Information and Participation Kit

P.O. Box 5410831-800-579-8806 or 816-496-2308

Cincinnati, OH45254Fax 513-527-8801

Thank you for your interest in the E-COAT MARK program

The E-COAT MARK has been created in response to Association membership surveys indicating the need for increased consumer awareness about the reasons many products (such as cars or lawn & garden equipment) last longer than ever before.

When making a purchasing decision, consumers seek out durable products that look good and will withstand wear and tear. Often, electrocoat is the coating that protects those products from rapid deterioration. Although the E-Coat finish isn’t always the topcoat seen on products, it provides the overall protection required to make products last longer.

The E-COAT MARK will visibly identify products that have an electrocoat finish and will help manufacturers and retailers sell products.

The Electrocoat Association is currently launching a two-fold public relations program.

The first part of the program is designed to help E-Coat suppliers sell the benefits of this finishing process to manufacturers. Coatings Suppliers and Coating Applicators are encouraged to join the program, use the MARK, and actively pursue new avenues for applying E-Coat.

The second part of the program is designed to encourage consumer awareness and purchase of electrocoated products. The goal of this phase is to educate consumers so they will choose E-Coated products over non-E-Coated ones. We know you will want to help them identify and purchase your electrocoated products.

Enclosed you will find the items needed to make the program work best for you and your company:

E-Coat MARK participation form
Graphic guidelines for using the MARK
Graphic logo sheet containing printouts of the MARK
Promotional information for using the MARK
Order form for stickers of the MARK

Download your print-ready and web-ready E-COAT MARK logos by going to

Please don’t hesitate – complete and return the participation form today so you can start using the MARK right away! There is no cost to participate in the program. We do, however, keep track of those companies using the MARK.

Once again, thank you for your interest in the E-COAT MARK program and we hope you will soon join us in actively promoting electrocoated products. Please call me if you have any questions.

Best Regards,

Karen McGlothlin

Executive Director

P.O. Box 5410831-800-579-8806 or 816-496-2308

Cincinnati, OH45254Fax 513-527-8801

E-COAT MARK Participation Form

Please complete and return to Association Headquarters listed above.

Company Name

Contact PersonTitle

Signature

Address

CityStateZip

Telephone No.Fax No.

E-Mail Address

Company Web site

Description of Business

(You may attach a separate sheet to describe your products, services, capabilities, etc. to give more detail.)

Types of products your company E-Coats

Guidelines for using the MARK

 Use the MARK to identify electrocoated products or your company’s involvement in the electrocoating industry.

 The MARK should be reproduced using the enclosed logo sheet and/or logo provided by the Association. Revision of the MARK or incorporation of your company logo or name into the MARK is not permitted.

 The Electrocoat Association logo should not be incorporated into the MARK, as it is a separate identity.

 Use of the MARK does not in any way endorse the product or the quality of the product to which it is attached. The MARK should not be used to certify, warranty or guarantee products.

 The Electrocoat Association assumes no liability for any claims, actions, injuries, or legal issues related to the manufacture, sale, or use of any product carrying the MARK or claiming to carry the MARK. Individuals and companies using the MARK agree to hold The Electrocoat Association and its employees harmless from any such liability.

 The Electrocoat Association has the right to rescind permission to use the MARK if any guidelines are violated.

Please keep a copy of this form for your records.

Graphic Guidelines

E-COAT MARK artwork is provided in these formats:

 Camera-ready art: see Graphic Logo Sheet included in this package.

 Print-ready and web-ready art: can be downloaded in PDF format to use in print media and in GIF format to use on your web page.

To download, please go to:

**GIF files are provided for use on web sites only because they are lower resolution and work well in this format. Please do not use GIF files in print media, as the resolution is too low for acceptable reproduction.

Colors – The colors for the MARK are:

2-Color version: Black and PMS 186

4-Color process: Convert PMS 186 to CMYK -0/100/81/4

For one-color images, black is suggested

Sizing – The MARK may be used as large or small as desired, as long as it is clearly legible.

Positioning – The MARK must be positioned separate from company trademarks/logos/brand names. It also must be positioned separate from the Electrocoat Association logo.

If you need assistance, please contact the Association.

Marketing / Promotion

Thank you for participating in the E-COAT MARK Program. Our goal is that use of the MARK will help create demand for your products and increase your sales. Here are some ways you can use the MARK in your advertising and promotion:

 Display the E-COAT MARK on these items:

E-COAT MARK Sticker Order Form

Please send me the following quantity of E-COAT MARK stickers:

Cost includes shipping.

 500 stickers for $20

 1,000 stickers for $35

stickers (write in qty.) for $35 per 1,000

Name

Company

Address

City, State, Zip

PhoneFax

Payment:

 Check enclosed Visa MasterCard American Express

Credit Card No.Exp. Date

Name as it appears on card

Signature