COMMUNICATION 2017, February 20th

Custom strenghthens partnership with LCR HONDA Team and chooses to tell about herself directly from the bike fairing

PARMA, February 20th, 2017. Custom S.p.A. choices LCR HONDA Team and put herself in pole on Cal Crutchlow’s bike fairing. The Group comes back on tracktogether with LucioCecchinello’s Team taking the opportunity to give continuity to the adventure started last year.

“Dynamism, technology but also humility, performance, shared values and important facets for both realities – Carlo Stradi, President of Custom SpA Group, declares – a deep and intense share, big passion but most of all a hugecommitment. We strongly trust on talent, but we are at same time convinced that without commitment you can not aspire important goals; it is showed by goals obtained by the Group in 25 years of activity, leader in several fields highly specialized and vertical, targeted to cash point automation and from 2015 to consumer side.

“We have several similitudes with LCR HONDA Team, we love challenges, strong emotions, technology and we want to win. We strongly trust that there is nothing better than 18 MotoGPTM races in 4 continents together with LCR Team to introduce the Group and to develop a series of integrated communication activities and active involvement of our target audience”, Carlo Stradi continues.

The partnership includes also two moments of meeting with buyers, managers, concessionaries, distributors and dealers; the first on the occasion of Mugello Italian Grand Prix and the second at San Marino Grand Prix with an event that will involve more than 200 guests. A “custom-made” approach that brings direct contact initiatives totally new during each GP, scheduled on racing calendar.

WHO WE ARE

Founded in Parma in 1992 by Carlo Stradi and Alberto Campanini, it has arrived at 25 activity years among successes and innovations. The company is today a landmark at international level on design and implementation of printing and scanning mecatronic solutions, offering a wide range of products for “services to the public” automation. 6 B.U. in vertical markets for a strategic activities diversification:

AVIATION Boarding pass & baggage Tags (printers and scanners)

B2C Phonesi, Smartphonse and App

GLB Gaming, Lottery & Betting (printers and scanners)

POS / RETAILPcPos & Cash registers (fiscal and not fiscal markets)

SELF - SERVICE / INDUSTRIAL Professional devices (printers and scanners)

TICKETINGAutomation for Eventsi, Transportand Parking

Contacts:

CommunicationManager: Alessandro Mastropasqua

Tel. 0521.680111 - Mob. +39 334 6896730 -

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