Boone & Kurtz
Contemporary Marketing, 14e
Instructor’s Manual Table of Contents
Chapter 1Marketing: The Art and Science of Satisfying Customers.....1
Chapter 2Strategic Planning in Contemporary Marketing...... 21
Chapter 3The Marketing Environment, Ethics, and Social Responsibility..41
Chapter 4E-Business:Managing the Customer Experience...... 65
Chapter 5 Consumer Behavior...... 92
Chapter 6Business-to-Business (B2B) Marketing...... 117
Chapter 7Global Marketing...... 147
Chapter 8Marketing Research and Sales Forecasting...... 176
Chapter 9Market Segmentation, Targeting, and Positioning...... 205
Chapter 10Relationship Marketing and Customer Relationship
Management (CRM)...... 231
Chapter 11Product and Service Strategies...... 261
Chapter 12Developing and Managing Brand and Product Categories.....288
Chapter 13Marketing Channels and Supply Chain Management...... 318
Chapter 14Retailers, Wholesalers, and Direct Marketers...... 346
Chapter 15Integrated Marketing Communications...... 374
Chapter 16Advertising and Public Relations...... 404
Chapter 17Personal Selling and Sales Promotion...... 434
Chapter 18Pricing Concepts ...... 468
Chapter 19Pricing Strategies...... 493
Appendix AYour Career in Marketing...... 519
Appendix BDeveloping an Effective Marketing Plan...... 524
Appendix CFinancial Analysis in Marketing...... 527
About this Manual
The Instructor’s Manual contains a wealth of lecture and teaching materials to use with Contemporary Marketing 14th edition. The purpose of the Instructor’s Manual is not to tell you how to teach or organize your class, but rather to make many of the tedious tasks associated with teaching, less so.
CONTENTS OF THE INSTRUCTOR’S MANUAL
Each chapter of the Instructor’s Manual begins with a summary and a list of the major changes in the 14th edition for that chapter. Organized by learning objective, you will next find key terms and lecture outlines with teaching tips and suggestions, references to all figures and tables, and PowerPoint references. Answers to Assessment Checks, end-of-chapter questions, cases and boxed materials follow. Each chapter also includes Collaborative Learning Exercises.
Since each section of a principles of marketing class is unique in several ways, we have deliberately provided you with more classroom materials and teaching suggestions than any instructor can possibly use. Feel free to pick and choose from the diverse lecture aids and classroom assignments presented for each chapter.
ANCILLARY PACKAGE
In addition to the Instructor’s Manual, there are a number of other excellent ancillaries available to both instructors and students. Combined, these ancillaries deliver the most extensive, technologically advanced, user-friendly package on the market. The package includes:
- Test Bank
- Examview Testing Software
- PowerPoint presentation Collection (Basic & Expanded)
- Instructor’s Resource CD-ROM
- Web Tutor Advantage on Blackboard and/or WebCT
- Chapter and Part Video cases
- BusinessCompanyResourceCenter
- Resource Integration Guide (RIG)
- Boone & Kurtz Web site (cengage.com/marketing/boone)