Note: Dealer name should be a hyperlink to the dealer’s website
Template 1Title: 1st email <30 minutes - includes info requested by prospect
Subject line: Response from [DEALER NAME] [PHONE NUMBER]
[MB Vehicle Image Inserted as header]
To: [CUSTOMER FULL NAME]
From: [SALESPERSON FULL NAME]
Re: [DESIRED VEHICLE]
Thank you for your inquiry and for considering [DEALER NAME] for your vehicle purchase. Mercedes-Benz vehicles are among the finest automobiles made in the world.
Per your request, I’ve gathered pertinent information regarding the vehicle you inquired about, as well as several additional choices that you may want to consider. The first vehicle listed in the table below is the [MAKE] we have available that comes closest to the specifications you submitted, the next 3 vehicles listed have been specially selected for your consideration and are available for your inspection and a demonstration drive:
Year / Make / Model / Color / Stock # / MSRP / Lease/Mo.2005 / Mercedes-Benz / E500W / Black / 1234 / $52,990 / $748*
2004 / Mercedes-Benz / E500W / Black / 2345 / $47,490 / $698*
2004 / Mercedes-Benz / E420W / Blue / 6789 / $45,490 / $648*
2005 / Mercedes-Benz / E500W / Silver / 3456 / $54,680 / $798*
At [DEALER NAME], total customer service is our top priority, and I’m very happy to have this opportunity to serve you. I believe the information in the table above will initially address the basic questions within your online inquiry. In order to provide you with the world class service that Mercedes-Benz is known for, I will be personally contacting you to ensure that any additional questions you may have are answered.
Once again, thanks for your interest in Mercedes-Benz automobiles, and the opportunity to earn your business.
Sincerely,
[SALES PERSON NAME]
[DEALER NAME]
[INSERT SALESPERSON PHONE NUMBER]
*Lease Payments quoted are based on 36 months, 10% Cap Cost reduction in cash or trade. Please refer to terms and conditions disclosure available at our dealership for important details and other associated fees due at time of delivery. Subject to Terms and Credit Approval by Mercedes-Benz Credit Corporation.
Note: Dealer name should be a hyperlink to the dealer’s website. Template 2
Title: 1st email if info requested can't be provided till later
Subject line: Thank you for your inquiry; [DEALER PHONE NUMBER]2
[MB Vehicle Image Inserted as header]
To: [CUSTOMER FULL NAME]
From: [SALESPERSON FULL NAME]
Re: [DESIRED VEHICLE]
Thank you for your inquiry and for considering [DEALER NAME] for your automobile purchase. Mercedes-Benz vehicles are among the finest automobiles made in the world.
At [DEALER NAME] total customer service is our top priority and I’m very happy to have this opportunity to serve you.
In order to best address the questions and/or concerns you’ve related within your e-mail, I require a short period of time to assemble the information you desire. I thank you in advance for your patience. In the meantime, I invite you to explore our website at [INSERT URL] – or to visit us personally.Be assured that I will contact you just as soon as I have completed compiling the information you’ve requested.
Once again, thanks for your interest in Mercedes-Benz automobiles, and the opportunity to earn your business.
Sincerely,
[SALES PERSON NAME]
[DEALER NAME]
[INSERT SALESPERSON PHONE NUMBER]
Note: Dealer name should be a hyperlink to the dealer’s website
Template 3
Title: 24hr response to info init reqd,1st response sent
Subject line: Mercedes-Benz inquiry; [DEALER PHONE NUMBER] 3
[MB Vehicle Image Inserted as header]
To: [CUSTOMER FULL NAME]
From: [SALESPERSON FULL NAME]
Re: [DESIRED VEHICLE]
Thank you again for expressing an interest in Mercedes-Benz vehicles. I hope you received my initial response. Per your request, I’ve enclosed all pertinent information available.
I believe this information will address the basic questions and/or concerns related within your e-mail. I will be personally contacting you to ensure that any additional questions you may have are answered.
I hope I have been successful in simplifying your automotive shopping experience, and have effectively provided the information you require. Please be assured your consideration of Mercedes-Benz automobiles and your choice of [DEALER NAME] are both sincerely appreciated.
Of course, the best way to experience a Mercedes-Benz is to get behind the wheel. I will be contacting you shortly to schedule a test drive.
Again, thank you for your interest in Mercedes-Benz automobiles, and your consideration of [DEALER NAME] for your automobile purchase.
Sincerely,
[SALES PERSON NAME]
[DEALER NAME]
[INSERT SALESPERSON PHONE NUMBER]
Note: Dealer name should be a hyperlink to the dealer’s website
Template 4
Title: 24 hr response if info req provided & this is follow-up
Subject line: Mercedes-Benz inquiry; [DEALER PHONE NUMBER] 4
[MB Vehicle Image Inserted as header]
To: [CUSTOMER FULL NAME]
From: [SALESPERSON FULL NAME]
Re: [DESIRED VEHICLE]
I would like to thank you for your interest in Mercedes-Benz automobiles and your consideration of [DEALER NAME] for your automobile purchase. I hope that the information I provided in my e-mail effectively addressed your questions and/or concerns.
Because customer service is a top priority at [DEALER NAME], I’ve taken the initiative to include some additional information about the product(s) in which you’ve expressed interest. I hope that this will be useful to you during your vehicle purchase process.
Of course, the best way to experience a Mercedes-Benz is to get behind the wheel. I will be contacting you shortly to schedule a test drive.
Again, thank you for your interest in Mercedes-Benz automobiles, and your consideration of [DEALER NAME] for your automobile purchase.
Sincerely,
[SALES PERSON NAME]
[DEALER NAME]
[INSERT SALESPERSON PHONE NUMBER]
Note: Dealer name should be a hyperlink to the dealer’s website
Template 5
Title: 36 hr response generic response
Subject line: Mercedes-Benz; [DEALER PHONE NUMBER] 5
[MB Vehicle Image Inserted as header]
To: [CUSTOMER FULL NAME]
From: [SALESPERSON FULL NAME]
Re: [DESIRED VEHICLE]
I would like to thank you for your interest in Mercedes-Benz automobiles and your consideration of [DEALER NAME] for your automobile purchase. I hope that the information I provided in my e-mail effectively addressed your questions and/or concerns.
Of course, the best way to experience a Mercedes-Benz is to get behind the wheel. I will be contacting you shortly to schedule a test drive.
Again, thank you for your interest in Mercedes-Benz automobiles, and your consideration of [DEALER NAME] for your automobile purchase.
Sincerely,
[SALES PERSON NAME]
[DEALER NAME]
[INSERT SALESPERSON PHONE NUMBER]
Note: Dealer name should be a hyperlink to the dealer’s website
Template 6
Title: 5 day response if info requested has been supplied
Subject line: Mercedes-Benz thanks you; [DEALER PHONE NUMBER] 6
[MB Vehicle Image Inserted as header]
To: [CUSTOMER FULL NAME]
From: [SALESPERSON FULL NAME]
Re: [DESIRED VEHICLE]
I thought I would take a moment to drop you an “e-line” in order to confirm that you received the information you requested. I hope that I was able to effectively address your questions and/or concerns, and that I was successful in simplifying your automobile shopping experience.
I would also like to offer my assistance if there is anything additional I can do to make your shopping experience easier or more pleasant. I would be delighted to meet with you, at your convenience, to personally introduce you to our facility and our staff.
Once again, thanks for this opportunity to earn your business. If you have any additional information or purchase consideration needs, I will be more than happy to assist you. I look forward to speaking with you personally, and the opportunity to demonstrate my own – as well as [DEALER NAME]’s –commitment to customer satisfaction.
Sincerely,
[SALES PERSON NAME]
[DEALER NAME]
[INSERT SALESPERSON PHONE NUMBER]
Note: Dealer name should be hyperlinked to dealer’s web site
Template 7
Title: MBUSA Immed. Response
Subject line: Mercedes-Benz thanks you;[DEALER PHONE NUMBER] 7
[MB Vehicle Image Inserted as header]
To: [CUSTOMER FULL NAME]
From: [SALESPERSON FULL NAME]
Re: [DESIRED VEHICLE]
Thank you for your inquiry and for considering[DEALER NAME] for your automobile purchase. I will get back to you as soon as possible to address your request.
Mercedes-Benz vehicles are among the finest automobiles made in the world.
At [DEALER NAME], total customer service is our top priority, and I’m very happy to have this opportunity to serve you.
Once again, thanks for your interest in Mercedes-Benz automobiles, and the opportunity to earn your business.
Sincerely,
[SALES PERSON NAME]
[DEALER NAME]
[INSERT SALESPERSON PHONE NUMBER]
Note: Dealer name should be hyperlinked to dealer’s web site
Template 9
Title: MB-BDC Appointment Confirmation
Subject line: Appointment Confirmation;[DEALER PHONE NUMBER] 9
[MB Vehicle Image Inserted as header]
To: [CUSTOMER FULL NAME]
From: [SALESPERSON FULL NAME]
Re: Your Appointment Scheduled for: Saturday 4/18/2003 @ 10:00 AM
Thank you for setting aside time to meet with me at [DEALER NAME]. So that we make the best use of your time, I will be sure to have everything prepared in advance of your arrival. When you arrive at our dealership, please use the Customer Parking in fron of our showroom, then provide the receptionist located on our showroom floor with your name. She will have your customer portfolio and will page your product specialist.
Below is a map showing our dealership’s location. You may click anywhere on the map to open our web site’s convenient directions feature that allows you to enter your address and will then produce customized turn-by-turn directions to our dealership:
[DEALER NAME]
[DEALER ADDRESS]
[DEALERCITY], [STATE] [ZIP]
If anything should happen that would prevent you from making it here for your appointment, please let me know by email or phone. I will be sure to do the same if anything should come up at our end...
We are looking forward to your visit and I am eager to share the Mercedes-Benz Experience with you. We will have the vehicles you expressed interest in prepared for your visit and a Mercedes-Benz test drive on our specialized demonstration route.
[SALES PERSON NAME]
[DEALER NAME]
[INSERT SALESPERSON PHONE NUMBER]