DEPARTMENT OF BUSINESS ADMINISTRATION
Introduction to Business: 3 credits/1st yr.
The content of this course includes: (1) business systems today, (2) forms of business ownership, (3) business and its environment, (4) international business, (5) human resources management, (6) financial management, (7) marketing management, (8) production and operations management, (9) functions of management, and (10) management information systems and computers. (Bertram Tan)
Behavioral Science: 3 credits/1st yr.
This course is designed to understand human behavior from a management point of view. Topics may include concepts in behavioral science, habitual domain, motivation, interpersonal and group dynamics, conflict management, leadership and communication. (Hui-Eng Tong)
Introduction to Industrial Engineering: 3 credits/1st yr.
Industrial Activity; Industrial Organization; Investment Type; Package Design; Manufacturing Process; Factory Location; Material Handling; Paper Joints; Job Assignment; Linear Programming; Transportation Method; Purchasing Policy; Inventory Control. ( Chaw-Kai Yang)
Economics (1)(2): 3 credits/1st yr.
The content of this course includes:
1. Microeconomics: (1) demand, supply, and market equilibrium, (2) household behavior and consumer choice, (3) the foundations of producer decisions making, (4) perfect competition and monopoly, (5) monopolistic competition and oligopoly, and (6) input demand: the labor and land markets.
2. Macroeconomics: (1) measuring national output and national income, (2) aggregate expenditure and equilibrium output, (3) government and fiscal policy, (4) demand and supply of money, (5) the labor market, unemployment, and inflation, (6) the budget deficit, stabilization policy, and inflation, (7) economic growth, and (8) the world economy. (Hsin-Hong Kang, Tim T.C. Yang)
Introduction to Computers and Their Use: 3 credits/1st yr.
Beginning course in what computers do, how they function, and how to use them effectively. Development of user knowledge/skills through hands-on experience with applications in BASIC, input/output devices, and PCs. (Yao-Chuan Tsai)
Calculus (1)(2): 3 credits/1st yr.
The content of this course includes: 1. Limit and Continuity 2. Derivatives 3. Applications of Differentiation 4. Antidifferentiation 5. The definite integral 6. Applications of integral 7. Transcendental functions 8. Infinite sequences and series 9. Functions of several variables 10. Multiple integration
Management: 3 credits/1st yr.
Traces the historical development and contemporary aspects of management. Emphasize management's ability to analyze, plan, coordinate and control the varied activities of organizational functions. In addition, the role of the manager as a decision-maker in a dynamic environment is examined. (Su-Chao C. Chang)
Taxation: 3 credits/2nd yr.
The course is divided into three parts: (1). General principles of taxation: tax quality, tax shifting, tax system, tax cannon, taxing organization and system of tax personnel; (2). Kinds of taxes: Income tax, customs duty, estate tax, commodity tax, business tax, land tax, and tax on consumption; (3). Reports of latest improvement upon theory and systems of taxation in other countries. (Chen-Gam Yau)
Microeconomic: 3 credits/2nd yr.
This course is designed to discuss consumer behavior, theory of production and cost, theory of firm and market structure, and input market. (Yaw-Bin Wang)
Administrative Tax Act and Regulations (Lecture): 3 credits/2nd yr.
To teach existing tax and customs duties and revenues law and regulation, along with the various tax leviable systems. In order to offer more advanced research and systems advantages and disadvantages, gains and losses, the course contents can be divided as such:
1. General Provisions: (1) Tax and customs duty, a basic concept, (2) Tax Act, their meaning and principles, (3) Tax laws, its establishing and developing, (4) Finance, Income and Expenditures.
2. Specific discussions: (1) Tax revenue substance laws, (2) Collection laws for taxes and surtaxes, (3) Tax relief laws, (4) Administrative add legal Proceedings involved in lawsuits, (5) Tax violations and punishments.
3. Specific tax designations: Unitary income tax for profit making by enterprises, Legacy tax, Land tax, House duty, Customs duty, Taxes on commodities, Business tax, Contract tax etc. All of which will be separately explained. (Chun-Lang Chen)
Statistics (1)(2): 3 credits/2nd yr.
Recommended Text: Basic Business Statistics (Concepts and Applications) by Mark L. Berenson and David M. Levine. Course Outlines:
1. Descriptive Statistics 2. Data Collection and Data Presentation 3. Basic Probability 4. Random Variables and Probability Distributions 5. Sampling Distributions 6. Estimation 7. Hypothesis Testing 8. The Analysis of Variance 9. Nonparametric Methods 10. Linear Regression Model and Correlation 11. Index Numbers and Time Series
Organizational Behavior: 3 credits/2nd yr.
This course investigates individual and group behavior for operational effectiveness in the organization. Basic concepts of personality, learning, perception, decision, motivation, communication, conflict and leadership. ( Shuang-Shii Chuang)
Marketing Management: 3 credits/2nd yr.
A managerial approach to the study of marketing. Emphasis is on the nature and scope of the marketing manager's responsibilities and marketing decision making. The content of this course includes: (1) the core concepts of marketing, (2) analyzing marketing opportunities, (3) selecting target markets, (4) designing marketing strategies, and (5) marketing management. ( Wann-Yih Wu)
Operations Research: 3 credits/2nd yr.
The second in a two-course sequence in quantitative methods is often called operations research or management. Emphasis is placed on the application of methods through the use of case studies. Topics are selected from Markov process, queuing theory, inventory models, simulation, linear programming, dynamic programming and statistical selection theory. The intent is to develop in the student an intuitive feel for the subject of quantification. Computer projects are required. (Quey-Jen Yeh)
Macroeconomics: 3 credits/ 2nd yr.
This course is designed to introduce the study of national income, income determination, the supply of money, the demand for money, AD and AS, inflation, and unemployment. (Yaw-Bin Wang)
Human Relationship Management: 3 credits/2nd yr.
Emphasis is placed on problems and theories of organizational behavior. Topics include issues such as knowing oneself, getting along with people, motivating people, tolerance and understanding, arts of listening, arts of speaking, handling confrontation, etc. (Hui-Eng Tong)
Introduction to Management Sciences: 3 credits/2nd yr.
An introduction to modern quantitative methods is often called operations research, or the management science of decision making; it covers decision theory, payoff matrixes and decision criteria, inventory problems under risk, linear programming, mathematical model building, statistical decision theory. This course is designed to prepare the student to make a variety of decision analyses of business problems as well as recognize a problem requiring the application of these methods. Computer projects are required. (Quey-Jen Yeh)
Production and Operations Management: 3 credits/2nd yr.
The content of this course includes:
1. Introducing new products and services 2. Total quality management 3. Process design 4. Technology management 5. Job design and work measurement 6. Capacity 7. Location 8. Layout 9. Forecasting 10. Materials management 11. Aggregate planning 12. Master production scheduling 13. Material requirement planning 14. Just-in-time systems 15. Scheduling 16. Project scheduling and control (Bertram Tan)
Money and Banking: 3 credits/2nd yr.
This course is designed to introduce money, financial systems, financial markets, and banking structure. It also discusses the determination of interest rates, monetary theory, and monetary policy. ( Yaw-Bin Wang)
Synopsis to Civil Code: 3 credits/3rd yr.
The Concepts of Chinese (R.O.C.) Civil Code is teaching legal basics between individual and social-economic property and status laws and also indicating its relationships.
The civil code can be divided into 5 categories; the general provisions of the civil code, debts, the law of realty, relatives and inheritance. (1) General Principles: Divided into 7 Chapters. (2) Debts: 6 Chapters with 24 Sections. (3) The law of realty divided into general Principles, Security interest, Seisin and detentional rights, etc. (4) Relatives: Divided into 6 Sections of general Principles, marriage, parents and sibling, legal guardian, support, home, family gatherings. (5) Inheritance: Divided into heir at law, a legacy of inheritance, last will and testament 3 chapters will be used for this.
There are two main parts in civil code that the first one is a real property concerned and the second is a relative concerned. Properties begin at contracts. A contract is a promise that creates a legal obligation. Every day of our lives we enter into contracts. We do this when we buy a newspaper, a meal, groceries, or an automobile. Most contracts are simple everyday affairs that are forgotten when completed and that cause no trouble. It is the one contract in a thousand that becomes a problem and requires legal attention. Marriage is also a civil contract entered into by both parties. The marriage contract differs from ordinary contracts in that it cannot be dissolved by the parties but only by the sovereign power of the country. It is the law in all Western countries and China, Taiwan, Japan, Korean etc that the marriage relation can exist only between one man and one woman at one time hence only a monogamous marriage is legal. (Chun-Lang Chen)
Business Applications in COBOL: 3 credits/3rd yr.
Provides experience in analysis, design, and writing COBOL programs. Business applications for file processing techniques are emphasized. Stressed topics on structured programming, system analysis and interactive/form design. (Yao-Chuan Tsai)
Financial Management: 3 credits/3rd yr.
Corporate financial management is the study of how a firm raises and applies funds in order to maximize values. Major themes of investigation include the fundamental concepts of financial management, financial analysis, capital budgeting, strategic long-term financing and operational funds management. (Shuang-Shii Chuang)
Commercial law (1)(2): 3 credits/3rd yr.
To introduce the current Chinese (R.O.C.) existing Commercial law and Business Law. Also explaining and describe the legislatures concerns, each law separates cause and their relations to each other, and the use of these main points showing precedents in other nations and compare their differences advantages and disadvantages. This curriculum discusses the past and current law code, also looks for future new trends. Besides classroom lectures there will be reactive problems to work. Chinese Commercial Law contents contain separate general discussions; Corporative ACT (Company law), law of negotiable instruments, Maritime Law and Insurance Law. A corporation is a legal "person" composed of one more natural person and is an entirely separate and distinct entity from the individuals who compose it. The advantages to businessmen of incorporation over other forms of business organization are limited liability, permanency, and flexibility. Once a stockholder has been paid for his stock in the corporation, he is not usually liable to creditors of the corporation. Thus, businessmen can put money into a corporate venture and run the risk of personal liability if the venture fails. The corporation may continue indefinitely no matter what happens to its original stockholders.
There are many different kinds of corporations, among them public, municipal, and private corporations; stock and membership corporations; and foreign and domestic corporations. Different legal rules determine the power of liabilities, and privileges of each classification of corporation. (Chun-Lang Chen)
International Trade Theory: 3 credits/3rd yr.
The content of this course includes:
1. Foreign exchange market, exchange rates, and the balance of payments.
2. Open-economy macroeconomics: adjustment in the balance of payments and domestic stability, (1) The price adjustment mechanism under a flexible and a fixed exchange, (2) the income adjustment mechanism and synthesis of automatic adjustments, (3) open-economy macroeconomics: adjustment policies, (4) the monetary and portfolio balance approaches, (5) flexible versus fixed exchange rates, and (6) the international monetary system, past and present. (Hsin-Hong Kang)
Intermediate Accounting (1)(2): 3 credits/3rd yr.
Accounting is the process of identifying, measuring, and communicating economic information to permit informed judgements and decisions by the users of the information. Furthermore, Accounting is a service activity. Its function is to provide quantitative information, primarily financial in nature, about economic entities that are intended to be useful in marketing economic decisions-in marketing reasoned choice among alternatives courses of actions.
1. Development of Accounting Theory
2. Improvement of Accounting Procedure
3. Introduction of Financial Statements
4. Comparison of Various Assets Evaluation Approaches
5. Accounting for Liabilities & Owner's Equity
6. Prepare Statement of Cash Flows
7. Accounting for Income Taxes
8. Accounting for Accounting Changes & Accounting errors
9. Approach of Basic Financial Statement Analysis
Business Japanese: 3 credits/3rd yr.
The content of this course includes basic grammar and conversation. (Sui-Ta Tsai)
Management Information: 3 credits/3rd yr.
The objective of this course is to teach students how to integrate computer technology into the business environment, especially how to use computers to improve the efficiency and effectiveness of managerial work. Topics include information systems design, office automation, electronic mail system, examples of application systems, and the use of packages such as SQL and LOTUS. To stimulate the interests of students, discussion sessions and oral reporting may be employed. (Hae-Ching Chang)
International Trade Practice: 3 credits/3rd yr.
The content of this course includes: (1) steps of import-export trade, (2) terms and conditions of the transactions, (3) trade contract, (4) export permits, (5) import permits, (6) credit and UCP, (7) settlement of exchange and negotiation, (8) operations of customs, (9) ocean transportation, (10) marine cargo insurance, (11) trade disputes and claims, and (12) commercial arbitration. (Chwan-Yi Chiang)
International Financial Management: 3 credits/3rd yr.
The increasing importance of international finance is evidenced by the internationalization of business firms and the global integration of financial markets. This course discusses how a firm rises to international financial markets, reduces exchange rate risk, lowers cost of capital and then maximizes the value of the firm. Topics include international financial environment, exchange rate management, international financing decisions, and international investment decisions. (Hsinan Hsu)
Business Policy: 3 credits/4th yr.
The purpose of this course is to provide a comprehensive outline of what planning and policy developments are and how they are carried out in a business enterprise. The course includes the discussion of the nature of business policy, the phases and premises of policy planning processes, and the formulation of business policy and strategy. Students will participate in case studies that will permit them to experience some of the problems discussed in class. The course is a self-contained unit for those wishing a general understanding of top management policy making. (Ming-Tien Tsai)