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HOLLYWOOD PREMIERE AT AUSTRALIAN MOTOR SHOW

The Australian International Motor Show will not just be the venue for the Australian and New Zealand debut of the Ferrari California, it will also the first local opportunity to see the latest opus from renowned Hollywood director, Michael Mann on 9 October 2008 – and the star of the film will be on the stand.

The director of films such as Miami Vice, Heat, Ali and Collateral has made a stunning film set against the extraordinary natural backdrop of the Californian coastline inspired by the emotions of driving the new Ferrari California.

Shooting took place in late July in the Mount Tam area between San Francisco and Sausalito, at Half Moon Bay and in the San Mateo National Forest and featured two Ferrari Californias negotiating the breathtaking roads and highways that have made California such a firm favourite with sports car enthusiasts.

The video beautifully depicts the sporting prowess of the new car, the exceptional driving pleasure and fun behind the wheel and its exceptional onboard comfort and versatility.

The colours used for the two cars – Rosso Corsa for one and Azzurro California for the other – were carefully chosen: red is the iconic Ferrari colour, of course, while this shade of blue is one of the typical colours of the famous 1960s Spiders and also the same one used on the car exhibited at the New York Auto Show in 1962. The Azzuro California car is the car that will be featured on the stand at the Australian International Motor Show, which opens on 9 October 2008.

Michael Mann, who has directed hit films such as Miami Vice, The Last of the Mohicans, Heat, Ali and Collateral, is himself a major Ferrari enthusiast. His first Ferrari was a 308 which he purchased in Belgium in 1970. He followed this up with a Testarossa in 1985 and then a 550 Maranello. Mann has also driven two Ferrari Challenges. Right now he is the proud owner of a 599 GTB Fiorano which he uses regularly.

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For further information, please contact

Kevin Wall
/ Tel: +61 2 9701 8000
General Manager, European Automotive Imports / Fax: +61 2 9701 3555
Official Ferrari importer Australia & New Zealand / E:
Edward Rowe
/ Tel: +61 2 9701 8000
Public Relations Manager / Fax: +61 2 9701 3555
European Automotive Imports / Mob: +61 407 913 244
Official Ferrari importer Australia & New Zealand / E:
EUROPEAN AUTOMOTIVE IMPORTS PTY LTD
Street Address: Heritage Building, Campus Business Park, 350 Parramatta Road, Homebush NSW 2140 Australia.
Postal Address: Ateco Automotive Pty Ltd, Locked Bag 260, Silverwater, NSW 1811, Australia
A.B.N. 79 115 107 189
EAI Media web site: Australia: http://media.ateco.com.au/
New Zealand: http://media.ateco.co.nz/

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Release Number: Ferrari_328

Date of Issue: 3 October 2008. Time of Issue: 17:31:08