
  • Consumer Behaviour
  • Media Study
  • Entrepreneurship Development
  • Marketing Management
  • Brand Management

Guidance of Academic Projects

  • Masters Projects (MBA): 50
  • Bachelor Projects (BBM): 10

Honours and awards received:

For article “Excellence in Service: A Review on Indian Banking Institutions” received a cash amount Rs.3000/- from Pacific Business Review International, Udaipur, Rajasthan.

For article “Time Cycle of Festival Representing Cultural and Crop/ F.M.P of Tribal in Seethampeta Mandal, Srikakulam Dist. A.P” received a cash amount Rs.1000/- from Pacific Business Review International, Udaipur, Rajasthan as a second author.

For article “The Golden Glow of India: A Financial Perspective” received a cash amount Rs.1000/- from RCEM, Bhubaneswar.

For article “Indian Constitution: An Analysis of the Fundamental Rights and the Directive Principles” received a cash reward of Rs.1000/- from Aditya Institute of Technology & Management, Tekkali.

For article “A Study on Role Efficacy and Engendering Trust on Performance Indicators” received a cash reward of Rs.1000/- from Aditya Institute of Technology & Management, Tekkali.

For article “Empirical Evidence of Television Advertising Effectiveness on Selected Brands of Cellular Phones” received a cash reward of Rs.2000/- from Aditya Institute of Technology & Management, Tekkali.

For article “Social Context of Indian Soap Operas and Women's Issues” received a cash reward of Rs.2000/- from Aditya Institute of Technology & Management, Tekkali.

For article “Surprise and Regularity –An Advertisement Creativity Approach” ” received a cash reward of Rs.1000/- from Aditya Institute of Technology & Management, Tekkali.

For article “Supply Chain Management: A Business Centric Approach” received a cash reward of Rs.2000/- from Aditya Institute of Technology & Management, Tekkali.

For article “Brand Perception By Celebrity Endorsement” received a cash reward of Rs.2000/- from Aditya Institute of Technology & Management, Tekkali.

For article “The Golden Glow of India: A Financial Perspective” received a cash reward of Rs.2000/- from Aditya Institute of Technology & Management, Tekkali.

Best Scouts & Guides Awards Received from Governor Odisha at School level.

Other Academic Activities (Curricular/ co-curricula/ Examination/ Hostel/ Sports/ NSS/ NCC/ Scouts etc):

Officer in charge exam cell from 1-12-2014 to till date.

Member Board of Studies from 2013 and continuing.

Coordinator, EDC from 1-8-2008 to 13-11-2014.

Class Teacher

Member canteen committee

Member of Alumni Association

Member in Anti ragging committee

Details of Workshops / Refresher Courses Attended: 10

Sl.No / Organization / Period / Training Area
From / To
1 / CED, Hyderabad / 14-3-2008 / 24-3-2008 / FDP on entrepreneurship
2 / CED, Hyderabad.
and ED Cell, AITAM, Tekkali / 31-03-09 / 15-05-09 / Promotion of Food Processing Industry sponsored GOI
3 / JITM, Parlakhemundi / 10-5-2010 / 16-5-2010 / Business communication
4 / AITAM, Tekkali / 16-6-2010 / 29-6-2010 / Teaching techniques
5 / TEDx & JNTU, Kakinada / 21-8-2010 / Entrepreneurship Development
6 / Berhampur University / 29-10-2011 / 30-10-2011 / Research methodology
7 / BIT, Visakhapatnam / 23-6-2012 / IPR & P
8 / AITAM, tekkali / 19-1-2013 / Outcome Based Education
9 / AITAM, tekkali / 19-9-2014 / 21-9-2014 / Training programme on SPSS: Hands on Experience
10 / ISTE / 15-11-2014 / 16-11-2014 / Technical teachers training

Details of Conferences / Workshops / Refresher Courses Organized: 20

S. No / Name of the Programme / No. of Days / Date / No. of Participants / Organized by / Sponsored by
From / To
1 / Entrepreneurship Awareness Camp (EAC) / 3 / 21.02.08 / 23.02.08 / 60 / ED Cell, AITAM, Tekkali. / Sri Aditya Educational Society & AITAM Tekkali.
2 / Entrepreneurship Awareness Camp (EAC) / 3 / 23.10.08 / 25.10.08 / 60 / ED Cell, AITAM, Tekkali. / Sri Aditya Educational Society & AITAM Tekkali.
3 / Entrepreneurship Awareness Camp (EAC) / 3 / 24.02.09 / 26.02.09 / 60 / ED Cell, AITAM, Tekkali. / Sri Aditya Educational Society & AITAM Tekkali.
4 / EDP on Food Processing / 40 / 31.03.09 / 15.05.09 / 35 / CED, Hyderabad.
and ED Cell, AITAM, Tekkali. / Ministry of Food Processing, Govt. of. India
5 / Entrepreneurship Awareness Camp (EAC) / 3 / 29.12.09 / 31.12.09 / 65 / ED Cell, AITAM, Tekkali. / Sri Aditya Educational Society & AITAM, Tekkali.
6 / Entrepreneurship Awareness Camp (EAC) / 3 / 18.03.10 / 20.03.10 / 65 / ED Cell, AITAM, Tekkali. / Sri Aditya Educational Society & AITAM, Tekkali.
7 / Entrepreneurship & Skill Development Programme on Food Processing / 30 / 30.11.10 / 31.12.10 / 30 / CED, Hydarabad and EDCell, AITAM, Tekkali. / NI-MSME, Hyderabad
8 / Business Skill Development Programme (BSDP) / 30 / 08.12.10 / 07.01.11 / 30 / MSMEDI, Visakhapatnam and ED Cell, AITAM, Tekkali. / MSMEDI, Hyderabad
9 / Entrepreneurship Awareness Camp (EAC) / 3 / 10.08.11 / 12.08.11 / 100 / ED Cell, AITAM, Tekkali. / AICTE, New Delhi
10 / Business Skill Development Programme (SC and BC) / 30 / 22.08.11 / 22.09.11 / 30 / ED Cell, AITAM, Tekkali. / AICTE, New Delhi
11 / Industrial Motivational Campaign / 1 / 26.10.11 / - / 190 / ED Cell, AITAM, Tekkali. / MSME-Di,
Vizag
12 / Business Skill Development Programme (ST Students) / 30 / 27.10.11 / 27.11.11 / 25 / ED Cell, AITAM, Tekkali. / MSME-Di,
Vizag
13 / Training of Trainers (TOT) / 15 / 21.03.12 / 03.04.12 / 30 / ED Cell, AITAM, Tekkali. / MSME-DI, Hyderabad & SURE
14 / Entrepreneurship Awareness Camp / 1 / 15.12.12 / - / 100 / ED Cell, AITAM, Tekkali. / EDC, AITAM & I.N.D.I.A Trust
15 / TOT Follow up Programme / 1 / 02.01.2013 / - / 30 / ED Cell, AITAM, Tekkali / MSME-DI, Hyderabad & SURE
16 / Entrepreneurship Awareness Camp / 1 / 15.02.2013 / - / 100 / ED Cell, AITAM, Tekkali / EDC, AITAM
17 / Entrepreneurship Awareness Camp / 3 / 22.11.2013 / 24.11.13 / 100 / JNTU, KAKINADA / JNTU, KAKINADA
18 / Global Entrepreneurship Summit / 3 / 10.01.2014 / 12.01.2014 / 14 / IIT, Khargpur / IIT, Kharagpur
19 / Dream in Next Generation / 1 / 22.01.2014 / - / 12 / MVGRCE, Vizianagaram / Dream in Social Networks Pvt Ltd Banglore
20 / Investors Awareness Programme / 1 / 26.03.2014 / - / 100 / EDC, AITAM / FAPCCI -ICSI & GOI

Details of Publicationsin Journals: 24

Working Paper: 01

  1. Saumendra Das and Prasanta Kumar Padhy (2016), “Demographic Characteristics of Consumerstowards Selected Brands of Toothpaste”, accepted for publication in Volume 9 Issue 1(JULY, 2016) (Revised Volume 1 Issue 2, for
    Registrar of Newspapers for India) of Pacific Business Review
    International (ISSN 0974 438X).

National Journals: 04

  1. Saumendra Das and Prasanta Kumar Padhy (2015), “A Study On Role Efficacy And Engendering Trust On Performance Indicators”, Journal of Management and Science, Vol. 5, No. 1, March 2015, pp 1-6.
  2. Saumendra Das (2013), “Consumer’s Perception on Fairness Cream in India”, Journal of Research, Extension and Development, Vol. 1, No.11, July 2013, ISSN: 2319-1899, pp 64-66.
  3. Saumendra Das., Venu Gopal K and P.K.Padhy(2012), “Surprise and Regularity –An Advertisement Creativity Approach”, ACROPOLIS- SODHA GANGA,Vol. 2, No. 1, Jan- Dec 2012, ISSN: 2250-303X., pp 35-41.
  4. Saumendra Das., Prof. Prasanta Kumar Padhy and Prof. A.S.C Patnaik (2011), “The Golden Glow of India: A Financial Perspective” Management Page, Bi-Annual Journal of RCEM, Bhubaneswar, Vol. 2, No. 1, September 2011, ISSN 2236-220X, pp. 31-45.

International Journals: 17

  1. Dr. Saumendra Das and Mula Kurmarao (2016), “An Analysis on Hospitality Services in Four Points by Sheraton, Visakhapatnam”, Journal of Management in Manufacturing and Services (International), Vol.3, Issue.11, June 2016, ISSN: 2350-1480, pp.1-8.
  2. Dr. Saumendra Das and Ponnadas Suresh Kumar (2016), “Sales Promotion Effectiveness of Dairy Milk Products: A Case Study”, Journal of Management in Manufacturing and Services (International), Vol.3, Issue.11, June 2016, ISSN: 2350-1480, pp.9-21.
  3. Dr. Saumendra Das andPenta Avinash (2016), “Studying Point of Purchase Behaviour in Retail Store: A Case Study in Spencer Hyper, Visakhapatnam”, Journal of Management in Manufacturing and Services (International), Vol.3, Issue.11, June 2016, ISSN: 2350-1480, pp.22-36.
  4. Saumendra Das and N.Saibabu (2016), “Mismanagement of Women Empowerment in Modern India”, International Journal of Advanced Research in management and Social Sciences , Vol. 5, Issue.3, March 2016, ISSN: 2278 -6236, pp.101-116 Impact Factor: 6.284.
  5. Saumendra Das and Balaram Bora (2015), “Excellence in Service: A Review on Indian Banking Institutions”, Pacific Business Review International, Vol. 8, No. 4, October 2015, ISSN: 0974-438X pp. 66-75, Impact Factor: 4.029.
  6. Suresh Kumar Tamada, M. Mohan Kishore Sanjay, Varanase Chinmoy andSaumendra Das (2015), “Generalization Of Marketing Methodologies Into Financial Management” Asia Pacific Journal of Marketing & Management Review, Vol. 4, No. 5, May 2015, pp. 45-5, Impact factor: 0.645.
  7. Saumendra Das and N.Saibabu (2014), “Indian Constitution: An Analysis of the Fundamental Rights and the Directive Principles”, ARS - Journal of Applied Research and Social Sciences, Vol.1, Issue.17, December 2014, ISSN: 2350-1472", pp.59-67.
  8. Balaram Bora and Saumendra Das (2015), “QUALITY OF WORK LIFE –A LITERATURE REVIEW”,International Journal in Management and Social Science, Vol.03 Issue-03, (March, 2015), pp 106-115 Factor- 3.259.
  9. N.Saibabu., Saumendra Das and B. Sivakumar (2015), “Perception of Indian Youth Towards Fast-Food”, ZENITH International Journal of Multidisciplinary Research, ISSN 2231-5780, Vol.5,No. 1, JANUARY 2015, pp. 193-202., Factor: 3.567
  10. Saumendra Das and K. Vijayakumar (2013), “Empirical Evidence of Television Advertising Effectiveness on Selected Brands of Cellular Phones”, Pacific Business Review International, Vol. 6, No. 3, September 2013, pp 14-20. ISSN: 0974-438X pp. 66-75, Impact Factor: 4.029.
  11. Venu Gopal K., Saumendra Das and Dr M. Nagaraju (2013),“Business Made Easy By Affiliate Marketing”Journal of Business Management & Social Sciences Research (JBM&SSR) ISSN No: 2319-5614, Vol. 2, No.6, June 2013, pp.50-56. Impact Factor: 3.828.
  12. Venu Gopal K., Saumendra Das and Guntuboina Ravi Kumar, L.S, “Time Cycle of Festival Representing Cultural and Crop/ F.M.P of Tribal in Seethampeta Mandal, Srikakulam Dist. A.P”, Pacific Business Review International, Vol.5, No. 8, February, 2013, ISSN: 0974-438X pp. 29-32. Impact Factor: 4.029.
  13. Saumendra Das., A.S.C Patnaik and Prof. Prasant Kumar Padhy, “Social Context Of Indian Soap Operas And Women's Issues”, ZENITH International Journal of Multidisciplinary Research, Vol.2, Issue- 9, September 2012, ISSN 2231 5780, pp.219-226. Impact Factor: 3.567.
  14. Saumendra Das., Dr P.K.Padhy., Venu Gopal K., Santosh Ranganath N (2012), “Supply Chain Management : A Business Centric Approach” International Journal of Engineering and Technology(IJEAT)., Vol. 1,No. 1 August 2012, ISSN: 2249 -8958, pp.197-203 Impact Factor: 1.121.
  15. Saumendra Das and Prof. P.K Padhy, “ Brand Perception By Celebrity Endorsement”, International Journal of Advanced Research in Management and Social Sciences , Vol. 1, No.2, August 2012, ISSN: 2278 -6236, pp.79-93 Impact Factor: 4.400
  16. Venu Gopal K., Saumendra Das and Dr D.vishnu Murthy (2012), “Email Marketing: A Paradigm Shift To Marketing” International Journal of Advanced Research in management and Social Sciences , Volume1, no1, July 2012, ISSN: 2278 -6236, pp.101-116 Impact Factor: 4.400
  17. Venu Gopal K., Saumendra Das and Dr D.vishnu Murthy (2012), “Enhancement Of Advertising Options By Using Technology” International Journal of Marketing, Financial service and management Research , Vol. 2, No. 2, April-June 2012, ISSN: 2277-6788, pp.16-21 Impact Factor: 3.454.

Details of Book (Conferencepaper published): 03

  1. Published a research paper on “Anchor The Structural Changes In Corporate Culture (Vision 2020 Goals Of Coca Cola In India)- A Change Management Perspective” in Internal Conference On Human Resource Excellence In Global Scenario Held At Department Of Commerce, SRM University, Chennai On 27th August 2014, ISBN-13:978-81-8209-178-8.
  2. Published a paper entitled “Indian Banking: Then and Now” in UGC sponsored National Seminar on strategic services marketing in the comprehensive market scenario- challenges and opportunities on 27th & 28th September 2013 held at G.S College of Commerce, Wardha, Maharashtra, ISBN No. 978-81-927078-0-8.
  3. Published a research paper entitled “Time Cycle of Festival Representing Cultural and Crop/ F.M.P of Tribal in Seethampeta Mandal, Srikakulam Dist. A.P” in second international conference held at Acropolis Faculty of Management and Research, Indore, M.P on 27th December 2012.

Details of Conferences: 12

No / Conference/ Seminar / Year
1 / Participated and presented a paper on “Emerging Trend Banking and Insurance sector in post-globalization” held at Orissa Commerce & Economics Society, Berhampur on 26th November 2006. / 2006
2 / Participated one day national seminar on Management Education held on 28th December 2008 organised by Sun Institute of Technology & Management, Visakhapatnam / 2008
3 / Participated in a UGC sponsored National level seminar on “Entrepreneurship Development: challenges and prospectus” held on 22nd March 2009 organized by Department of Business Administration, Berhampur University, Odisha. / 2009
4 / Participated and presented a paper on “A Spotlight on the Invisible Indian Sports Women” in UGC sponsored National Seminar held at Govt. College for Women, Srikakulam, A.P on 9th & 10th September 2009. / 2009
5 / Participated in an International seminar held at DRIEMS Cuttack and presented a paper on “Promotion of Hospitality Service by Visitors Relationship Management in Indian Hotel Industry and its analysis by seven P’s of Service marketing” on 24th & 25th May 2009. / 2009
6 / Participated and presented a paper on “Business Viability- Supply Chain Management” in 4th International Conference held at Prestige Institute of Management Research, Indore (M.P) on 30th and 31st January 2010. / 2010
7 / Participated and presented a research paper on “Time Cycle of Festival Representing Cultural and Crop/ F.M.P of Tribal in Seethampeta Mandal, Srikakulam Dist. A.P” in second international conference held at Acropolis Faculty of Management and Research, Indore, M.P on 27th December 2012. / 2012
8 / Participated and presented a paper on “Consumer’s Perception on Fairness creams in India” in second international conference held at Sri Ganesh School of Business Management, Salem, Tamilnadu on 22nd February 2013. / 2013
9 / Participated and presented a paper entitled “Indian Banking: Then and Now” in UGC sponsored National Seminar on strategic services marketing in the comprehensive market scenario- challenges and opportunities on 27th & 28th September 2013 held at G.S College of Commerce, Wardha, Maharashtra. / 2013
10 / Participated and presented a research paper on “Anchor The Structural Changes In Corporate Culture (Vision 2020 Goals Of Coca Cola In India)- A Change Management Perspective” in Internal Conference On Human Resource Excellence In Global Scenario Held At Department Of Commerce, SRM University, Chennai On 27th August 2014 / 2014
11 / Presented a paper on “ Self Help Group” Away Forward to Rural Entrepreneurship” as SKSD MAHILA KALASALA, TANUKU 15th -16th February 2015 / 2015
12 / Presented a paper on “Excellence in Service: A review on India Banking” at AITAM, Tekkali 29th to 31st March 2015 / 2015
13 / Presented a paper on “Understanding Demographic Behaviour on Selected Brands of Tooth Paste” at Berhampur University 6-7 April 2015 / 2015

Personal Details:

Date of Birth : 21th Oct 1977

Father’s Name : Sri Sarat Chandra Das

Gender : Male

Marital Status: Married

Religion: Hindu

Nationality: Indian

Email:

Present Address:Dr. Saumendra Das

Senior Assistant Professor

MBA Department

Aditya Institute of technology & Management

K. Kotturu

Tekkali, Srikakulam Dist.

Andhra Pradesh-532201

Permanent Address: DR. SAUMENDRA DAS

S/o Sri Sarat Chandra Das

Kullad House, Srikrishna Nagar 4th lane

Lanjipalli, Berhampur (GM)-760008

Orissa, India

Ph: +91-9160322325; Cell No-91-9490762686

References:

Prof(Dr.) Prasanta Kumar Padhy

Professor, Department of Business Administration

Bhanja Vihar

Berhampur University Berhampur

Odisha-760007

India Cell No- 91-9437011997

Email: /

Declaration

I hereby declare that the above mentioned information is true and best of my knowledge and belief.

(Dr. Saumendra Das)