1st Circular Letter
IAMA 19th ANNUAL WORLD FORUM AND SYMPOSIUM
Budapest, Hungary – June 20-21, 2009
Europa Hotels & Congress Center
Draft Program of
Symposium Concurrent Sessions
and Posters
June 20, 2009 Session 1: 8:45 AM – 12:15 PM
COPENHAGEN BALLROOM (Level 1)
FAO WORKSHOP: Introduction Agribusiness and Agro-industries Development in Central and Eastern Europe
NICE ROOM (Level - 1)
FOOD CHAIN MANAGEMENT I.
Moderator: Jacques Trienekens, Wageningen University, NL
A Comparison of Dairy Supply Chains of Finland and the Baltic CountriesCsaba Jansik, MTT Agrifood Research Finland
Effects of Market Structure Changes on Dairy Supply Chain in SerbiaRade Popovic, University of Novi Sad, The faculty of Economics Subotica
A Study of the Producer-Industry Transaction in the Argentine Milk Chain. A New Institutional Economics Approach.Evangelina Dulce, School of Agronomy, University of Buenos Aires
Is the Pig Sales and Purchase Cooperation the Local Solution for the Global Challenge in Hungary?Peter Balogh, University of Debrecen
What they say is not what they do: exploring the gap between fair-trade consumers Luis Kluwe Aguiar, Royal Agricultural College
“Re-localizing pork production and supply: balance of power, politics, and the well-being of the pig”Rannia Nijhoff-Savvaki, Wageningen University
AMSTERDAM ROOM (Level - 1)
FINANCIAL RISK MANAGEMENT IN THE FOOD SYSTEM I.
Moderator: Francesco Braga, University Guelph, CA
Total Risk Management Process (TRMP) in Agrifood Supply Chain (ASC)
Farrukh Idrees, Farrukh & Co Investment and Marketing Consultants
Food Chains and Funding: Value Chain Development and Roles for Governments
David Sparling, University of Guelph
Ensuring Intra- and Inter-Organizational Relationship Survival under Exogenous and Endogenous Shocks and Distress: The Role of Social Capital and Agent Aspiration Levels
Brent Ross, Michigan State University
Proposal of a Method to Compare Potential Productive Regions
Federico Fonseca Lopes, Marketing & Strategic Projects and Research Center
The Triple Bottom Line: What is the Impact on the Returns to Agribusiness Stocks
Joshua Detre, Louisiana State University
New Generation of Standards and Potential Impacts of Food Borne Ill Incidence on Market Movements and Prices of Fresh Produce in the US
Marco A. Palma, Texas A&M University
BRUXELLES ROOM (Ground Floor)
QUALITY MANAGEMENT SYSTEMS IN AGRICULTURE AND FOOD INDUSTRY I.
Moderator: Zoltan Erdoes, HNC for EOQ, HU
Perspectives on Global Trends in Food Quality and Safety - Northern Hemisphere Importers and Southern Hemisphere Suppliers
Peter J. Batt, Curtin University of Technology
Standard Driven Rural Development:A General Equilibrium Model with Market Imperfections
Tao Xiang, University of Leuven
The Impact of Values on culture-specific Consumption Patterns and Marketing Strategies - a Comparison of German and Ukrainian Wine Consumers
Rewerts
Investments in Traceability Systems: Results from the German Food Industry
Matthias Heyder, Georg-August-University Goettingen
Assessing quality and safety of food & beverage products. An analysis of agribusiness enterprises in Tirana district/Albania.
Ilir Kapaj, Agriculture University of Tirana
Skills, Qualities and Experiences Needed for Future Leaders in Food and Agribusiness Industries of Armenia
Urutyan
STRASSBOURG ROOM (Ground Floor)
FOOD SECURITY AND SUSTAINABLE DEVELOPMENT I.
Moderator: Bernardo Pachecse Carvalho, Technical University Lisbon, PT
Sustainability in Food Networks. A framework for research
Melanie Fritz, University of Bonn
Partnerships in the global coffee chain: Supporting smallholder groups for a more sustainable coffee cup
Verena Bitzer, Utrecht University
New Business Model for Quality Supplies
Christina Steinbauer, Johann Heinrich von Thünen-Institut (vTI)
Environmental Sustainability in Food Production and Marketing: Trends and Challenges
Suku Bhaskaran, Victoria University
Consumption Patterns and Competition in the World Fertilizer Markets
Kyosti Arovuori, Pellervo Economic Research Institute
Economic Impacts of an Outbreak of HPAI and Potential Local Solutions
Kristyn Stone, USDA-APHIS
ROME ROOM (Ground Floor)
MANAGEMENT
Moderator: Hamish Gow, Michigan State University, US
Do Market Oriented Firms Demonstrate Clarity on Their Value Discipline? Evidence from Illinois Beef Producers
Eric Micheels, University of Illinois
Changes in Food and Agribusiness: An Approach from Lobby Theory and the New Institutional Economics
Facundo Neyra, School of Agronomy, University of Buenos Aires
Is trust necessary for collective agribusiness strategies?
Katia Figueroa Rodriguez, Colegio de Postgraduados
AGRIFOOD PRIZE SESSION I.
An Examination of Willingness to Pay for Improved Milk Quality in Northern Kenya Using Experimental Auction
DeeVon Bailey, Utah State University
Hispanic Consumers’ Preferences and Willingness-to-Pay for Pasture-Fed Beef in Virginia
Denisse Mainville, Virginia Polytechnic Institute and State University
Willingness to Pay Premium for Foods Produced in Taiwan and Country of Origin Labeling: Results from Auction Experiment
Chern
MAASTRICHT ROOM (Ground Floor)
NEW CHAIN STRATEGIES FOR DEVELOPMENT OF FARMER’S ENTERPRNEURSHIP I.
Moderator: Woody Maijers, InHolland University, NL
Business models to enhance farmers’ access to markets for high-value certified products
Pilar Santacoloma, FAO
Education and its effects on the development of an entrepreneurial profile among young people in agricultural regions: A Case Study at EARTH University
I Alvarado, EARTH University
World Soybean Production: Yield, Arable Land, and Long-term Projection
Tadayoshi Masuda, University of Illinois at Urbana-Champaign
Entrepreneurship in agricultural micro enterprises in West Pokot District, Kenya
Nicola Shadbolt, Massey University
Recommendations for restructuring food markets in the southern African region: Dynamics in context of the fresh produce sub sector
Leah Ndanga, University of Pretoria
Strategy and its Relationship to Restructuring in US Agricultural Cooperatives
Michael Boland, Kansas State University
REGE ROOM (Hotel Rege)
CASE CONFERENCE I.
Moderator: Mary Shelman, Havard Business School, USA
Introduction and Recent Case Studies of the Agribusiness Program
Mary Shelman, Havard Business School, USA
The Alltech Case Study
Aidan Connolly, Alltech Inc., USA
Telepizza, S.A
Antonio Garcia de Castro, Instituto Internacional San Telmo
How the Cookie Crumbles: The Case of Gluten-Free Cookies
Norbert Wilson, Auburn University
Trade, Standard and Vertical Coordination: Evidence from Rwanda Coffee Sector
Jean Chrysostome Ngabitsinze, University of Milan
Session 2: 1:30 PM – 3:00 PM
COPENHAGEN BALLROOM (Level 1)
FAO WORKSHOP: Introduction Agribusiness and Agro-industries Development in Central and Eastern Europe
NICE ROOM (Level - 1)
CASE COMPETITION PRELIMINARY
3 University Teams
AMSTERDAM ROOM (Level - 1)
CASE COMPETITION PRELIMINARY
3 University Teams
BRUXELLES ROOM (Ground Floor)
CASE COMPETITION PRELIMINARY
3 University Teams
STRASSBOURG ROOM (Ground Floor)
CASE COMPETITION PRELIMINARY
1 University and 2 MixedTeams
ROME ROOM (Ground Floor)
AGRIFOOD PRIZE SESSION II.
From wheat to bread: A price transmission model
Ramiro Costa, Buenos Aires Grain Exchange
Determinants ofPrices for EU Product Denonimation of Origin Cheeses Imported into the US
Michael Boland, Kansas State University
Economic investigation of zero-rating of VAT on meat: Implications for the meat value chain in South Africa
Andre Jooste, National Agricultural Marketing Council
MAASTRICHT ROOM (Ground Floor)
EXCELLENCE IN FOOD CHAIN
Moderator: Francis Declerck, Essec, FR
Development and maintenance of sustainable inter-enterprise relations in agri-food chains – Factors affecting relationship quality and stability dimensions
Christian Fischer, Massey University
The Hungarian Agricultural Excellence Award for Companies and Organization – Development of the Model and its Application
Pal Molnar, University of Szeged
Application of the Hungarian Agricultural Excellence Award by the PICK Szeged Meat Company
László Sutka, PICK Szeged Meat Company
REGE ROOM (Hotel Rege)
CASE CONFERENCE II.
Moderator: Mary Shelman, Havard Business School, USA
Economic and market connections of production and trade of organic foods
Zoltán Szakály, University of Kaposvár
Environmental conservation and coordination aspects - The Nature Conservancy Case Study in Brazil
Samuel Ribeiro Giordano, University of Sao Paulo
Klabin – Adding Value to the Agribusiness System: From Forest to Consumer
Christiane Rezende, PENSA
Session 3 – 3:30 PM – 5:00 PM
COPENHAGEN BALLROOM (Level 1)
FAO WORKSHOP: Introduction Agribusiness and Agro-industries Development in Central and Eastern Europe
NICE ROOM (Level - 1)
FOOD CHAIN MANAGEMENT II.
Moderator: Jacques Trienekens, Wageningen University, NL
Traceability development in fresh vegetable and fruit sector: Hungarian case
József Lehota, Szent István University
Export Chains of Fresh Apples in Qixia, Shandong China
Xiaoyong Zhang, LEI, Wageningen UR
Is Trust Necessary in Supply Chain Networks? - The role of trust in Hungarian Mórakert Cooperative
Török
Chain Coordination Mechanisms and Concerns in Sugar Industry in Punjab, India
Veena Goel, Punjab Agricultural University
Planning model supporting information and service agency in meat chains designing services in chain oriented health management
Schütz
Information Technology in Formulation of Transparency Strategies for Food Chain and Supply Management in Poland
Szymanowski
AMSTERDAM ROOM (Level - 1)
CUSTOMER ORIENTATION IN THE FOOD SYSTEM I.
Moderator: Agnes Szegedy-Fricz, Ministry of Agriculture, HU
Lifestyle and food consumption
Krisztián Lőrinczi, University of Debrecen
On The Use of Channel Incentive Programs: A Cross Country Analysis on the Crop Protection Industry in Brazil and USA
Luciano Castro, Markestrat Projects and Research in Marketing and Strategy
Factors influencing the consumer’s choice of retail store
Peter J Batt., Curtin University of Technology
Governance and Performance in a Micro-Sized Single Desk Seller
Nicola Shadbolt, Massey University
Power Shifts along the Supply Chain: Managerial Implications for Russian Agri-food Business
Belaya
Savoury dinners … or agro-marketing? How Slow Food movement relates to traditional food products
Zoltán Erdős, Qualiment Ltd
BRUXELLES ROOM (Ground Floor)
CONSUMER ACCEPTANCE AND BRANDING OF FOOD PRODUCTS I.
Moderator: Andras Seboek, Campden&Chorleywood, HU
Do private labels evoke customer loyalty in food retailing?
Wettstein
Consumer Awareness of Functional Foods
Zoltán Szakály, University of Kaposvár
Creating “Farmer-Owned Brands” for High-Quality Agricultural Products: Case Studies from a Mature and an Emerging Agricultural Sector
Roxanne Clemens, Iowa State University
Customer Branding: A Look at How Consumers Brand Fruit and Vegetables
Julie Pennington, University of Wisconsin-Eau Claire
Consumer Behaviour for Food Products in India
Kriti Bardhan Gupta, Indian Institute of Management Lucknow
An investigation into ethnic Asian food consumption in the Bristol area
Luis Kluwe Aguiar, Royal Agricultural College
STRASSBOURG ROOM (Ground Floor)
VALUE-ADDED FOOD MARKETING THROUGH CONSUMER STUDIES I.
Moderator: Zoltan Lakner, Budapest Corvinus University, HU
Assessing the relevance of different mechanism of country of origin effects on consumers willingness to pay
Conradin Bolliger, Federal Institute of Technology, Zurich (ETHZ), Switerland
Empirical Evidence of Consumers’ Willingness to Pay for Pasture-Fed Beef from In-Store Experiments
Denisse Mainville, Virginia Polytechnic Institute and State University
Factors influencing consumers’ choice of retail stores for fresh meat in Malaysia
Norshamliza Chamhuri, Curtin University of Technology
Modelling Wine Choice: Investigating the Determinants of wine choice among of the “Black Diamonds”
Leah Ndanga, University of Pretoria
Increasing Placement of Local Wines in Local Restaurants: A New Mexico Case Study
Sherida Elkins, New Mexico State University
Local Food Preferences of Restaurant Consumers
Jay Lillywhite, New Mexico State University
ROME ROOM (Ground Floor)
FOOD LABELLING AND NUTRITION INFORMATION FOR THE CONSUMERS I.
Moderator: Pal Molnar, University Szeged, HU
Study on Evaluation Index Model and Hierarchical Management of Food Quality and Safety
Ming Zhu, Shanghai Municipal Bureau of Quality and Technical Supervision (SMBQTS)
Strategic Responses to Front of Package Nutrition Labelling
Diogo M. Souza Monteiro, Kent Business School, University of Kent
The Importance of Labeling: Consumer Preferences toward Certification Labels in the Chile Industry
Jay Lillywhite, New Mexico State University
Comparing Premium Brand and Private Label Innovation Projects in a Food Processing company
Frances T.J.M. Fortuin, Food Valley Foundation, Wageningen
Geographical Indications: Implications for Agricultural Exporting Countries
Paul Riethmuller, University of Queensland
Food Labels: Assessing Awareness and Usage Level of Indian Consumer and Influences on Food Buying Behavior
Sushil Kumar, Indian Institute of Management Lucknow
MAASTRICHT ROOM (Ground Floor)
AGRICULTURALMANAGEMENT AND CONSUMER PROTECTION I.
Moderator: Doyle Baker, Food and Agriculture Organization, IT
The Political Economy of Nutrition and Health Standards in Food Markets
Johan F.M. Swinnen, K.U.Leuven/LICOS
What they say is not what they do: exploring the gap between fair-trade consumers
Luis Kluwe Aguiar, Royal Agricultural College
Relationship measures as indicators of chain performance: The case of the EU traditional food sector
Katrien Van Lembergen, Faculty of Bio-Science Engineering, Ghent University
Nestlé dpa: Expansion of the Shared Value concept in the Milk Chain
Danny Pimentel Claro, Ibmec São Paulo
Italian consumer attitudes toward products for well being: the functional foods market
Azzurra Annunziata, University “Parthenope” of Naples
Agri-Food Clusters and Competitiveness. Interventions in Two Pre-Clusters in Uruguay
Hernan Palau, School of Agronomy, University of Buenos Aires
REGE ROOM (Hotel Rege)
CASE CONFERENCE III.
Moderator: Woody Maijers, InHolland University, NL
To Go or Not to Go Buffalo
Elliot Currie, University of Guelph
Strategic Decision Making Under Uncertainty: Innovation And New Technology Introduction During Volatile Times
Michael Boehlje, Purdue University
Quality Line Carrefour
Decio Zylbersztajn, University of Sao Paulo
Paradigm shift in the floriculture sector by cooperation science/business
Jegen
Collective Actions in Food Chains: The Fundecitrus case in Brazil
Marcos Fava Neves, School of Economics, Business and Accounting of the University of São Paulo
Value-added increasing effect of rural development in the fresh fruit and vegetable sector: lessons learned and future possibilities
Anikó Juhász
June 21, 2009 Session 4 – 8:00 AM – 11:30 AM
COPENHAGEN BALLROOM (Level 1)
FAO WORKSHOP: Introduction Agribusiness and Agro-industries Development in Central and Eastern Europe
NICE ROOM (Level - 1)
INNOVATION IN THE FOOD CHAIN I.
Moderator: Frances Fortuinum, Wageningen University, NL
Entrepreneurial Behavior in Agri-Food Supply Chains: The Role of Supply Chain Partners
Brent Ross, Michigan State University
Potential for Organic Farming and Market linkages for Organic Produce: A Case Study of Western Gujarat (India)
Gurulingappa Koppa, Institute of Rural management Anand
Establishing market orientation on the level of an input supplier Of the food chain: How market oriented is the feed industry?
Stefanie Bröring, Wageningen University and Research Centre
Facing the global challenge to raise the innovation power of agrifood companies; Creating an optimal innovation assessment tool
Emiel Wubben, Wageningen University
Identification of possible futures in food chains