1.Quick Review of Assignments from First 90 Days Together

Coaching & Mastermind Program

Tele-Conference

- Session Four -

Intro

1.Quick Review of Assignments from first 90 days together:

Envision It Forward COMPASS—especially “doing” part of mission statement
Aim It Forward MAP—especially landmarks
Speaker ID
Speaker Brand
PMS: Problem/Pain Message/Moment/Me  Solution/Success/Skills
SPEAK UP Preparation System
DiSC Training with Jill Davis (Platinum members)

2.2nd Quarter Goals (October-December)—Please Post!

3.Reminders—

Killer Keynote Conference—December 8-9 (5 Seats Left)
Speak It Forward Boot Camp—May 10-12 (Platinum FREE)

4.NOTE: There is a chance we will NOT get through all these notes this evening. Most important goals this evening:

Clarity from the first 90 days
Clarity from Retreat

5. Recording Reminder—Someone (ANYONE) remind me 

Coaching & Mastermind Program

Tele-Conference

- Session Four -

Pyramid of REAL Success

4 Building Blocks for Real SUCCESS and PROFIT as a speaker…

Coaching & Mastermind Program

Tele-Conference

- Session Four -

Fast is Slow and Slow Is Fast – Reflections/Questions on First 90 Days

Real Success – ME

Envision It Forward COMPASS
Aim It Forward MAP

Real Profit – MESSAGE

Speaker ID
Speaker Brand Statement
PMS: Problem/Pain  Message/Moment/Me  Solution/Success/Skills
SPEAK UP Preparation

Coaching & Mastermind Program

Tele-Conference

- Session Four -

Retreat Follow Up

Royce

Susan

Matt

Kristie

Ken

Ron

Frank

Kathy

Kylie Jean

Jay

Coaching & Mastermind Program

Tele-Conference

- Session Four -

Preparing & Positioning—Become An EXPERT

Become an EXPERT in 3-Months or Less™

E = Read, watch, listen (minimum time investment – 1 hour a day)

Read publications about your market (and read them every month)

Find websites and online networks that host discussion forums for people in your market

Subscribe to email groups and e-newsletters regarding your market

Don’t miss your “lowest hanging fruit”

X = Invest in yourself!

Attend conferences, seminars, workshops, and trade shows regarding your market

Hire a coach

“Mastermind” with others in your market

P= Act as if

Balance confidence and humility

Coaching & Mastermind Program

Tele-Conference

- Session Four -

E = Goal –Setting & GOAL-Getting!

Expectation & execution

R = Real networking = building relationships and serving

Authentically connect with “Center of ” people.
“Pay to ” strategy
Treat other experts to meals

T = Effective marketing creates TOMA and an aura of staying power

Fish your (Be “deep” before going “wide”)
“Fish with a instead of a pole” – Jonathan Sprinkles
Book Recommendation: Nurturing Customer Relationships by Jim Cecil and Eric Rabinowitz
Be (articles, news releases, radio interviews, online “social” networks)

Develop your and communicate regularly with them

Coaching & Mastermind Program

Tele-Conference

- Session Four -

T = The “gold-standard” of expertise!

See Kent’s testimonies on

Get testimonies from ALL “just like you” people:

Meeting Planners & Event Coordinators:

Audience Members:

Coaching Clients:

Get testimonies from “Center of Influence” people
Use Technology—audio, video, telephone

Coaching & Mastermind Program

Tele-Conference

- Session Four -

Preparing & Positioning—How to Differentiate & Add Value

5 Basic Steps to Differentiation and Adding Value:

Step 1: The Idea Must Make in Your Market

Step 2: Find the Idea

Think “Nordstrom” versus “Department Stores”
Think “Starbucks” versus “Church Coffee”
Think “Dave Ramsey” versus typical “OPM” Advice

** Step 3: The “Marlow’s” and “Dog Treat Bank”

Better
Faster
More
Less
Unique
“Fun-ner”

Step 4: Have or Get the

Think “Where’s the Beef?”
Think “America’s Friendliest Airline” (before American’s “low-cost” airline)
Think “I’m Not Just the President, I’m Also a Client”

Step 5: Communicate the

Remember…You cannot over-communicate your difference!

Coaching & Mastermind Program

Tele-Conference

- Session Four -

Preparing & Positioning—The 9 P’s For Building Your Platform

The 9 P’s Building Your Platform as a Speaker

REMINDER: Because there are several ideas associated with “platform,” we use the term as a say to pull together two “stages” a speaker must stand on if he or she wants to experience real SUCCESS and PROFIT:

The Speaking Stage—Speaker ID, Speaker Brand, Message, Programs, Expertise, Etc
The Marketing Stage—Website, Social Media, Marketing Pieces, Testimonies, Videos, Etc.

P brand

Develop a who you are statement (will likely be similar to others)
Develop a what you speak about and to whomstatement (will likely be similar to other speakers)
Develop a how are you differentstatement (this is what makes you unique and makes your brand “personal”)
NOTE: Your PMS statement often gets “weaved” into this statement.

P statement

Your tagline on steroids
7-9 second rule

P (i.e. your websites)

Make it PROFESSIONAL…not only the “look,” but the content (press kit, request form, tech requirements, speaking introduction, etc.)

Coaching & Mastermind Program

Tele-Conference

- Session Four -

P (Niche, Niche, Niche)

P (i.e. “Powerful” Testimonies)

P and Video Clips

P Skills (i.e. be UNFORGETABLE)

Low / Middle / High
Bonuses

Hire people and/or organizations as “agents”

Coaching & Mastermind Program

Tele-Conference

- Session Four -

Assignments

The challenge from here on out…

Coaching & Mastermind Program

Tele-Conference

- Session Four -

Additional Notes