Alexander Bekhterev

888 O’Farrell Street, W408, San Francisco, CA 94109

(310) 800-3455

EDUCATION

UCLA EXTENSION
Certificate in Marketing with Distinction, January 2015 / 2014-2015
LOS ANGELES, CA
GRADUATE SCHOOL OF MANAGEMENT (#61 Financial Times Ranking)
Master in International Business / 2010-2012
ST. PETERSBURG, RUSSIA
LAPPEENRANTA UNIVERSITY OF TECHNOLOGY
Master in Technology Innovation Management / 2011-2012
LAPPEENRANTA, FINLAND
SAINT PETERSBURG STATE UNIVERSITY
Bachelor in Applied Mathematics Physics / 2006-2010
ST. PETERSBURG, RUSSIA

EXPERIENCE in MARKETING MANAGEMENT

SENIOR CAMPAIGN MANAGER (Customer Marketing)
WHATIFMAILING, professional e-mail marketing lead generation company
·  Provided marketing consultancy (user journey/experience, user acquisition, messaging tactics, website, mobile optimization, landing pages, creative etc.)
·  Planned email campaigns from A to Z, prepared briefs
·  Led team of 8 people, set tasks for copywriters, designers, coders, controlled result
·  Managed databases (data collection, maintenance, segmentation)
·  Tested, launched, analyzed campaigns (including programmatic ones)
·  Worked with web analytics tools (reporting, optimization)
·  Advised on 3rd party marketing tools their integration (SMM, retargeting, business analytics, predictive analytics, ads)
·  Prepared marketing case studies, managed Linkedin, Facebook pages with Hootsuite to land new clients
Results:
·  Increased customers’ marketing ROI by 2.5-3.5%
·  Increased CTR OR by 47%, doubled mobile CTR, maintained 99.7% deliverability <0.1% unsubscribe and complaint rates
·  Landed 3 big corporate clients ($250,000 value) / 2014-2015
REMOTE
Russia & CIS
KEY ACCOUNT MANAGER
EMARSYS EMARKETING SYSTEMS global company (13 locations worldwide)
·  First hire in the Regional office. Responsible for email marketing (SaaS, policies, technology, best practices), digital marketing automation (web analytics, retargeting, user acquisition/retention, mobile marketing, business intelligence)
·  Contributed marketing case studies articles to Emarsys blog library
·  Managed corporate social media accounts with Oktopost
·  Conducted competitor research, collected product feedback suggestions
·  Hired, raised led account executives account managers, created inspired a
team of 4, smoothly cooperated with intercultural teams (UK, Turkey, France)
·  Overseen the key accounts of $1.6 mln value (multinational businesses with diverse industrial profiles) & managed integration projects
·  Launched Emarsys Academy (marketing seminars for clients) and educational newsletter
Results:
Recipient of Proactive Value Leader Award by Emarsys CEO
·  Became expert in email marketing, marketing automation, analytics Big Data
·  Reached maintained 9% revenue growth, increased clients’ ROI
·  Achieved the best results in customer satisfaction of 9.9/10 was ranked as #1 team globally
·  Built strong long-term relations with clients ESPs / 2012-2014
EUROPE
CIS REGION
MARKETING ASSISTANT (Summer Internship)
RESTO SOFTWARE
·  Assisted in marketing collateral development. Extensive hands-on learning on competitive market, partner marketing event marketing / 2011
MOSCOW
RUSSIA

MARKETING PROJECTS IN USA, FINLAND & RUSSIA

JIU JITSU GLOBAL FEDERATION
Developed detailed Business Plan (as a part of a team).
Result: The Business Plan was fully approved by JJGF Managing Director / LOS ANGELES, CA
2014
ERA81.COM
Led teams to develop Strategic Marketing Plan, Media Plan, Marketing Communications Plan. Result: Era81.com founders adopted the Plans for their start-up / LOS ANGELES, CA
2014
HOME RESPIRATORY CARE
Developed Marketing Plan (in a team). Presented the Plan to the business owners.
Result: Approved / LOS ANGELES, CA
2014
OPARC
Conducted market research (with a team) on NGO fundraising in South California, presented recommendations to the Board. Result: Approved / LOS ANGELES, CA
2014
EMARSYS ACADEMY
Organized launched digital marketing seminars for clients (powerful marketing tools, new features to inspire the clients & create repeat business). Result: 90 guests at 3 events / MOSCOW,
RUSSIA
2014
EMC2 global corporation
Conducted market research in a team on the employer branding presented recommendations at the EMC Center of Excellence. Result: Approved / ST. PETERSBURG,
RUSSIA
2012
NORTH KARELIA APPRENTICESHIP TRAINING CENTER
Analyzed suggested improvements on cross-functional employee interaction knowledge sharing within the Center (worked as a team-leader). Result: Adopted / LAPPEENRANTA,
FINLAND
2011

SKILLS LANGUAGES

Advertising: CPM/CPA/CPC/CPE/CPV/CPL, Facebook Ads, RTB/DSP/SSP, AdWords, COPPA
SMM: Hootsuite, Oktopost
CRM: Salesforce, Oracle Siebel, Microsoft Dynamics, Sugar CRM
Web Analytics: Google Analytics, Coremetrics, Omniture, Webtrends
SEO/SEM: Moz, Optimizely
Marketing Automation/Email Marketing: Emarsys, Marketo, Act-On, Pardot, Gigya, GetResponse, MailChimp, ExactTarget, Silverpop, SendGrid, DNS, CAN SPAM, Litmus, HTML / Business Intelligence/Big Data: Tableau, Smart Insight
Project Management/Tracking: Redmine, Basecamp, Slack, Trello, JIRA, Kayako
Marketing Analytics: LTV/CLV, CAC, ROI
Ecommerce: Magento, Shopify, SeeWhy, CMS
Public Relations: Vocus, Cision, HARO, PRWeb, BusinessWire, MarketWired
Design & UX: Adobe Photoshop, Userbrain, InVision
Computer Skills: Microsoft Word/Excel/PowerPoint. Windows, MacOS, Linux, BSD
*italic – beginners level/currently learning based on previously used similar tools

English Fluent

Ukrainian Native

Russian Native

Spanish Conversational, in process of further learning

German Basic

PROFESSIONAL DEVELOPMENT TRAINING

·  Team Management (by PriceWaterhouseCoopers)

·  Product Management (by BCG)

·  Branding (by McKinsey & Company)

·  Project Management (by Procter Gamble)

·  Web Designer Certificate, 2005

Member of American Marketing Association | Contributor: Media Leaders, Business Unplugged, MosaicHUB & Linkedin Pulse