FOR IMMEDIATE RELEASE
November 17, 2014
Healthcare Organizations Win Marketing Awards
LEXINGTON, KY- On Thursday, November 13, 2014, the Kentucky Society for Healthcare Public Relations and Marketing(KSHPRM) held its annual Thoroughbred Awards in conjunction with the KSHRPRM conference at Keeneland. Thoroughbred Awards honor and recognizes excellent work throughout the Commonwealth in the areas of healthcare marketing and public relations.
Organizations are eligible to submit entries in 32 categories ranging from print and television advertising to websites to campaigns. All entries are sent to a sister society in another state for judging. This year, entries were judged by the Tennessee Society for Marketing and Public Relations.In total, 14organizations submitted 73entries for consideration. Entries receiving 21-25 points earned a Certificate of Merit while those receiving 26-30 points earned Thoroughbred Award Statues. The following is a list of all winners in both award categories.
KSHPRM Thoroughbred Awards Winners 2014
Ephraim McDowell Health - Fundraising
Happy Heart Luncheon
Ephraim McDowell Health – Outdoor Advertising
Ephraim McDowell Heart & Vascular Institute
Manchester Memorial Hospital – Patient/Public Education Initiative
Creation Health Choice Cards
Our Lady of Bellefonte Hospital - Writing
OLBH Assists Family with Unique Baptism
Rockcastle Regional Hospital & Respiratory Care Center – Cooperative Partnerships
Countywide Stride
St. Claire Regional Medical Center - Fundraising
Foundation Signature Event
Commonwealth Health Corporation – Educational Project
Weight of the Nation Town Meeting
Commonwealth Health Corporation - Video
Charity Ball Promotional Video
St. Elizabeth Healthcare – Fundraising
Heart & Vascular Video
St. Elizabeth Healthcare – Video
Heart & Vascular Video
Owensboro Health – TV advertising
Real Moments
Owensboro Health – Internal Communication
OH’s Harvest Market
Kentucky Hospital Association – Annual Reports
Kentucky Hospitals: A Timeless Commitment to our Community
KSHPRM Certificate of Merit Winners 2014
Ephraim McDowell Health – Print Advertising
Heart & Vascular Institute
Manchester Memorial Hospital – Print Advertising
Man Check
Owensboro Health – Print Advertising
Deep Roots, Solid Ground
St. Claire Regional Medical Center – Internal Publication
St. Claire Regional News brief
Commonwealth Health Corporation – External Publication
Wellnews
Our Lady of Bellefonte Hospital – External Publication
Good Help Magazine Winter 2013
Rockcastle Regional Hospital & Respiratory Care Center – External Publication
Health Signal
Commonwealth Health Corporation – Annual Report
Community Benefit Report
Owensboro Health – Annual Report
2013 Annual Report to the Community
Rockcastle Regional Hospital & Respiratory Care Center – Special Purpose Publication
Rockcastle Strides Magazine
Ephraim McDowell Health – TV advertising
Commonwealth Heart & Vascular
Highlands Health System – Radio Advertising (single)
Cardiac Care Radio
Highlands Health System – Radio Advertising (series)
Ambulatory Care
Commonwealth Health Corporation – Microsite
The Medical Center Cancer Annual Report
Owensboro Health – New Media Content
Night Time is the Right Time
Our Lady of Bellefonte Hospital – Video (long form)
Board Retreat Video
Rockcastle Regional Hospital & Respiratory Care Center – Video (long form)
The Journey
St. Elizabeth Healthcare – Earned Media Placement
STARS Equine Grief Camp
St. Claire Regional Medical Center – Cooperative Partnerships
One Night: About You
Cardinal Hill Rehabilitation Hospital – Fundraising
Cardinal Hill Telethon
Commonwealth Health Corporation – Fundraising
Charity Ball 2013
Owensboro Health – Internal/External Communications (under $25,000)
Philip Patterson Rollout
St. Claire Regional Medical Center – Internal/External Communications (under $25,000)
SCR New Aesthetic
# # # # # # #