Job Description: Marketing Assistant (funding reviewed March 2016)
Job Title: Marketing Assistant
Salary: £20k pro rata
Conditions: Refer to Staff Handbook for full details
Holidays: 20 days + 6 fixed and 6 floating public holidays. Pro rata
Hours of work: 21 hours
However there will sometimes be a requirement for evening or weekend work for which
Time-Off-In-Lieu system operates.
Responsible to: Finance & Administration Manager
Screening: The post is subject to satisfactory references and completion of self-disclosure form.
Overview: The primary purpose of this role is to further assist the development of OPAL, East Dunbartonshire’s information service for adults. It will build the brand, profile and influence of OPAL and assist in practical ways the uptake of OPAL to potential service users. OPAL is a partnership between Ceartas, East Dunbartonshire Voluntary Action, East Dunbartonshire Citizen Advice Bureau, Carers Link East Dunbartonshire.
In addition the post will assist the delivery of media & marketing work to raise awareness of Ceartas services including Shine Partnership activities to enable a greater uptake of advocacy.
Task Description
1. To develop a Media and Communications strategy & action plan for OPAL consistent with its agreed outcomes
2. To develop and assist the delivery of a Media and Communications Action Plan for OPAL
3. To work with other professionals and key stakeholders to produce suitable materials for OPAL.
4. To assist in updating Ceartas’ promotional materials, website and social media as required
5. To assist in developing the organisation’s e bulletin and Member’s newsletter
6. To assist in updating Shine Partnership promotional materials and supporting events as required
7. To participate in, Board meetings and other meetings as directed by the management team.
8. To attend training sessions as appropriate to the post.
9. In conjunction with the management team ensure that the appropriate systems are in place to monitor and review the impact of services delivered
10. Any other task that may be reasonably requested of the post.
Marketing Assistant Person Specification
Essential Desirable
Experience
Understanding of the voluntary sector’s structure & diversity √
Understanding of issues concerning people using health and social work services √
Knowledge of local community/East Dunbartonshire √
Experience of public speaking and presentations √
Current knowledge of Health Services & structure √
Current knowledge of Social Work services & structure √
Experience of multi-media and social networking channels √
Ability to develop and implement media activity & effective communications √
Personal Skills or Qualities
Excellent IT skills particularly Microsoft Office √
Willing to work within a developing organisation √
Reliable √
Enthusiastic √
Creative and good at problem solving √
Ability and/or willingness to travel √
Proven ability to recognise and act on opportunity √
Communication Skills
High degree of written and verbal skills √
Experience of working with people from ethnic minorities √
Good listening skills √
Ability to communicate well with a wide range of people √
Proven ability to network and build relationships √
Education
Degree or further educational qualification √
Evidence of learning and personal development √
People Experience (experience of working with at least one of undernoted groups)
Working with Older people
Working with individuals with dementia
Mental Health
Learning Disabilities
Physical Disability
Sensory Impairment
Multiple/Complex disabilities
Behavioural Difficulties
Drug, Substance or Alcohol Abuse
1