PRESS RELEASE
-FOR IMMEDIATE RELEASE-
01 March 2013
NOTE TO EDITOR: Please find the accompanying images of the exhibition for your usage. Alternative images, as well as radio scripts, are available on request.
Image captions:
Image 1 – Instituto Criança Nosso Futoro ‘False Promises’ by DDB Mozambique – Rest of Africa Print & Outdoor Gold winner.
Image 2 – Unilever ‘Skip. The Evolution of Washing’ by The Jupiter Drawing Room Cape Town – Gold winner in Temporary Structures.
Image 3 – Marmite ‘Blogger Drop’ by Machine – Silver Loerie winner in Dimensional Mail.
Image 4 – McDonald’s ‘Monsters’ by DDB South Africa – Campaign Craft Gold winner
Image 5 – The Loeries Travelling Exhibition at Markex
Press release starts
Loeries Exhibition at Concept Interactive
The 2013 Loeries Exhibition launches in Cape Town at Concept Interactive from 11 – 15 March.
Showcasing the most recent award-winning work in a gallery-style format, the exhibition provides the perfect platform for students and industry professionals to view the best brand communication from our region.
“As one of South Africa's leading design, web and media colleges, Concept Interactive is pleased and excited to welcome all creatives to our campus, as we host the first leg of the 2013 Loeries Exhibition. Each year Concept's studios are filled with the award-winning entries from the Loeries, creating an atmosphere that both evokes and inspires”, says Kyle Lenhardt, Director and Owner of Concept Interactive.
The exhibition travels throughout South Africa and to international destinations, stopping at educational institutions, expos, museums and public spaces with the aim to inspire and educate. The work on show depicts the innovative campaigns for winning brands across an array of disciplines, including areas such as architecture, publication design, PR communication, live events, TV, radio, print, digital and more.
The Loeries Exhibition at Concept Interactive
Dates: 11 – 15 March 2013
Open hours: 08:30 – 16:30, Monday - Friday
Address: 145 Sir Lowry Road, The Palms, First Floor, Woodstock
Contact Person: Chenelle Vester or Kyle Lendhardt
Tel: (021) 461 3371
The exhibition will remain in Cape Town for the month of April, visiting CityVarsity before venturing up north to The Vega School of Brand Leadership in Johannesburg. Full details of the exhibition’s route can be viewed at www.loeries.com.
Entries for the Loeries open on 15 March. All entry information, guidelines and preparation instructions will be available from this date. Enter before 15 April and receive a 10% discount. Entries close on 31 May. Winners will be announced at the awards during Loeries Creative Week Cape Town 16 – 22 September. Go to www.loeries.com for further information.
Major Sponsors
The major sponsors of the 2013 Loeries are The City of Cape Town, Western Cape Government, Gearhouse South Africa
Additional Sponsors and Official Suppliers
AAA School of Advertising, Adams & Adams Attorneys, ADreach, Antalis South Africa, Aon South Africa, Aqua Online, Backsberg, Barron, BEE Online, Cape Town Partnership, Cape Town Tourism, Cinemark, Commercial Producers Association, Egg Films, Funk Productions, Gallo Images, Google, Graphica, GreaterCapital, Greensky, Grid Worldwide, Hetzner, Mail & Guardian, Media Film Service, Newsclip, Paygate, Rocketseed, SABC, Skyrove, Sonovision, TBWA\Hunt\Lascaris Johannesburg, Times Media, Tsogo Sun, Ultra Litho, Wesgro, Woolworths
Important Loerie dates to diarise in 2013:
Loeries Exhibition Venues
Concept Interactive, Cape Town 11 – 15 March
CityVarsity, Cape Town 2 – 5 April
Vega, Johannesburg 15 – 19 April
OpenWindow School of Visual Communication, PTA 13 – 18 May
Stellenbosch Academy of Design & Photography 28 – 31 May
Markex, Sandton 11 – 13 June
Cinema Nouveau, Rosebank 15 – 19 July
Nelson Mandela Metropolitan University, PE 5 – 14 August
Tshwane University of Technology, Pretoria 26 – 30 August
Cinema Nouveau, V&A Waterfront 16 – 21 September
Oliewenhuis Museum, Bloemfontein 7 – 11 October
Important Loerie dates to diarise:
Migrate magazine – issue 16
Available at Exclusive Books & CNA stores
Call for Entries 2013:
Entries Opens: 15 March
Early bird deadline: 15 April
Entry Deadline: 31 May
Migrate magazine – issue 17
May 2013
Creative Week Cape Town 16 – 22 September 2013:
Judging Week at City Hall: 16 – 19 September
Loeries Seminar at City Hall: 20 September
The 35th Annual Loerie Awards at the CTICC: 21 & 22 September
Migrate magazine – issue 18
November 2013
For more information go to www.loeries.com
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For more information please contact:
Lebo Mohaule
Media Coordinator at the Loeries
011 447 6889